Moi-même-Moitié
 | |
| Founded | 1999 |
|---|---|
| Country | Japan |
| No. of locations | 0 standalone |
| Founder(s) | Mana |
| Website | website |
| Webshop | webshop
(closed as of June 2021)webshop |
| moitie_official | |
| Blog | blog |
| moimememoitie_official | |
| moimememoitie | |
| Current status | Active |
| Lolibrary Link | |
Moi-même-Moitié (モワメームモワティエ) is a Japanese gothic lolita brand. Their website explains that the name was created by Mana and it is made up of 3 French words which they translate as: Moi – me, même – self and Moitié – half. They interpret this as “One’s alter ego as well as one’s self”.[1]
Concept
Moi-même-Moitié states their brand concept as:[1]
To the fallen angels who share the same fate
Bringing to mind the deep blue of illuminated water in the darkness
To those who live inside this moment of eternity
Full of the enigmatic purity of children
Discarding the concepts of male and female in this world,
They portray the coexistence of spirits and recall memories of eternity
Now is the time to open your eyes and be reborn
Let go of the boundaries of your self
This process begins with Moi-même-Moitié
Far removed from the clamor and milling crowds of the outside world
There is another dimension carving out eternity
If you open the door,
you should be able to meet with another self…
To be beautiful. To be noble.
The brand that fulfills these universal desires
Is Moi-même-Moitié
Thoroughly bringing together the enigmatic image sent forth by the cross
And the fragrance of roses, reminiscent of ethereal beauty,
Never swayed by what is currently en vogue
Pursuing an entirely ancient Gothic image
Sealing into fashion an elegant, inscrutable, bewitching radiance
As if emerged from a medieval European castle
Developing a magnificent Total Fashion Project
With not only apparel but also bags and accessories,
Moi-même-Moitié colors the world of the 21st century gracefully dark
Woods shrouded in the mist
An ancient castle floating in the darkness
The melody of the harpsichord
Shadows swaying in candlelight
And the fragrance of roses…
Won’t you try draping yourself in this philosophy?
To all intellectual and noble seekers of beauty, I dedicate this to you…
History
This section is incomplete, you can help it by adding information about: History & brand timeline
Moi-même-Moitié was founded in 1999 by Mana.[1]
Notable Figures
This section is incomplete, you can help it by adding information about: Designers, models, common collaborations etc
Alice Kobayashi - Former designer
Characters & Design Motifs
This section is incomplete, you can help it by adding information about: Mascots, common/original design elements
Locations/Sales Model
While Moitie had physical locations in the past, they have since pivoted to online-only sales. In 2021, their online webshop would become exclusively hosted by Wunderwelt Fleur.
Shop List
| Shop | Country | Address | Status | Socials |
|---|---|---|---|---|
| Sendai | Japan | 3-11-15-7 Ichibancho, Aoba-ku, Sendai-shi, Miyagi [2] | Closed (2009-2011) | n/a |
| Hiroshima | Japan | Closed (2007-2008)[3] | n/a | |
| Nagoya | Japan | Closed (1999-2007) | n/a | |
| Tokyo | Japan | Closed (1999-?) | n/a |
