Olive
Olive is a magazine from Japan that was mainly active from 1982-2000. It's readers were called Olive Girls and the fashions they wore are often considered to be the precursors to several modern street fashions including lolita fashion.
History
Olive started publication in May, 1982. It was launched by by Heibon Publishing Co., Ltd. (平凡出版株式会社), currently known as Magazine House (マガジンハウス), as a sister magazine to the men’s magazine Popeye, and aimed at a college audience.[1] The magazine went by the slogan “Magazine For City Girls”.[2]
Two supplemental issues to Popeye were published prior to November 5, 1981 before Olive became a stand alone magazine.[1] In 1983, Olive became independent of Popeye, and changed their slogan to “Magazine for Romantic Girls“. The magazine was published bi-weekly on the 3rd and the 18th of each month. At this point, they changed their focus more to the romanticized lifestyle of the "lycéenne", or female french student.[3]
The magazine went out of print most recently in 2003, though that was a revival printing after an earlier hiatus with the former last issue being July 18, 2000.[4] Olive is still revived periodically as an appendix to Magazine House magazines, so it's difficult to define the true ending date. [1]
In 2014, it was revived as part of the special feature "Let's read fashion magazines" in the June issue of Magazine House's fashion magazine "GINZA" where it consisted of about 10 pages designed to be like the 2014 version of "Olive" as envisioned by stylist Yuko Omori. [5]
Also in 2014, the "Olive Project" was launched by Magazine House as one of the 70th anniversary commemorative projects for the 2015 70th anniversary of the brand. [6]
In the April issue of "GINZA" released on March 12, 2015, a 144-page "Olive" special issue was attached as a separate appendix, but this was a one-issue release. The theme was a grown-up version of Olive.[7]
In 2020, a mook was released: 『anan特別編集 Olive』 The cover was Yurina Hirate (normal version), Bishonen (boyfriend version). [8][9]
Notable Figures
Yoshihisa Kinameri (木滑良久(きなめり・よしひさ)) - Editor[1]
Yamato Shiine (椎根和 (しいね・やまと)) - Said to be the actual editor in chief[1]
Seiichi Horiuchi - Title and cover design. A well-known graphic designer and a picture book writer. The current titles of "an an," "Popeye," and "Brutus" are also by his hands. [1]
Masahiro Shintani - Art director[1]
Miyoko Yodogawa (淀川美代子) - 3rd editor in chief. Started in 1983, and became editor in chief in 1985.[10]
Shinta Izumi (信太和泉) - 4th Editor-in-Chief, started in 1987[11]
Kozue Toyama (遠山こずえ) - 5th editor-in-chief (1991 to 1997), and promoted the natural and lifestyle-oriented concept of this magazine in the 1990s. She left the company in 2000 due to her husband's transfer, and she went to Tsuruoka.[12]
Kineda Okado (岡戸絹枝) - She joined Magazine House in 1981, and served as the 6th editor-in-chief of "Olive" (1997 to 1999). She left the magazine house in 2010 and she is now a freelance editor, editing and writing "talking about".[12]
Models
Mieko Hanada (花田美恵子) - (née Kurio). Primary exclusive model [4]
Tear & Keri ( ティア&ケリ) – twin models who became exclusive to the magazine in 1987.[4]
Kyoto Yuzawa (湯沢京) (now Kaoru Yuzawa (湯沢薫) ) – exclusive model in the 1990s.[4]
Hinako Saeki (佐伯日菜子)– exclusive model in the 1990s.[4]
Mio Furuya ( 古谷美央) – exclusive model in the 1990s.[4]
Mikako Ichikawa (市川実日子) – exclusive model from 1994, sister of Miwako Ichikawa (市川実和子) who sometimes appeared in the magazine with her.[4]
Kate Sakai (酒井景都)- exclusive model 1996.[4]
Mariko Takahashi (高橋マリ子) – model who frequently appeared in the magazine in the 2000s.[4]
Olive Girls
Readers of olive magazine were referred to as “Olive Girls”.
See the Olive Girls style page for more information.
Footnotes
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 "創刊号を読み解く 第3回 - Olive". Time Out Tokyo. June 10 2019. Check date values in:
|date=(help) - ↑ Olive Volume 1. 1982. pp. Cover.
- ↑ アクロス編集室編『ストリートファッション - 若者スタイルの50年史』. PARCO Publishing. 1995. pp. 206–207.
- ↑ 4.0 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 "Olive (Magazine)". Wikipedia Japan.
- ↑ "ギンザ最新号で少女雑誌「オリーブ」が復活". fashionsnap.com. 12 May 2014.
- ↑ "「オリーブ」特別号発行 マガジンハウスが「Oliveプロジェクト」発足". fashionsnap.com. 24 September 2014.
- ↑ "「オリーブ」が"おとな"になって1号限定復活 ギンザの特別付録に". fashionsnap.com. 10 March 2015.
- ↑ "「Olive」が1号限りの復刊、平手友梨奈が表紙を飾る".
- ↑ anan特別編集 Olive(マガジンハウスムック). Japan: マガジンハウス. 2020. ISBN 978-4838754076.
- ↑ Masanobu, Sugatsuke (2007). Editing Tokyo. Japan: ピエブックス. p. 32.
- ↑ Olive Girl Life. Japan. 2014. p. 138. ISBN 978-4-309-02331-1.
- ↑ 12.0 12.1 "Olive 1982-2003 Magazine - Olive Creative Exhibition". 21st Century Museum of Contemporary Art, kanazawa.
