6%DOKIDOKI

6%DOKIDOKI
Founded	1995
Country	Japan
No. of locations	1 (current) 5 (previous)
Founder(s)	Sebastian Masuda
Website	website
Webshop	webshop
Twitter	6dokidoki
Blog	blog
Instagram	6doki_official
Lolibrary Link

6%DOKIDOKI is a shop/brand based in Harajuku, founded in 1995 by Sebastian Masuda as a place of creation. The shop concept 'Sensational Kawaii' means 'shockingly Kawaii', 'exceedingly Kawaii' and 'too Kawaii things and stuff'. They sell original items, stock resale items and complete projects that match the shop concept. Also, they consider themselves not just to be a ‘fashion’ genre, but believe that it’s an important role of the 6%DOKIDOKI brand to expand culture all over the world. As a leading place/people/brand of Japanese pop culture, the shop is committed to continuing original unique creation through events, art shows and more.^[1]

Concept

6% DokiDoki Describes their brand on their about page as:

Sensational "Kawaii” store in HARAJUKU since 1995.
6%DOKIDOKI will send you on a happy rebellion into the depths of all that is *kawaii*.

Come discover girl-culture from the center of Harajuku.Crazy fun, crazy colors and crazy love will tempt you to reach out for all that is original:accessories, clothes, show-stage,talk and objects, that will stir your imagination and make your heart beat for 6%DOKIDOKI.^[2]

History

1995 The first "6% DOKIDOKI" shop in Harajuku opens

1998 The Shibuya Parco Quattro store opens

1999 The Shinjuku Marui One Mini Shop Opens

2000 The Nagoya Seikatsu Sozo, Osaka Shield Mini Shop opens

2002 The Sapporo Alta store opens (* Currently, only the Harajuku main store is open)

2005 The Harajuku store relocates. "LOV-LAB", a gallery with the concept of "kawaii" opens on the 3rd floor (* currently closed). Event "Fairy Generation" @ LOV-LAB 1st Visual Show "FAIRY TALE" @ Azabu Diplats

2006 Event "Fairy Generation 2" @ LOV-LAB 2nd Visual Show "Dragon Castle-Ryugu Castle and Mermaid Princess-" @ Azabu Diplats

2007 Event "Fairy Generation 3" @ LOV-LAB Event "6% DOKIDOKI PARTY NIGHT!" @SHIBUYA LUSH

2008 3rd Visual Show "One Thousand and One Nights-Moon, Desert and Magic Lamp-" @ Asahi Art Square

2009 A one-month limited shop opens in "NEW PEOPLE", in San Francisco, USA, Fan event "6% DOKIDOKI Fan Night" held in the store "Harajuku" Kawaii "Experience" stage held at the 1st "J-POP Summit" As a world tour "Harajuku" Kawaii "Experience" to spread Harajuku kawaii culture Events held in San Francisco, LA, Paris, London, Berlin, etc.

2010 Held "Harajuku" Kawaii "Experience 2010" in Harajuku, London, Paris, LA and San Francisco. Opened workshops, fashion shows and pop-up stores.

2011 "Harajuku" Kawaii "Experience 2011" held in Seattle, LA Shibuya PARCO PART3 30th Anniversary Limited Time Shop "6% DOKIDOKI HARAJUKU" Opens Unisex line "6% DOKIDOKI BOY FRIEND" announced at the event "Roots of Kawaii" in LA year

2012 Fashion show held at "Japan Expo" in Paris

2013 6% DOKIDOKI's first mook book "6% DOKIDOKI PERFECT BOOK" released Limited-time shop "6% DOKIDOKI HARAJUKU" opens at "TOKYO Liberation Area" on the 2nd floor of Isetan, Shinjuku B: Announcement of parent-child line "6% DOKIDOKI LIFE" in collaboration with MING LIFE STORE Fashion show held at "J-POP Summit" in San Francisco The interior of the Harajuku main store has been significantly renewed. The theme is "Beyond the" Kawaii ""

2014 6% DOKIDOKI WEB SHOP renewed for worldwide support

2015 Anniversary year of the 20th anniversary of the opening. The theme is "Born in HARAJUKU ... I was ..., MONSTER"^[2]

Notable Figures

Sebastian Masuda - Founder / Designer

This section is incomplete, you can help it by adding information about: Designers, models, common collaborations etc

Characters & Design Motifs

This section is incomplete, you can help it by adding information about: Mascots, common/original design elements

Shops

Directly Managed Shops^[3]

Shop	Country	Address	Status
Harajuku	Japan	2F,TX101bldg. 4-28-16, Jinguumae, Shibuya-ku, Tokyo,Japan	Open
Shibuya Parco Quattro	Japan		Closed
Shinjuku Marui One Mini Shop	Japan		Closed
Nagoya Seikatsu Sozo, Osaka Shield Mini Shop	Japan		Closed
Sapporo Alta store	Japan		Closed