Soufflesong

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Soufflesong
SoufflesongLogo.png
Founded2014
CountryChina
Websitewebsite
Webshopwebshop
(CN)

webshop

(EN)
Twittersouffle_song
Instagramsoufflesonglolita
Weibo5113309458
Current statusActive
Lolibrary Link

Soufflesong is a Chinese brand known for inexpensive print lolita dresses.

Concept

Soufflesong describes their brand as:

Soufflesong is an indie Lolita-Fashion brand based in China, established in 2014. With the concept of succeeding in popularizing the Lolita subculture and regarding Lolita clothing as our expression, we have developed a mature network covering product design, manufacturing and marketing. While making every effort to design exquisite Lolita clothing, we are actively promoting this new pop culture to make the market and culture achieve a win-win situation.[1]

Sub-Labels

The Neverland Collection

The Neverland collection, often just called 'Neverland' for short, was named after Neverland in Peter Pan.[2] Soufflesong describes the neverland collection as: "The Neverland Collection honors the Gothic Lolita and traditional Chinese Lolita style. Made up of a dark nature and melancholy style with totems of crossbones, roses, thorns, angels, demons and more the Neverland collection contains a rock and roll influence. The Neverland collection is a fierce new style that is completely different from other Lolita collections. The Neverland collection successfully combines the foundational outfits of traditional Chinese Lolita style with Cheongsams."[3]

The Girls’ dream of Hana Collection

For fashion week, the girl's dream of Hana collection was described as: "The Girls’ dream of Hana collection is inspired by Sweet Lolita and Country Lolita. The Girls’ dream of Hana designs are pink, pastel blue, with light and soft color to augmented effect of aesthetics. The printings on bustles are fresh flowers and horticulture sceneries. Girls’ dream of Hana vision is to create Victorian styled fashion, Baroco style, and Rococo style. Girl’s Dream of Hana also presents more mature design concepts that use flowers as a main theme in heavy but soft colors combined with slender patterns."[4]

Roses Valley

Soufflesong describes Roses Valley as: "Roses Valley‘s vision is to create a high-end collection that represents vintage and royal styles of Lolita Fashion. This collection is affordable luxury derived from the dresses of French palaces, with inspiration derived from the Medieval Century of Europe, showing brilliant colors, mysterious, and religious belief in stories created on bustles. By stamping palace stories on the bustles and changing the leg-of-mutton sleeves into puff sleeves, Roses Valley retrenches the intricacy of palace dresses into compendious Lolita dresses."[3]

History

This section is incomplete, you can help it by adding information about: History & brand timeline

Soufflesong was founded in China in 2014.[3] The Neverland Collection was their first label.[2]

Notable Figures

Fan Shumin - Designer. Born in Fujian Province of China in May of 1993. Designer Fan Shumin has a Master Degree in Jewelry Design from Istitutto Europeo Di Design, Italy. In 2016, Fan Shumin was working with Wuhan Boli, Technology Co., Ltd.[4]

Characters & Design Motifs

This section is incomplete, you can help it by adding information about: Mascots, common/original design elements

Locations/Sales Model

Soufflesong sells via their Taobao-based webshop and does not have physical locations.

Gallery

Footnotes

  1. https://www.soufflesong.com/about_us
  2. 2.0 2.1 Girlism Volume 1. China. 2015. pp. 72–73.
  3. 3.0 3.1 3.2 "About Us". Souffle Song.
  4. 4.0 4.1 "Soufflesong 2016 Fashion Week". nolchashows.

External links