Difference between revisions of "Axes Femme"

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==Concept==
==Concept==
Text here <ref>Reference here</ref>   
Axes Femme describes their brand concept as follows: <ref>{{Cite web|title=BUSINESS|url=https://www.iga-group.com/company/business.html#axesfemme|url-status=live|access-date=March 17, 2023|website=IGA Co., Ltd. Corporate Site}}</ref>   
<blockquote>"femme carefully creates the world view of European vintage.
<blockquote>"Axes femme carefully creates the world view of European vintage.


We aim to create clothes that only axes femme can create that are loved by everyone, regardless of age or national borders.
We aim to create clothes that only axes femme can create that are loved by everyone, regardless of age or national borders.
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I hope that the clothes of axes femme will add a little color to your lifestyle.
I hope that the clothes of axes femme will add a little color to your lifestyle.


Through our brand, we hope that the thoughts of people, customers and creators will be connected all over the world."
Through our brand, we hope that the thoughts of people, customers and creators will be connected all over the world."</blockquote>
 
https://www.iga-group.com/company/business.html#axesfemme</blockquote>


===Sub-Labels===
===Sub-Labels===
''This section is incomplete, you can help it by adding information about: sub-labls. Use images for each if possible
''This section is incomplete, you can help it by adding information about the individual sub-labels.''
[[File:AxesFemmeSub-lines.jpg|none|thumb|749x749px]]
[[File:AxesFemmeSub-lines.jpg|none|thumb|749x749px]]


==== Axes Femme Poetique ====
==== Axes Femme Poetique ====
https://www.instagram.com/axes_femme_poetique_official/?hl=ja
{{IG|axes_femme_poetique_official}}
 
https://lolibrary.org/search?brands&#x5B;&#x5D;=axes-femme&tags&#x5B;&#x5D;=axes-femme-poetique&brand_matcher=OR&tag_matcher=OR&page=1


==== Axes Femme Kids ====
==== Axes Femme Kids ====
https://www.instagram.com/axes_femme_kids/?hl=ja
{{IG|axes_femme_kids}}


Launched alongside the webshop in October 2008, initially an online exclusive https://web.archive.org/web/20081004210812/http://axesfemme.shop-pro.jp:80/
Launched alongside the webshop in October 2008, initially an online exclusive https://web.archive.org/web/20081004210812/http://axesfemme.shop-pro.jp:80/
https://web.archive.org/web/20081015075241/http://axesfemme.jugem.jp:80/
https://lolibrary.org/search?brands&#x5B;&#x5D;=axes-femme&tags&#x5B;&#x5D;=axes-femme-kids&brand_matcher=OR&tag_matcher=OR&page=1


==== Axes Femme Kawaii ====
==== Axes Femme Kawaii ====
https://www.instagram.com/axes_femme_kawaii_official/?hl=ja
{{IG|axes_femme_kawaii_official}}


https://axesfemme-kawaii.com/
{{Webshop|https://axesfemme-kawaii.com/}}
 
https://lolibrary.org/items/af-poetique-sweet-swan-skirt
 
https://lolibrary.org/search?brands&#x5B;&#x5D;=axes-femme&tags&#x5B;&#x5D;=axes-femme-kawaii&brand_matcher=OR&tag_matcher=OR&page=1


==== Axes Femme Nostalgie ====
==== Axes Femme Nostalgie ====
https://www.instagram.com/axes_femme_nostalgie_official/?hl=ja
{{IG|axes_femme_nostalgie_official}}


it has a mature image that is different from the conventional axes femme.
it has a mature image that is different from the conventional axes femme. https://web.archive.org/web/20081015075241/http://axesfemme.jugem.jp:80/
 
https://lolibrary.org/search?brands&#x5B;&#x5D;=axes-femme&tags&#x5B;&#x5D;=axes-femme-nostalgie&brand_matcher=OR&tag_matcher=OR&page=1


==== Axes Femme Home ====
==== Axes Femme Home ====
https://www.instagram.com/axes_femme_home_official/?hl=ja
{{IG|axes_femme_home_official}}


==== Axes Femme Purple Label ====
==== Axes Femme Purple Label ====


==== Axes-X ====
==== Axes-X ====
https://www.instagram.com/axes_x_official_/?hl=ja
{{IG|axes_x_official_}}


==== Axes Femme Red Label ====
==== Axes Femme Red Label ====
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(Seems to be making items by committee/fan input throughout the design process?)
(Seems to be making items by committee/fan input throughout the design process?)


