Chinese Indie Brand Directory: S-Z

From Lolibrary Wiki

Not every indie brand has enough Lolibrary entries/info to warrant its own page and that's okay! This page will serve as a general indie brand directory for information on smaller indie brands, sorted by region. To keep this as an up-to-date directory, only active brands should be included in the main sections here; an appendix at the bottom will serve as the location for closed/defunct indie brands for archival purposes. Please refer to the Adding an Indie Brand guidelines section below before editing this page; thank you![1]

Adding an Indie Brand

Notability/Eligibility

Indie brands listed here should be primarily lolita focused, and should have at least 1 full Lolibrary entry published on the site.

Formatting

To keep everything standard and organized please copy-paste the formatting listed below when adding a new entry to this list and replace only the bolded text . Please be sure to add it in the proper place on the page alphabetically for ease of searching; thank you!

==== Translated Brand Name (Chinese/Alternate Brand Names) ====

{| class="wikitable"

!Webshop

!Year Launched

!Socials/Links

!Lolibrary Results

|-

|{{Webshop|Shop URL Here}}

|Year Here

|{{Weibo|Weibo Username Or URL Slug Here}}

|[Lolibrary Results URL Here]

|}

Chinese Indie Brands: S-T

Sakya

Webshop Year Launched Socials/Links Lolibrary Results
webshop Sakya

Shimotsuki Sakuya

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2010 3977099521 69th Department

Secret Gallery

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2018 7353790022 Secret Gallery

Sentaro (仙太郎)

Known for blouses and underskirts. May be mobile-only now.

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2009 5648618521 Sentaro

Seven Dream (七日梦原创设计)

Known for shoes, particularly shoes with cat ears,

Webshop Year Launched Socials/Links Lolibrary Results
webshop ~2018 6273285925 Seven Dream

Sheep Puff (绵羊泡芙)

Shoes (including multi-coloured and unique tea parties, as well as pastel sneakers), legwear.

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2016 绵羊泡芙Lolita Sheep Puff

Sibyl Heisei

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2016 Sibyl Heisei

Sing a Lullaby for You (摇篮曲)

Webshop Year Launched Socials/Links Lolibrary Results
webshop 5862744463

Sleep Doll

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2014 Sleep Doll

Stamp Albums (集邮簿)

Webshop Year Launched Socials/Links Lolibrary Results
webshop 3359843290 Stamp Albums

Star Fantasy (星辰幻想)

Webshop Year Launched Socials/Links Lolibrary Results
webshop Star Fantasy

Starry Night (繁星夜)

Webshop Year Launched Socials/Links Lolibrary Results
webshop Starry Night

StarsMao (星辰猫)

Webshop Year Launched Socials/Links Lolibrary Results
webshop StarsMao

Statice Lolita (星辰花)

Webshop Year Launched Socials/Links Lolibrary Results
webshop 5596934742 Statice

Strawberry Witch/Ichigou Mikou (草莓巫女)

Webshop Year Launched Socials/Links Lolibrary Results
webshop cmlolita Strawberry Witch

Summer Fairy

Webshop Year Launched Socials/Links Lolibrary Results
webshop Summer Fairy

Surface Spell (表面咒语)

Planning for Surface Spell started in 2002, with the online shop opening in 2004.[2] Initially the shop mainly sold ready-made clothing, but they opened a custom store in 2008.[2] The brand was formed by two designers with 10 years of experience in design and patterning for professional clothing companies. They like pearls, lace, velvet and warm textures as well as pre-raphaelite and neoclassical art.[2] They draw inspiration from mainstream runway fashion and vintage 1950s fashion photos. They believe that mixing and matching colors should not be taboo and that mixing sweet and dark, classical rock, things that contradict is not a bad thing.[2]

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2004 chuchau Surface Spell

Susin Design (素心)

Known for their qi-lolita and military-inspired pieces.

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2013 1838764330 Susin Design

Suzuya (铃屋洋装)

Webshop Year Launched Socials/Links Lolibrary Results
webshop 5885721343 Suzuya

Sweet Dream Darling (Darling甜基制造)

Webshop Year Launched Socials/Links Lolibrary Results
webshop Darling甜基制造 Sweet Dream Darling

Sweet Dreamer (formerly SweetDreamer) (formerly CiCiWorks)

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2010 SweetDreamer公式资讯 69th Department

Sweetwood

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2019 Sweetwood

The Ann of April

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2012 3426193692 69th Department

The Dolls' Daydream

Very sweet early-2010s-AP style prints

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2015 69th Department

The Third Angel

Webshop Year Launched Socials/Links Lolibrary Results
webshop Third Angel

This Time

Webshop Year Launched Socials/Links Lolibrary Results
webshop 5892886579 This Time

ThinkFly

Webshop Year Launched Socials/Links Lolibrary Results
webshop 5261390936 69th Department

Time Freeze

Webshop Year Launched Socials/Links Lolibrary Results
webshop Time Freeze

Tiny Garden

Known for very inexpensive ($15-30 usd) simple main pieces.

