Indie Brand Directory
Not every indie brand has enough Lolibrary entries/info to warrant its own page and that's okay! This page will serve as a general indie brand directory for information on smaller indie brands, sorted by region. To keep this as an up-to-date directory, only active brands should be included in the main sections here; an appendix at the bottom will serve as the location for closed/defunct indie brands for archival purposes.
Please refer to the Adding an Indie Brand guidelines section below before editing this page; thank you![1]
Adding an Indie Brand
Notability/Eligibility
Indie brands listed here should be primarily lolita focused, and should have at least 1 full Lolibrary entry published on the site.
Formatting
To keep everything standard and organized please copy-paste the formatting listed below when adding a new entry to this list and replace only the bolded text . Please be sure to add it in the proper place on the page alphabetically for ease of searching; thank you!
| ==== Translated Brand Name (Untranslated/Alternate Brand Names) ====
{| class="wikitable" !Webshop !Country !Year Launched !Socials/Links !Lolibrary Results |- |{{Webshop|Shop URL Here}} |Country Here |Year Here |{{Twitter|Twitter Username Here}} Alternately replace with/add {{IG|username}} and/or {{Blog|username}} |[Lolibrary Results URL Here] |} |
Chinese Indie
See the Chinese Indie Brand Directory for full listings.
Japanese Indie
See the Japanese Indie Brands Directory for full listings.
Korean Indie
Cruel Arcadia
"We are a Korean indie shop that design and make Gothic & Lolita dresses. We are inspired by the past histories, romance, ruptures and the black things."
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | c_doxepine | Cruel Arcadia |
Requiem
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | requiem_rra | Requiem |
Strawberry on the Shortcake (SOS)
lovely.classic.vintage.kitch.pop... It is a shop that operates according to taste with various feelings.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | Strawberry on the Shortcake |
Other Indie
Brands from other, mixed or unknown origins can be placed here.
Russian Indie
KANEKO
Creator-designers are Mikhail and Elizaveta Kaneko. They focus on being a brand that is plus-size friendly and inclusive, as well as using organic fabrics, with fair local production.[2] Also distributes porcelain jewelry from indie brand Reveri.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2017 | kanekoshop.en | KANEKO |
L'Esprit de la Noblesse
Made and owned by Nicolas and Elizabeth Daiglere. They describe their brand as follows:
"While creating clothes and accessories we are inspired by the aesthetics of past centuries, history and literature, as well as prominent historical figures and events. We believe that clothing is a great way to express yourself and your take on the world, as well as to bring a little bit of beauty in it. At the same time, each collection we release carries a certain idea and sometimes touches on very serious topics: the relationship between life and death, the importance of health, the desire to show strength, topics of struggle and independence."[3]
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | lespritdelanoblesse | L'Esprit de la Noblesse |
Lab de Merveilles
Bonnets and headdresses, including custom orders.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | labdemerveilles | Lab de Merveiles |
Miss Danger Shop
Creator-designers are Maria Yoshiki and Polina Queen, based out of Moscow. They make Gothic, Lolita and Aristocrat clothes, hats, headdresses, brooches and other accessories, and describe their brand style as "a mix of historical era elegance and grunge vibes in modern gothic&lolita and aristocrat outfits." [4]
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | missdanger_shop | Miss Danger Shop |
Shiroi Tsubasa
Describes their brand as an "Old School Gothic & Lolita Handmade Atelier"
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | maxim_maximowitch | Shiroi Tsubasa |
Starry Frills
Made by creator Sasha (@sasha_chpink), handmade sweet lolita brand.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2020 | starry_frills | Starry Frills |
Western Indie
A. Gato Designs
Based out of Washington DC and designed by Lina. Garments are sold in 5 internal sizes numbered 0-4, covering US women's dress sizes 2 through 32 (XS-6XL). A. Gato Designs is the clothing label of the larger brand Grace of the Goddess.[5][6]
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | 2012 | A. Gato Designs |
American Duchess
American Duchess is based out of Reno, Nevada, USA. The founders Chris and Lauren who previously ran a historical costuming blog started the shoe brand with a mission to create historically accurate footwear for costumers.[7]
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | 2010 | americanduchess | American Duchess |
Angelic Forest
Plus-size indie brand based out of the Pacific Northwest, USA.
