Putumayo
 | |
| Founded | 1990 |
|---|---|
| Dissolved | January 2018 |
| Country | Japan |
| Owner | HYPER HYPER Co., LTD. |
| Website | website (2001-2014) |
| _putumayo_ ReloadClassical | |
| Blog | blog |
| putumayo_harajuku reload_a_classical | |
| Current status | Open |
Putumayo (プトマヨ) is a Japanese lolita brand known for their punk-inspired releases and collaborations with popular media.
Concept
Putumayo describes their brand as follows:
PUTUMAYO is a pioneer and epitome of the Harajuku Street Fashion scene. Debuting in 1990 the brand concept of “Cuteness mixed with Poison” has been expanding Harajuku Fashion worldwide for over 25 years! This spirit of fun is the inspiration behind all designs. With a decisive sector of PUTUMAYO sales being international! They use universal designs, icons and motifs to fuse the essence of Harajuku Street Fashion with globally nostalgic emotions.
Sub-Labels
Aguglieria (アグリエリア)
Putumayo's "older sister" line with items aimed at a slightly older target audience than Putumayo, with a brand concept of "being able to enjoy the fashion you love even after you've become an adult".[1][2] A standalone shop was opened in Harajuku in November 2005[2][3] and a standalone website was also opened.[4] In April 2006 the brand name was changed to Putumayo lay Aguglieria. By March 2007, the Aguglieria web shop was closed and Aguglieria items were being sold alongside Putumayo items on Putumayo's web shop.
History
In collaboration with Laforet Harajuku Co., LTD.[5], Hyper Hyper Co., LTD. (株式会社ハイパーハイパー) was established April, 1987 as a subsidiary of Gim Co., LTD. (株式会社ジム).[6][7] In 1990, they opened their first Putumayo shop as a select shop in Laforet Harajuku.[8][6] In 1996, they launched their in-house line of fashion that combined sweetness and poison based on customer requests.[8] The Putumayo online shop followed shortly after, opening in August of 2000.[6]
In late 2017 Putumayo announced they would close with their final shop ceasing operations at the end of January 2018.[9]
Closure
Dear Customers
Notice of end of sales of "PUTUMAYO" brand
Thank you very much for always purchasing PUTUMAYO.
PUTUMAYO has been proposing fashion based on its own concept for about 30 years, and we have decided to discontinue the brand in anticipation of market trends this time.
The PUTUMAYO online shop has December 10, 2017,
PUTUMAYO Shinjuku Marui annex store has closed January 28, 2018 and has closed its business.
We greatly value your patronage for a long time and we would like to express our deepest appreciation.
HYPER HYPER CO.,Ltd.
President Tamotsu Yagihara[9]
Relaunch
In 2023, Putumayo re-launched along side a new lolita specific brand called Reload a Classical.[10] In June 2023, it was announced that the designer, Shunsuke Hasegawa, would be a guest at Anime Matsuri again, and would show in their fashion show.[11]
Notable Figures
This section is incomplete, you can help it by adding information about: Designers, models, common collaborations etc
Shunsuke Hasegawa - Designer
Characters & Design Motifs
This section is incomplete, you can help it by adding information about: Mascots, common/original design elements
| Image | Character |
|---|---|
| Panda-san (tenative)[12]
In GLB volume 17 it states that Panda-san's gender, habitat, personality, behavoir and secuality are all a mystery. Panda-san weighs the same as 3 rotten oranges. | |
| Sacky[13] | |
| MP3 Rabbit[13] |
Locations/Sales Model
Putumayo sold via their direct webshop as well as a number of directly managed physical stores throughout Japan. [14]