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2010 Tiny Garden

To Alice

Webshop Year Launched Socials/Links Lolibrary Results
webshop bearworkshop To Alice

Chinese Indie Brands: U-Z

Unideer

Webshop Year Launched Socials/Links Lolibrary Results
webshop Unideer悠尼蒂鹿 Unideer

U.Rtto

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2016 Urtto原创工作室 U.Rtto

Valle dei Templi

Webshop Year Launched Socials/Links Lolibrary Results
webshop Valle dei Templi

VCastle

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2011 1763299924 VCastle

Warsong

May have been referred to as Beautiful Bird or Beautiful Bud at times?

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2014 mingxi3507 Warsong

Westeros Armoire

Webshop Year Launched Socials/Links Lolibrary Results
webshop 5597131398 Westeros Armoire

Whital Alley

Webshop Year Launched Socials/Links Lolibrary Results
webshop whitalalley Whital Alley

White Moon Lolita

Less active in lolita now

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2006 baiyuelolita

blog

69th Department

Witch's Night Lolita

Shoes

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2015 5245082784 69th Department

With PUJI

Webshop Year Launched Socials/Links Lolibrary Results
webshop WithPUJI 69th Department

Woolly Yurt

Webshop Year Launched Socials/Links Lolibrary Results
webshop Woolly Yurt

World Illusion

Webshop Year Launched Socials/Links Lolibrary Results
webshop World Illusion

Yidhra

Legwear (tights, diamond socks, OTKs)

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2013 5131863800 Yidhra

Yilia

Make some original print pieces, but mainly known for their versatile blouses in a large range of sizes.

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2015 Yilia

YingLuoFu / Sakura Love

May share a Taobao storefront with ChunLu, which seems to be a sister/sub-brand.

Webshop Year Launched Socials/Links Lolibrary Results
webshop 7062861749 YingLuoFu

Sakura Love

Yolanda

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2009 2328107553 Yolanda

Your Gift

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2014 2866067120 Your Gift

Your Highness

Old school/maid inspired sweet lolita.

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2015 5943574064 Your Highness

Yotsuba

Also known as Four Leaves Studio

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2011 yotsuba520 Yotsuba

Four Leaves Studio

Yuni Fairy

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2016 YuniFairy芋泥优优-原创设计 Yuni Fairy

Yupbro

Webshop Year Launched Socials/Links Lolibrary Results
webshop 优派瑞 Yupbro

Zhijinyuan

Occasionally translated as Brocade Garden

Webshop Year Launched Socials/Links Lolibrary Results
webshop 3322309562 Zhijinyuan

ZJ Story

Classic and gothic main pieces.

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2012 5650275998 ZJ Story

ZUO LanRiChen

Webshop Year Launched Socials/Links Lolibrary Results
webshop ZUO%E8%93%9D%E6%97%A5%E8%BE%B0 ZUO LanRiChen

Appendix: Closed/Non-Active Indie Brands (Historical)

Secret Garden

Webshop Year Launched Socials/Links Lolibrary Results
webshop Secret Garden

Serene Purity

Webshop Year Launched Year Closed Socials/Links Lolibrary Results
webshop 2014 or later Serene Purity

Sweet Loreley

Webshop Year Launched Socials/Links Lolibrary Results
webshop

website

Facebook Sweet Loreley

Tiger Talk

Webshop Year Launched Socials/Links Lolibrary Results
webshop 5936047712 Tiger Talk

Unicorn Tears

Webshop Year Launched Year Closed Socials/Links Lolibrary Results
webshop 5754856570 Unicorn Tears

Versailles Armoire

Also known as L'Armoire de Versailles, currently called Muse Box and only sells scarfs

Webshop Year Launched Socials/Links Lolibrary Results
webshop Facebook Versailles Armoire

Welsh Corgi

Webshop Year Launched Socials/Links Lolibrary Results
webshop Welsh Corgi

Footnotes

  1. ↑ ref goes here
  2. ↑ 2.0 2.1 2.2 2.3 Girlism volume 1. China. 2015. pp. 74–75.
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