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | 2015 | angelicforest | Angelic Forest |
Atelier Sucré
Atelier Sucré is a small independent Lolita fashion brand that is based in Southeastern New England. They describe their brand as follows: "Our two-person workshop creates each item by hand, and we pride ourselves on quality workmanship, strong attention to detail, and the use of locally-sourced material. Our work often evokes a sense of historicism, and we draw a great deal of inspiration from the fashions of bygone eras. Atelier Sucré strives to create items that are unique and beautiful, like each person who wears them."[8]
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | ateliersucrefashion | Atelier Sucré |
Baby Ponytail
Did you ever dream of being a princess? We create clothes for girls who live their dreams.
Inspired by the love for fairy tales, baroque elements and antique porcelain dolls, we create pretty clothes with laces and frills. Our special feature are our unique print illustrations using screen printing technique.
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | babyponytail | Baby Ponytail |
Cloudberry Lady
Please note that the website link provided is a Wayback Machine snippet; while the brand is still active via social media, the original website domain has since been compromised and now leads to a sexually explicit, unsafe website.
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | Finland | 2009 | cloudberry_lady | Cloudberry Lady |
Cotton Candy Feet
Cotton Candy Feet is a shoe brand based in Brazil. We were funded in 2015 and a lot happened since them! In 2016 we started to sell worldwide and in 2017 we made our first Bag! Our objective is to sell the most comfortable shoes that you ever own! It’s all combining an exclusive design, a sustainable production without wastes and vegan materials!
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | Brazil | 2015 | cottoncandyfeet | Cotton Candy Feet |
Dandy Puppeteer
Dandy Puppeteer is an indie brand that specializes in Japanese Lolita & Ouji Fashion. Our handmade products include jewelry, clothing, and accessories. Dandy aims to create an inclusive space that embraces the idea that alternative fashion can be worn by anyone. Each collection is lovingly crafted by hand and inspired by puppetry. We want our pieces to open windows into small worlds through storytelling and design.
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | 2020 | dandypuppeteer | Dandy Puppeteer |
Distant Melody
Distant Melody is an old school styled indie shop run by Instagram user frill.dweller
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| N/A (Instagram DM Orders) | NL | 2023 | distantmelody.shop | Distant Melody |
Eat Me, Ink Me
Created by designer Lauma aka Zeloco, Eat Me Ink Me is inspired by the elegance of the past eras and alternative influences. Reinventing the eternal battle between style and fashion, Eat Me Ink Me tries to invent stylish clothing from fashions long gone. Using the prints and materials both new and vintage, EMIM tries to tell stories through clothes to make each piece magical, ensuring they’re still unique, long-lasting and comfortable.[9]
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | Lithuania | 2008 | eatmeinkme | Eat Me, Ink Me |
Elegy
Elegy is an independent Lolita clothing studio run by Miss Chubi.
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | e.l.e.g.y | Elegy |
Dejmo
Between 2007 and 2020 the brand was known as Ergi by Piratessan. In 2011 we expanded our business into a retail one in addition to our own brand.
Between 2014 and 2020 our retail business traded under the name Lolitabutiken, selling various alternative brands such as Innocent World, Metamorphose, LIEF, Chocomint and many more.
With the launch of Dejmo in 2020 we're starting a new adventure that in many ways begins where we started in 2007. We're going back to our roots of historically inspired garments, made from natural fabrics and reclaimed vintage materials.
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | Sweden | 2007 | Ergi by Piratessen |
Fluffi Tori
Fluffy Tori is all about Kawaii and Lolita fashion.
Brand owner Joëlle (aka Fluffy Kawaii Jo) from Switzerland and designer Mezzo from Germany work together to create fashion, accessories and stationary that will make you feel happy and kawaii as fluff.
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | Switzerland | fluffy_tori | Fluffy Tori |
Fantastic Grim
Affordable 'Fable Fashion' Jewelry and Headwear
The name Fantastic Grim is concocted from "an omen laced with fanciful wonder", bringing together the light and dark sides of fairy tales. Fantastic Grim opened in early 2013, offering a variety of affordable charm jewelry and accessories made from mixed media. Originally a shop made exclusively for Lolita fashion (Classic and Gothic), they branched out to become more fashion flexible. Over time they introduced jewelry that fit various substyles such as Mori, Dolly Kei and even Steampunk. Today, Fantastic Grim has an eclectic mix of accessory styles that fall under the self-proclaimed category of "dream and nightmare jewelry".[10]
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | 2013 | fantastic_grim | Fantastic Grim |
Goatspell
Dark Folkloric Clothier for Witches and Wisefolk
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | goatspell | Goatspell |
I Do Declare
Facebook: I Do Declare
Clothing for those who hanker for another time. Purveyor of prince pants and grand gowns.
