Atsuki Onishi
| Founded | 1978 |
|---|---|
| Predecessor(s) | Quatre Saisons (キャトルセゾン) |
| Country | Japan |
| Owner | Quatre Saisons co., LTD |
| Subsidiaries | A.O. by ATSUKI ONISHI, ALICE BY ATSUKI ONISHI, A.O. sleep, ATSUKI ONISHI Noir |
| Current status | Closed |
Atsuki Onishi was founded by Atsuki Onishi (大西厚樹) in 1978[1]
Concept
Sub-Labels
A.O. By Atsuki Onishi
In November of 1989 ‘A.O. by ATUSUKI ONISHI’ was launched as part of the 1990 S/S collection.[1]
Rupert
In February, 1994, the men's line Rupert was announced.[1] In September 1994, Rupert and Dgrace became independent from Quatre Saisons co., LTD. and were established under the new P/X CO.,LTD [2] [3] In August 2007, P/X Co., LTD launched a new select shop Adonis Green.[2] The new shop carried Rupert, as well the other brands that had been produced alongside Rupert by P/X CO., LTD like Vougish.[4]
The brand described themselves as:
While always having a feeling of timelessness, we express originality in trends and propose a contemporary urban style that can withstand daily use.[5]
On August 2nd, 2020 Adonis Green announced that they would be discontinuing their shop as of August 31, 2020. Rupert was discontinued at the same time.[6]
Alice by Atsuki Onishi
Alice by Atsuku Onishi was launched in April 1996.[1][7]
A.O. Sleep
A.O. Sleep sold bedding and Pajamas.
Atsuki Onishi Noir
Atsuki Onishi Noir was a formalwear line. [8] Their brand concept was:
Black formal wear that has a natural look of women's "cuteness".
History
Quatre Saisons (キャトルセゾン) was established by Atsuki Onishi (大西厚樹) in 1978 under BIGI Group which is the parent company of the parent company of Pink House. In 1983 Atsuki Onishi presented three collections as a member of Tokyoism, which is considered by many to be the official founding of the brand Atsuki Onishi[9]. After that point, Atsuki Onishi (大西厚樹) designed under the name Atsuki Onishi, though the labels and posters for the brand still list the corporate entity Quatre Saisons co., LTD. in smaller print.
Notable Figures
Atsuki Onishi was the founder of the brand and the chief designer.
Akinori Isobe worked as a designers at Atsuki Onishi prior to founding Baby, the Stars Shine Bright.
Kono-San (鴆野さん) was the media relations person who handled interviews for the brand around 1993.[10]
Characters & Design Motifs
In the fall of 1993, Atsuki Onishi was focused on British teddy bears and plaids. [10] Atsuki Onishi also introduced motifs like Alice, Little Red Riding Hood and Mary Poppins into his designs, which would go on to influence lolita fashion designers.[11]
References
- ↑ 1.0 1.1 1.2 1.3 "ATSUKI A.O. ONISHI". SENZO Co,. LTD.
- ↑ 2.0 2.1 "沿革". P/X CO.,LTD.
- ↑ "Rupert News".
- ↑ "Adonis Green".
- ↑ "Rupert Brand Statement". Adonis Green.
- ↑ "Closure of Adonis Green". Twitter.
- ↑ "A.O. Timeline". Fashocon’ Tsushin.
- ↑ "Atsuki Onishi Noir".
- ↑ Atsuki Onishiのニット絵本. Japan: 文化出版局. 1985. ISBN 4579102711.
- ↑ 10.0 10.1 What is "Lolita": Zipper Magazine. 1994.
- ↑ "Episode 10: Sentence, Novala Takemoto, The Heart of Atsuki Onishi". hanabun.press. 2020.