==History==
July 2020 -  axes femme Red label Started planning to create products with customers https://www.iga-group.com/company/
''This section is incomplete, you can help it by adding information about: Brand History


'''March 1988 -''' Opened the first women's casual shop "AXES" in a suburban shopping center
==== Axes Femme Vintage ====
'''July 2020 - Declare zero waste project'''


'''October 2002 -''' Opened the first “axes femme” store in Kuwana Vivre
'''July 2021 - Opened axes femme Vintage Store in front of Takefu Station, Fukui Prefecture''' https://www.iga-group.com/company/


By February 2006, they already had 36 locations across Japan. https://web.archive.org/web/20060222180313/http://www.axesfemme.com/femme/shoplist/index.html
==History==
While Axes Femme would not be officially created/launched until 2002, in March 1988, IGA Co. Ltd, (then known as Igarashi Co., Ltd.) would open a wholesale women's casual shop "AXES" in a suburban shopping center. In August 2002, they would then shift from wholesale to manufacturing their own products directly and begin planning for the launch of their new brand, Axes Femme.<ref>{{Cite web|title=ABOUT US|url=https://www.iga-group.com/company/|url-status=live|access-date=March 17, 2023|website=IGA Co., Ltd. Corporate Site}}</ref>


'''October 2008 -''' Opened axes femme online shop and "nostalgie axes femme" flagship store. This marks the introduction of their nostalgie, kids' and home goods lines.
The first “axes femme” store would launch in October 2002 within Aeon Mall Kuwana's anchor department store, Kuwana Vivre. The shop would be a success and rapidly expand throughout the country. By February 2006, they already had 36 locations across Japan.<ref>{{Cite web|title=femme concept|url=http://www.axesfemme.com/femme/shoplist/index.html|url-status=dead|archive-url=https://web.archive.org/web/20060222180313/http://www.axesfemme.com/femme/shoplist/index.html|archive-date=February 21, 2006|website=axes femme}}</ref>


'''January 2013  -''' axes femme opened the first overseas store in Shanghai, China
October 3, 2008 marked both the opening of the official axes femme online shop and of the "nostalgie axes femme" flagship store. This marks the introduction of their nostalgie, kids' and home goods lines.<ref>{{Cite web|date=October 3, 2008|title=新店舗OPEN情報|url=http://axesfemme.jugem.jp:80/|url-status=dead|archive-url=https://web.archive.org/web/20081015075241/http://axesfemme.jugem.jp:80/|archive-date=October 15, 2008|website=axes femme}}</ref>


(closed in March 2021. Currently opened on the Chinese EC site Tmall)
They changed their shopping bags in 2009 if we actually care ''that'' much https://web.archive.org/web/20081015075241/http://axesfemme.jugem.jp:80/


'''October 2013 -''' Opened "axes femme" in Paris (closed in 2017)
'''October 2013 -''' Opened "axes femme" in Paris (closed in 2017)
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[https://shop.axesfemme.com/brandsite/shoplist.html List of Axes Femme Shop Locations]  
[https://shop.axesfemme.com/brandsite/shoplist.html List of Axes Femme Shop Locations]  


'''Past/Closed Storefront Locations:'''
'''Past/Closed Storefront Locations:''' https://www.iga-group.com/company/
{| class="wikitable"
{| class="wikitable"
|+
|+
!
!Shop
!
!Address
!
!Years Open
!
!Socials
|-
|-
|axes femme Shanghai
|
|
|
|January 2013-March 2021 (moved to TMall)
|
|
|
|-
|-
|axes femme Paris
|
|
|
|October 2013-2017
|
|
|
|-
|-
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*[https://twitter.com/axesfemmeglobal Axes Femme Global Twitter]
*[https://twitter.com/axesfemmeglobal Axes Femme Global Twitter]
*[https://web.archive.org/web/20071016061710/http://axesfemme.jugem.jp/ Axes Femme Jugem Blog] - active from 2007-2012
*[https://web.archive.org/web/20071016061710/http://axesfemme.jugem.jp/ Axes Femme Jugem Blog] - active from 2007-2012
*[http://axesfemme.shop-pro.jp/ Old Official Webshop] - active 2008-2009
*[http://axesfemme.shop-pro.jp/ Old Official Webshop] - active 2008-late 2009
*[https://web.archive.org/web/20120527223005/http://www.axesfemme.com/blog/index.php Regional Shop Blogs List] - most active from 2011-2014
[[Category:Brands]]
[[Category:Brands]]

Revision as of 02:37, 18 March 2023

Axes Femme
Axesfemmelogo.jpg
Foundedapprox 2002
Predecessor(s)AXES
CountryJapan
No. of locations50+
OwnerIGA Co., Ltd.
Websitewebsite
Webshopwebshop
Twitteraxesfemme_tweet
Instagramaxesfemme_official
Current statusActive
Lolibrary Link

Axes Femme (アクシーズ ファム) is a Japanese lolita and general fashion brand known for.....)

Concept

Axes Femme describes their brand concept as follows: [1]

"Axes femme carefully creates the world view of European vintage.