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | ixdoxdeclare | I Do Declare |
Ikemen Mode
Facebook: Ikemen Mode
Ikemen Mode provides regal and handsome clothing for princes characterized by an exuberant use of buttons, feathers and frills.
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | ikemenmode | Ikemen Mode |
Lily of the Valley
Facebook: Lily of the Valley
Previously known as SakuraFairy, Lily of the Valley is a nature inspired indie brand primarily making accessories and jewelry.
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | lotvdesigns | Lily of the Valley |
Maz’s Boutique
Facebook: Maz’s Boutique
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | United Kingdom | Maz's Boutique |
Milkribbon
Facebook: Milkribbon
We are inspired by folkloric European myths, traditions and a modern Marie Antoinette attitude.
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | Milkribbon |
MintyMix
Facebook: MintyMix
Based out of Louisiana and founded by Kammie Pomeranian. Specializes in mixed colour wigs and vibrant colourful accessories.
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | 2008 | mintymixshop | MintyMix |
Mossbadger
Facebook: mossbadger
Limited edition garments, accessories and textiles that are hand-silkscreened in Chicago and digitally printed by Spoonflower. Our prints are influenced by symbology, folklore, history, and magic. We specialize in silhouettes based on Japanese street fashion, and vintage anglophilia.
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | mossbadger | Mossbadger |
Moss Märchen
Facebook: Moss Märchen
Handmade accessories for dark romantics. Designer Martha describes herself as "embroiderer, jewelry and corsage maker, pinmaker, crone."[11]
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | mossmarchen | Moss Marchen |
Ophanim
Gothic & Lolita accessories, jewelry, bonnets & corsages
Facebook: Ophanim
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | Ophanim |
Paradise Rose Shop
Facebook: Paradise Rose Shop
Resin and cabochon jewelry
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | paradiseroseshop | Paradise Rose |
Puvithel (USA)
Facebook: Puvithel
Puvithel is a alternative fashion designer who makes and designs original handmade jewelry, accessories, clothing and handbags for J-fashion and alternative styles. Known for their Crystal Heart series and menhera-inspired designs.
The designer also formerly operated under the name Subtly Steampunk and Xiao Loli.[12][13]
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | 2015 | Puvithel | [1] |
R.R. Memorandum
Rose Red Memorandum, nostalgic lolita fashion clothing and accessories brand.
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | United Kingdom | 2020 | r.r.memorandum | R.R. Memorandum |
Raspberry Mazohyst
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop
|
Poland | 𝟤𝟢𝟣𝟨 | raspberrymazohyst
|
Raspberry Mazohyst |
Rose Trianon
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | Belgium | rosetrianon | Rose Trianon |
Spooky Sparkle Party
Plus Sized Clothing for Spooky Cuties! Currently serving sizes L-3XL.
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | Canada | 2016 | spookysparkleparty | Spooky Sparkle Party |
Strawberry Teapot
Acrylic alt fashion & kawaii jewelry basics.
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | Canada | 2020 | strawberryteapotshop | Strawberry Teapot |
Sweet Mildred
Facebook: Sweet Mildred
Sweet Mildred was formed in 2011 in Philadelphia by designer/creator Millie. Millie is a graduate of Drexel University's Fashion Design Program and has also studied at Maryland Institute College of Art and London College of Fashion.
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | 2011 | sweetmildred | Sweet Mildred |
Teaparty Trauma
Facebook: Teaparty Trauma
Teaparty Trauma was founded with the purpose of sewing high quality Lolita fashion. Teaparty Trauma, currently a one woman business, is located in Berlin, Germany. All of the sewing work and pattern making is done with love and great passion by the founder Tanita herself.[14]
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | Germany | teapartytrauma | Teaparty Trauma |
Teja Jamilla
MTO Printed tights and accessories.
