Axes Femme

Axes Femme
Founded	approx 2002
Predecessor(s)	AXES
Country	Japan
No. of locations	50+
Owner	IGA Co., Ltd.
Website	website
Webshop	webshop
Twitter	axesfemme_tweet
Instagram	axesfemme_official
Current status	Active
Lolibrary Link

Axes Femme (アクシーズファム) is a Japanese lolita and general fashion brand known for.....)

Concept

Text here ^[1]

"femme carefully creates the world view of European vintage.
We aim to create clothes that only axes femme can create that are loved by everyone, regardless of age or national borders.
I hope that the clothes of axes femme will add a little color to your lifestyle.
Through our brand, we hope that the thoughts of people, customers and creators will be connected all over the world."

https://www.iga-group.com/company/business.html#axesfemme

Sub-Labels

This section is incomplete, you can help it by adding information about: sub-labls. Use images for each if possible

Axes Femme Poetique

https://www.instagram.com/axes_femme_poetique_official/?hl=ja

Axes Femme Kids

https://www.instagram.com/axes_femme_kids/?hl=ja

Launched alongside the webshop in October 2008, initially an online exclusive https://web.archive.org/web/20081004210812/http://axesfemme.shop-pro.jp:80/

Axes Femme Kawaii

https://www.instagram.com/axes_femme_kawaii_official/?hl=ja

https://axesfemme-kawaii.com/

Axes Femme Nostalgie

https://www.instagram.com/axes_femme_nostalgie_official/?hl=ja

it has a mature image that is different from the conventional axes femme.

Axes Femme Home

https://www.instagram.com/axes_femme_home_official/?hl=ja

Axes Femme Purple Label

Axes-X

https://www.instagram.com/axes_x_official_/?hl=ja

Axes Femme Red Label

https://shop.axesfemme.com/page/redlabel.html

(Seems to be making items by committee/fan input throughout the design process?)

History

This section is incomplete, you can help it by adding information about: Brand History

March 1988 - Opened the first women's casual shop "AXES" in a suburban shopping center

October 2002 - Opened the first “axes femme” store in Kuwana Vivre

By February 2006, they already had 36 locations across Japan. https://web.archive.org/web/20060222180313/http://www.axesfemme.com/femme/shoplist/index.html

October 2008 - Opened axes femme online shop and "nostalgie axes femme" flagship store. This marks the introduction of their nostalgie, kids' and home goods lines.

January 2013 - axes femme opened the first overseas store in Shanghai, China

(closed in March 2021. Currently opened on the Chinese EC site Tmall)

October 2013 - Opened "axes femme" in Paris (closed in 2017)

https://www.iga-group.com/company/

Notable Figures

This section is incomplete, you can help it by adding information about: Designers, models, common collaborations, etc

Characters & Design Motifs

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Locations/Sales Model

Axes Femme sells both online and via their physical locations. Their online sales strategy is split into separate Japanese and internationally-focused webshops and social media channels, as well as an additional direct shop for Axes Femme Kawaii items, marketed towards the international lolita fashion community.

Due to the extensive number of Axes Femme locations, please consult the following link for the most up to date information on current shop locations

List of Axes Femme Shop Locations

Past/Closed Storefront Locations: