Axes Femme
 | |
| Founded | approx 2002 |
|---|---|
| Predecessor(s) | AXES |
| Country | Japan |
| No. of locations | 50+ |
| Owner | IGA Co., Ltd. |
| Website | website |
| Webshop | webshop |
| axesfemme_tweet | |
| axesfemme_official | |
| Current status | Active |
| Lolibrary Link | |
Axes Femme (アクシーズ ファム) is a Japanese lolita and general fashion brand known for.....)
Concept
Axes Femme describes their brand concept as follows: [1]
"Axes femme carefully creates the world view of European vintage.
We aim to create clothes that only axes femme can create that are loved by everyone, regardless of age or national borders.
I hope that the clothes of axes femme will add a little color to your lifestyle.
Through our brand, we hope that the thoughts of people, customers and creators will be connected all over the world."
Sub-Labels
This section is incomplete, you can help it by adding information about the individual sub-labels.
Axes Femme Poetique
Axes Femme Kids
Launched alongside the webshop in October 2008, initially an online exclusive https://web.archive.org/web/20081004210812/http://axesfemme.shop-pro.jp:80/
https://web.archive.org/web/20081015075241/http://axesfemme.jugem.jp:80/
Axes Femme Kawaii
https://lolibrary.org/items/af-poetique-sweet-swan-skirt
Axes Femme Nostalgie
it has a mature image that is different from the conventional axes femme. https://web.archive.org/web/20081015075241/http://axesfemme.jugem.jp:80/
Axes Femme Home
Axes Femme Purple Label
Axes-X
Axes Femme Red Label
https://shop.axesfemme.com/page/redlabel.html
(Seems to be making items by committee/fan input throughout the design process?)
July 2020 - axes femme Red label Started planning to create products with customers https://www.iga-group.com/company/
Axes Femme Vintage
July 2020 - Declare zero waste project
July 2021 - Opened axes femme Vintage Store in front of Takefu Station, Fukui Prefecture https://www.iga-group.com/company/
History
While Axes Femme would not be officially created/launched until 2002, in March 1988, IGA Co. Ltd, (then known as Igarashi Co., Ltd.) would open a wholesale women's casual shop "AXES" in a suburban shopping center. In August 2002, they would then shift from wholesale to manufacturing their own products directly and begin planning for the launch of their new brand, Axes Femme.[2]
The first “axes femme” store would launch in October 2002 within Aeon Mall Kuwana's anchor department store, Kuwana Vivre. The shop would be a success and rapidly expand throughout the country. By February 2006, they already had 36 locations across Japan.[3]
October 3, 2008 marked both the opening of the official axes femme online shop and of the "nostalgie axes femme" flagship store. This marks the introduction of their nostalgie, kids' and home goods lines.[4]
They changed their shopping bags in 2009 if we actually care that much https://web.archive.org/web/20081015075241/http://axesfemme.jugem.jp:80/
October 2013 - Opened "axes femme" in Paris (closed in 2017)
https://www.iga-group.com/company/
Notable Figures
This section is incomplete, you can help it by adding information about: Designers, models, common collaborations, etc
Characters & Design Motifs
This section is incomplete, you can help it by adding information about: Mascots, common/original design elements
Locations/Sales Model
Axes Femme sells both online and via their physical locations. Their online sales strategy is split into separate Japanese and internationally-focused webshops and social media channels, as well as an additional direct shop for Axes Femme Kawaii items, marketed towards the international lolita fashion community.
Due to the extensive number of Axes Femme locations, please consult the following link for the most up to date information on current shop locations
List of Axes Femme Shop Locations
Past/Closed Storefront Locations: https://www.iga-group.com/company/
| Shop | Address | Years Open | Socials |
|---|---|---|---|
| axes femme Shanghai | January 2013-March 2021 (moved to TMall) | ||
| axes femme Paris | October 2013-2017 | ||
Gallery
Footnotes
- ↑ "BUSINESS". IGA Co., Ltd. Corporate Site. Retrieved March 17, 2023.
- ↑ "ABOUT US". IGA Co., Ltd. Corporate Site. Retrieved March 17, 2023.
- ↑ "femme concept". axes femme. Archived from the original on February 21, 2006.
- ↑ "新店舗OPEN情報". axes femme. October 3, 2008. Archived from the original on October 15, 2008.
External links
- Axes Femme アクシーズ ファム – Japanese Facebook page
- Axes Femme Global – English Facebook page
- Axes Femme Global WebShop - Online shop for international customers
- Axes Femme Global Instagram
- Axes Femme Global Twitter
- Axes Femme Jugem Blog - active from 2007-2012
- Old Official Webshop - active 2008-late 2009
- Regional Shop Blogs List - most active from 2011-2014
