Shinora Fashion

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Shinora Fashion
Fruits Magazine, November 1997

Shinora Fashion (シノラーファッション) is a mid-to-late 1990s fashion style attributed to Tomoe Shinohara (篠原ともえ).[1] It was a flashy, colorful style that used accessories made from plastic, beads and toys with children's school bags decorated with stickers.[1] Slap bracelets, plastic rings, large numbers of plastic bracelets, animal, wing and eye motifs were popular as well as using dollar store star stickers on the face.[2][3] Hair was typically black, cut in choppy blunt bangs with double buns and natural thick eyebrows.[2][4] Long shorts / short pants with suspenders from brands like SUPER LOVERS, crumpled socks and doc martins were popular.[3] Clothing was mostly in random primary colors.[3]

Followers of the style would be very energetic and also copy specific mannerisms from Tomoe Shinohara.[1] It is a close cousin of Decora.[1] However, where Decora uses more bright/florescent colors and has some cyber influence, Shinora uses more primary colors. Both styles involve DIY elements.[4]

Substyles

Child Shinora (チャイルドシノラー)

Child Shinora used children's clothing, or handmade items that resembled children's clothing.[2]

Punk Shinora (パンクシノラー)

Punk Shinora mixed Shinora style with Punk elements.[3]

Footnotes

  1. 1.0 1.1 1.2 1.3 "Heisei Girls Summary". Oishi Ran.
  2. 2.0 2.1 2.2 "平成ファッション振り返り【平成元年〜11年】ギャルブームの裏トレンド". Lamire.
  3. 3.0 3.1 3.2 3.3 "篠原ともえ". Wikipedia Japan.
  4. 4.0 4.1 "Tomoe Shinohara: Artist, Designer, Harajuku Icon". The Comm.