Shop List
Directly Managed Stores
| Shop | Country | Address | Status | Socials |
|---|---|---|---|---|
| Laforet Harajuku | Japan | 1-16-1 Jingumae, Shibuya-ku, Tokyo Laforet Harajuku B1.5 floor | Closed | blog |
| PUTUMAYO lay AGUGLIERIA | Japan | 3-18-22 Jingumae, Shibuya-ku, Tokyo | Closed | blog |
| Shinjuku | Japan | 3-1-26 Shinjuku, Shinjuku-ku, Tokyo Marui Annex 6th floor | Closed | blog |
| Nagoya | Japan | Sakae NOVA 5th floor, 3-4-5 Sakae, Naka-ku, Nagoya-shi, Aichi | Closed | blog |
| Osaka | Japan | 1-6-23 Nishishinsaibashi, Chuo-ku, Osaka-shi, Osaka
Sabri South Building 1F |
Closed | blog |
| Tenjin | Japan | 1-11-11 Tenjin, Chuo-ku, Fukuoka Tenjin Core 4F | Closed | blog |
External Distributors
| Shop | Country | Address | Status | Socials |
|---|---|---|---|---|
| Tokyo Rebel | USA | Closed | ||
| KERA Shop | Japan | |||
| i-colle | ||||
Tips for Identifying Pieces
As always, we recommend searching Lolibrary first both by item number and by any relevant tags/features. If neither of these bring up the item, the following are some tips for researching the mystery item, though you are always welcome to ask for assistance in the Lolibrary Discord or the What is that dress? or EGL Research Center Facebook groups as well.
There are several things to check when trying to identify a Putumayo piece. First, look for an item number. Item numbers should be on the wash tag of most items released in the 2010s. For items released in the 2010s, the first digit of the item number is usually the last digit of the year. At least some items released in 2008 do not have item numbers on the tag.
Older items from around 2005 have item numbers on the tag that start with a two digit letter code. After the 2-digit letter code, there is a numeric code. The first digit of this numeric code typically is the year.
Items from 2005 and later list the company name as Hyper Hyper Co (phone 03-3423-7630). Early items list the company name as Gim Co., LTD (phone 03-3404-3221). The change over date is unknown. [15]
2014-2018 releases typically were listed on the webshop with their item numbers in the URL, sometimes in image filenames: https://web.archive.org/web/*/http://putumayo.co.jp/*
2001-2008 Putumayo Release Research/Progress by Item Number
Gallery
- ↑ "Model". Putumayo home. Retrieved Aug 9 2022. Check date values in:
|access-date=and|archive-date=(help) - ↑ 2.0 2.1 "Company Overview". Aguglieria. Archived from the original on May 22 2006. Retrieved Aug 9 2022. Check date values in:
|access-date=and|archive-date=(help) - ↑ "Store images". Aguglieria. Retrieved Aug 9 2022. Check
|archive-url=value (help); Check date values in:|access-date=(help) - ↑ "Item View". Aguglieria. Retrieved Aug 9 2022. Check
|archive-url=value (help); Check date values in:|access-date=(help) - ↑ "Company History". GIM.
- ↑ 6.0 6.1 6.2 "Company Information". Putumayo.
- ↑ "Company Profile". Hyper Hyper Co, LTD.
- ↑ 8.0 8.1 Gothic, Lolita & Punk Brand Book. Japan. 2005.
- ↑ 9.0 9.1 "Closure Notice". Putumayo Homepage. Archived from the original on April 14, 2019. Retrieved July 9, 2021.
- ↑ "PUTUMAYO revival". Reload A Classical on Twitter.
- ↑ "Welcome Kiki Goto, Fashion Designer at Kikirarashoten and Shunsuke Hasegawa, Fashion Designer at Putumayo to Anime Matsuri 2023". Twitter.
- ↑ Gothic & Lolita Bible Volume 17. Japan. 2005. p. 23.
- ↑ 13.0 13.1 "Sacky Parka".
- ↑ "Shop List". Putumayo.
- ↑ "Raine Dragon's Personal Tag Research".
External Links
Official Facebook Page - Closed
Official Rakuten Shop - Closed
