Kera
 | |
| Founded | YEAR |
|---|---|
| Country | Japan |
| No. of locations | 7 |
| Founder(s) | NAME |
| Website | website |
| Webshop | webshop |
| KERAonlineSHOP | |
| Current status | Active |
Kera is a Japanese brand best known for their line of select shops and their street fashion magazine.
Concept
Kerashop Arena was described by shopping complex bigstep as:
It is one of the best Gothic & Lolita fashion select shops in Osaka. We are constantly developing products with more than 20 brands. There are plenty of collaborations with music, such as a handshake event for visual kei bands. You also challenge fashion with outstanding individuality![1]
History
This section is incomplete, you can help it by adding information about: Brand History
Magazine
Print Magazine
Kera magazine started publishing as Kerouac with the tagline "For Excentric boys & girls" 1998. The X in Excentric was a different color in the title treatment. Volume 1 retailed for 480 yen.[2] By early 2000, the letters 'o', 'o' and 'c' were being printed small, so the title appeared to be KERA, and by the summer of 2001, those letters were dropped entirely.[3][4] The concept of the magazine was 'the most real Harajuku Street Magazine'.[5]
Early issues of the magazine were similar in content to FRUiTS: full page, glossy color photos of street snaps. Even the features like Hair Wars (cool alternative hair styles) and Snap in the Room were mostly photography based.[2] A small number of black and white pages featured pop culture, interviews, shop guides and letters to the editor which included indie brand features and fan art.[6] Around 2000, the magazine started including features which showed the latest items from different brands, either in themed styling features, or simply as the latest items.[7]
The final print issue was the June 2017 issue published April 15, 2017.[5][8]
Kera Style Online Magazine
Kera launched an online magazine, Kera Style, in May 2017.[9] In September 2017, Kera Style was hacked.[10]
Select Shop
In late 2018, Kera Shop shinjuku announced they would start carrying the Chinese indie brand SouffleSong.[11]
Online Shop
Kerashop online closed on January 15th, 2019. [12] Individual webshops for Kist
Kera Shoes
Kera shoes was an in-house shoe brand.[13]
Notable Figures
Misako Aoki (青木美沙子)- Model. Blood Type O, 157cm tall. Misako was already working for Kera in 2002 at 18 years old.[14] In an unofficial poll of Japanese lolita in late 2005, Misako was voted as the favorite reader model with 13% of the vote.[15]
Chikage Watanabe (渡辺千景) - Model. In an unofficial poll of Japanese lolita in late 2005, Chikage was voted as the second favorite reader model with 12% of the vote.[15]
Akira - Model
Yura PK - Model
Rie Yanai - Osaka shop manager circa 2001[16]
Aito - Osaka shop manager circa 2017, designer for Royal Princess Alice.[17]
Yurie (ユリエ) - Model. 164cm tall. As of 2002, she was 20 years old.[14]
Sarah Mary (紗羅マリー) - Model. 165cm tall. As of 2002, she was 15 years old.[14]
Lily (ゆり) - Model. Blood Type B, 163cm tall. As of 2002, she was 20 years old.[14]