Facebook: Teja Jamilla
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | Wales | 2010 | tejajamilla | Teja Jamilla |
The Black Ribbon
The Black Ribbon features garments carefully crafted in the USA. We strive to provide classic pieces that could be for anyone no matter what their style. Lolita is our inspiration not our mould.
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | 2013 | The Black Ribbon |
VooDoooDolly
Handcast silver jewelry and small batch metal headdresses for daring and darkly romantic individuals. Designer Mallory McClellan graduated from Columbus College of Art and Design with a BFA in fine arts with a focus in metal sculpture and makes all pieces by hand.[15]
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | voodooodolly
|
VooDoooDolly |
Yumiyumyum Illustrations
Facebook: Yumiyumyum illustration
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | Australia | Yumiyumyum Illustrations |
Zombie Unicorn Jewelry
Fairy-kei, menhera and yume-kawaii jewelry pieces.
Facebook: Zombie Unicorn Jewelry
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | Poland | zombieunicornjewelry | Zombie Unicorn Jewelry |
Appendix: Closed/Non-Active Indie Brands (Historical)
ArteryEGL
| Webshop | Country | Year Launched | Year Closed | Socials/Links | Lolibrary Results |
|---|---|---|---|---|---|
| webshop | 2019 | ArteryEGL |
Bunny House
Welcome to Bunny House ~ First lolita indie brand make customer size in Vietnam. Our slogan is cheap, simple but beautiful
(Inactive since 2015)
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| n/a (order by Facebook/form) | Vietnam | Bunny House |
Dolly Berry
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | South Korea | Dolly Berry |
Little Drawer
Little Drawer is a lolita & otome apparel shop specializing in creating exquisite custom-made pieces.
Facebook: Little Drawer
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| n/a (email orders) | 2012 | Little Drawer |
Märchen Maiden
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | Märchen Maiden |
Morrigan NYC (USA)
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | Morrigan NYC |
Ota-Q Apparel
Facebook: Ota-Q Apparel
| Webshop | country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | Ota-Q |
Rakuen
Rakuen was a US Based indie brand run by LJ users Ykhkd and bokuwasado. The brand Livejournal was set up on 24 July 2006.[16] They sometimes attended conventions like Otakon. Their webshop stopped updating in 2016.[17] In August of 2016, they attended Otakon where they had replicas of Innocent World and Putumayo mixed in with their other stock.[18]
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | 2006 | Livejournal | Rakuen |
Revolutionary Revolution
Revolutionary Revolution sold at AWA in 2012 and Frill in 2013. Their items were available via the Lolita Collective as well.[19]
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | Revolutionary Revolution |
Royal Coffin
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | blog | Royal Coffin |
SA Design by Sasa
Facebook: SA Design by Sasa While still active as a store, they have moved away from lolita and now only sell kimonos and cosplay.
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | Canada | designer_sasa | SA Design |
The Bloody Tea Party
Facebook: The Bloody Tea Party
| Webshop | Country | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | USA | The Bloody Tea Party |
External Links
Footnotes
- ↑ ref goes here
- ↑ "ABOUT". Kaneko clothing and accessories shop. Retrieved Mar 5, 2022.
- ↑ "F.A.Q./About Us". L'Esprit de la Noblesse. Retrieved Mar 5, 2022.
- ↑ "ABOUT". Miss Danger Shop. Retrieved Mar 5, 2022.
- ↑ "A Gato Designs Spring Release 2022". Lolita Updates.
- ↑ Verbal conversation with designer
- ↑ "About Us". American Duchess.
- ↑ "About Our Atelier". Atelier Sucré. Retrieved Mar 5, 2022.
- ↑ "Contact". Eat Me Ink Me. Retrieved Mar 7, 2022.
- ↑ "About FantasticGrim". Etsy. Retrieved Mar 7, 2022.
- ↑ "home". Moss Marchen. Retrieved Mar 8, 2022.
- ↑ "Subtly Steampunk and Xiao Loli 1000 FB likes".
- ↑ "Xiao Loli Logo".
- ↑ "Tea[arty Trauma - About". Facebook. Retrieved Mar 7, 2022.
- ↑ "about". VooDoooDolly. Retrieved Mar 7, 2022.
- ↑ "User Info rakuenfashion". Livejournal.
- ↑ "Rakuen".
- ↑ "Rakuen Replicas". Facebook.
- ↑ "Introducing the Lolita Collective!". EGL LJ.
