Vivayou
 | |
| Founded | 1977 |
|---|---|
| Dissolved | 2011 |
| Country | Japan |
| VIVAYOU_jp | |
| Current status | Closed |
| Lolibrary Link | |
Vivayou (ビバユー), sometimes written as Viva You was a Japanese brand that was part of the DC Boom.[1]
Concept
In 2003, the brand concept was:[2]
Proposing a fashionable style based on rock, cute, and sexy
History
Vivayou was established in 1977 by Sanei International Co., Ltd. (株式会社サンエー・インターナショナル).[1] In the 1980s, Hiromichi Nakano became the lead designer.[1][3] His work for Vivayou led to him being interviewed by Zipper magazine in 1994 in their article: What is "Lolita".[4]
In the 2000s, the brand's target market was university students and office workers, with an age range of approximately 20-28.[1][2]
In the spring of 2012, Vivayou collaborated with Sogo/Seibu's private brand "LIMITED EDITION" and released items under the name "LIMITED EDITION VIVAYOU".[5]
Notable Figures
Hiromichi Nakano - Lead designer starting around the 1980s
Locations/Sales Model
Vivayou was sold in directly managed shops, and online.[2]
Gallery
Hiromichi Nakano for Vivayou, winter '87/'88 collection
Hiromichi Nakano for Vivayou, winter '87/'88 collection
Olive 1985
Olive, 1987
Footnotes
External links
- Vivayou x Limited Edition Collaboration Site
- Capesmile Blog - Blog for capesmile / vivayou / charlette ronson