Locations/Sales Model
This section is incomplete, you can help it by adding information about: Locations/Sales models
Shop List
Kera currently has several directly managed shops, however many have been re-branded as KIST or TyCHE.[18]
Directly Managed Shops
| Shop | Country | Address | Status | Socials | Former Name |
|---|---|---|---|---|---|
| Kist
Kist Maria |
Japan | 〒060-0062 北海道札幌市中央区南２条西４丁目 ピヴォ ２F | Active | KIST__M | Kerashop Street
Kerashop Maria[19] |
| TyCHE Maria Sendai | Japan | 〒980-0811 宮城県仙台市青葉区一番町3-11-15 仙台フォーラス4F | Active | Kerashop Maria[20] | |
| Kerashop Shinjuku | Japan | 〒160-0022 東京都新宿区新宿3-1-26 新宿マルイアネックス７Ｆ | Active | ||
| TyCHE Maria Nagoya | Japan | 〒460-0008 愛知県名古屋市中区栄3-4-5 栄NOVA2F | Active | Kerashop Aula[21] | |
| TyCHE Iero Kanazawa | Japan | 〒920-0997 石川県金沢市竪町２４番地 ベルセル１Ｆ | Active | ||
| TyCHE Maria Hiroshima | Japan | 〒730-0031 広島県広島市中区紙屋町2-2-18 サンモール4F | Active | Kerashop Maria[22] | |
| TyCHE Maria Fukuoka | Japan | 〒812-0012 福岡県福岡市博多区博多駅中央街9-1 博多マルイ５Ｆ | Active | blog | Kerashop Heaven |
| Kerashop OlONE Shinjuku 8F(ANGEL)／6F(ARENA) | Japan | 〒160-0002 東京都新宿区新宿3－8－1[23] | Closed
?-2006-? |
||
| Kerashop Arena Osaka | Japan | BIGSTEP 3F[24][1] | Closed | KERASHOP_OSAKA | twitter is now the RPA Photostudio twitter |
| Kerashop Muse Oita | Japan | 大分フォーラス 3F
〒870-0035 大分県大分市中央町1-2-7 |
Closed
?-2007-? |
website | |
| Kerashop Maria Kobe | Japan | 〒650-0021 神戸市中央区三宮町1-5-26 三宮ビブレ6F[19][28] | Closed
?-2007-? |
||
| Kerashop Zero | Japan | 〒422-0000 静岡県静岡市葵区伝馬町6-1 SHIZUOKA109 2F[29] | Closed
?-2007-2014-? |
blog |
Gallery
Kera Volume 1, 1998
Footnotes
- ↑ 1.0 1.1 "Kerashop". Big Step.
- ↑ 2.0 2.1 Kera 1. 1998.
- ↑ Kera 33 (June). 2001.
- ↑ Kera 18 (March). 2000.CS1 maint: location (link)
- ↑ 5.0 5.1 "Harajuku Subculture Magazine KERA To Cease Print". Tokyo Fashion Instagram.
- ↑ Kera 6. 1999.
- ↑ Kera 27 (December). 2000.
- ↑ "KERA June 2017 Issue". Amazon Japan.
- ↑ "KERA ケラ Gothic&Lolita Bible ゴシック＆ロリータバイブル On line shop". Facebook.
- ↑ "Kera Style online magazine seems to have been compromised". Lolita Updates Facebook.
- ↑ "Kera shop Shinjuku will begin carrying Souffle Song". Lolita Updates Facebook.
- ↑ "Kera Shop Online has closed". Lolita Updates Facebook.
- ↑ "Kera Shoes".
- ↑ 14.0 14.1 14.2 14.3 Kera 44. 2002. p. 194.
- ↑ 15.0 15.1 "[Title] I would like to ask KERA readers. Who is your favorite reader model?". Gothic Lolita Links.
- ↑ "Osaka Shop (2001)". Bigstep.
- ↑ "Oni-Con 2018 Fashion Show ft. Royal Princess Alice, Bio・Politics, and Sex Pot ReVeNGe". Stephano.
- ↑ "Kera Shop".
- ↑ 19.0 19.1 "Shoplist (2007)". Kera.
- ↑ "Kerashop Maria Sendai".
- ↑ "Kerashop Aula nagoya".
- ↑ "Kerashop Maria Hiroshima". Kera.
- ↑ "Kera Shop Tokyo".
- ↑ "Kerashop Osaka".
- ↑ "Shop List December 2001". BigStep.
- ↑ "Shop List (June 2001)". BigStep.
- ↑ "Selling Fixtures After Store Closing". Twitter.
- ↑ "Shoplist (2007 April)". KeraShop.
- ↑ "Shoplist (2008)". Kerashop.
External links
- Kera Style – Current digital magazine
- [1] – an external link without a label