We aim to create clothes that only axes femme can create that are loved by everyone, regardless of age or national borders.

I hope that the clothes of axes femme will add a little color to your lifestyle.

Through our brand, we hope that the thoughts of people, customers and creators will be connected all over the world."

Sub-Labels

This section is incomplete, you can help it by adding information about the individual sub-labels.

AxesFemmeSub-lines.jpg

Axes Femme Poetique

axes_femme_poetique_official


https://lolibrary.org/search?brands%5B%5D=axes-femme&tags%5B%5D=axes-femme-poetique&brand_matcher=OR&tag_matcher=OR&page=1

Axes Femme Kids

axes_femme_kids


Launched alongside the webshop in October 2008, initially an online exclusive https://web.archive.org/web/20081004210812/http://axesfemme.shop-pro.jp:80/

https://web.archive.org/web/20081015075241/http://axesfemme.jugem.jp:80/

https://lolibrary.org/search?brands%5B%5D=axes-femme&tags%5B%5D=axes-femme-kids&brand_matcher=OR&tag_matcher=OR&page=1

Axes Femme Kawaii

axes_femme_kawaii_official


webshop


https://lolibrary.org/items/af-poetique-sweet-swan-skirt

https://lolibrary.org/search?brands%5B%5D=axes-femme&tags%5B%5D=axes-femme-kawaii&brand_matcher=OR&tag_matcher=OR&page=1

Axes Femme Nostalgie

axes_femme_nostalgie_official


it has a mature image that is different from the conventional axes femme. https://web.archive.org/web/20081015075241/http://axesfemme.jugem.jp:80/

https://lolibrary.org/search?brands%5B%5D=axes-femme&tags%5B%5D=axes-femme-nostalgie&brand_matcher=OR&tag_matcher=OR&page=1

Axes Femme Home

axes_femme_home_official


Axes Femme Purple Label

Axes-X

axes_x_official_


Axes Femme Red Label

https://shop.axesfemme.com/page/redlabel.html

(Seems to be making items by committee/fan input throughout the design process?)

July 2020 - axes femme Red label Started planning to create products with customers https://www.iga-group.com/company/

Axes Femme Vintage

July 2020 - Declare zero waste project

July 2021 - Opened axes femme Vintage Store in front of Takefu Station, Fukui Prefecture https://www.iga-group.com/company/

History

While Axes Femme would not be officially created/launched until 2002, in March 1988, IGA Co. Ltd, (then known as Igarashi Co., Ltd.) would open a wholesale women's casual shop "AXES" in a suburban shopping center. In August 2002, they would then shift from wholesale to manufacturing their own products directly and begin planning for the launch of their new brand, Axes Femme.[2]

The first “axes femme” store would launch in October 2002 within Aeon Mall Kuwana's anchor department store, Kuwana Vivre. The shop would be a success and rapidly expand throughout the country. By February 2006, they already had 36 locations across Japan.[3]

October 3, 2008 marked both the opening of the official axes femme online shop and of the "nostalgie axes femme" flagship store. This marks the introduction of their nostalgie, kids' and home goods lines.[4]

They changed their shopping bags in 2009 if we actually care that much https://web.archive.org/web/20081015075241/http://axesfemme.jugem.jp:80/

October 2013 - Opened "axes femme" in Paris (closed in 2017)

https://www.iga-group.com/company/

Notable Figures

This section is incomplete, you can help it by adding information about: Designers, models, common collaborations, etc

Characters & Design Motifs

This section is incomplete, you can help it by adding information about: Mascots, common/original design elements

Locations/Sales Model

Axes Femme sells both online and via their physical locations. Their online sales strategy is split into separate Japanese and internationally-focused webshops and social media channels, as well as an additional direct shop for Axes Femme Kawaii items, marketed towards the international lolita fashion community.

Due to the extensive number of Axes Femme locations, please consult the following link for the most up to date information on current shop locations

List of Axes Femme Shop Locations

Past/Closed Storefront Locations: https://www.iga-group.com/company/

Shop Address Years Open Socials
axes femme Shanghai January 2013-March 2021 (moved to TMall)
axes femme Paris October 2013-2017

Gallery

Footnotes

  1. ↑ "BUSINESS". IGA Co., Ltd. Corporate Site. Retrieved March 17, 2023.
  2. ↑ "ABOUT US". IGA Co., Ltd. Corporate Site. Retrieved March 17, 2023.
  3. ↑ "femme concept". axes femme. Archived from the original on February 21, 2006.
  4. ↑ "新店舗OPEN情報". axes femme. October 3, 2008. Archived from the original on October 15, 2008.

External links

Retrieved from "https://wiki.lolibrary.org/index.php?title=Axes_Femme&oldid=2632"
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