View source for Moi-même-Moitié

{{Infobox brand
| name = 
| logo = MoitieLogo.PNG
| founded = 1999
| country_of_origin = Japan
| locations = 0 standalone
| founder = [[Mana]]
| url = {{Website|https://moi-meme-moitie.com/}}
| webshop = {{Webshop|https://moi-meme-moitie.com/}} (closed as of June 2021)
{{Webshop|https://www.wunderwelt.jp/fleur/brands/moi-meme-moitie}}
| blog = {{Blog|https://www.facebook.com/moimememoitieofficial/}}
| twitter = {{Twitter|moitie_official}}
| instagram = {{IG|moimememoitie_official}}
| weibo = {{Weibo|moimememoitie}}
| current_status = Active
| lolibrary_link = https://lolibrary.org/brands/moi-meme-moitie
}}
Moi-même-Moitié (モワメームモワティエ) is a Japanese gothic lolita brand. Their website explains that the name was created by Mana and it is made up of 3 French words which they translate as: Moi – me, même – self and Moitié – half. They interpret this as “One’s alter ego as well as one’s self”.<ref name=":0">{{Cite web|title=Brand Concept|url=https://moi-meme-moitie.com/brand_concept/|url-status=live}}</ref>

==Concept==
Moi-même-Moitié states their brand concept as:<ref name=":0" />  
<blockquote>To the fallen angels who share the same fate

Bringing to mind the deep blue of illuminated water in the darkness

To those who live inside this moment of eternity

Full of the enigmatic purity of children

Discarding the concepts of male and female in this world,

They portray the coexistence of spirits and recall memories of eternity



Now is the time to open your eyes and be reborn

Let go of the boundaries of your self

This process begins with Moi-même-Moitié



Far removed from the clamor and milling crowds of the outside world

There is another dimension carving out eternity

If you open the door,

you should be able to meet with another self…



To be beautiful. To be noble.

The brand that fulfills these universal desires

Is Moi-même-Moitié

Thoroughly bringing together the enigmatic image sent forth by the cross

And the fragrance of roses, reminiscent of ethereal beauty,

Never swayed by what is currently en vogue

Pursuing an entirely ancient Gothic image

Sealing into fashion an elegant, inscrutable, bewitching radiance

As if emerged from a medieval European castle

Developing a magnificent Total Fashion Project

With not only apparel but also bags and accessories,

Moi-même-Moitié colors the world of the 21st century gracefully dark

Woods shrouded in the mist

An ancient castle floating in the darkness

The melody of the harpsichord

Shadows swaying in candlelight

And the fragrance of roses…

Won’t you try draping yourself in this philosophy?

To all intellectual and noble seekers of beauty, I dedicate this to you…</blockquote>

== History ==
''This section is incomplete, you can help it by adding information about: History & brand timeline''

Moi-même-Moitié was founded in 1999 by [[Mana]].<ref name=":0" />

==Notable Figures==
''This section is incomplete, you can help it by adding information about: Designers, models, common collaborations etc''

[[Alice Kobayashi|'''Alice Kobayashi''']] - Former designer

'''[[Mana]]''' - Producer<ref name=":0" />

==Characters & Design Motifs==
''This section is incomplete, you can help it by adding information about: Mascots, common/original design elements''

==Locations/Sales Model==
While Moitie had physical locations in the past, they have since pivoted to online-only sales.  In 2021, their online webshop would become exclusively hosted by [[WunderWelt|Wunderwelt Fleur]].

===Shop List===
{| class="wikitable"
!Shop
!Country
!Address
!Status
!Socials
|-
|Sendai
|Japan
|3-11-15-7 Ichibancho, Aoba-ku, Sendai-shi, Miyagi <ref>https://web.archive.org/web/20100328163553/http://moi-meme-moitie.shop-pro.jp/?mode=f1</ref>
|Closed (2009-2011)
|n/a
|-
|Hiroshima
|Japan
|
|Closed (2007-2008)<ref>http://www.mana-sama.net/moimememoitie.html</ref>
|n/a
|-
|Nagoya
|Japan
|
|Closed (1999-2007)
|n/a
|-
|Tokyo
|Japan
|
|Closed (1999-?)
|n/a
|}

==Gallery==
<gallery>
File:MoitieIronGate.jpeg|[https://lolibrary.org/items/moitie-iron-gate-print-op Iron Gate Print OP]
File:MoitieCrossandRosesPrintSundressJSK.jpeg|[https://lolibrary.org/items/moitie-cross-roses-print-sundress-jsk Cross and Roses Print Sundress JSK]
File:MoitieBeadsPrintJSK.jpeg|[https://lolibrary.org/items/moitie-beads-print-jsk Beads Print JSK]
File:MoitieSilentMoonPrintLongOP.jpeg|[https://lolibrary.org/items/moitie-silent-moon-print-long-op Silent Moon Print Long OP]
File:MoitieLaceCrossJSK.jpeg|[https://lolibrary.org/items/moitie-lace-cross-jsk-2 Lace Cross JSK]
</gallery>

==Footnotes==
<references />

==External links==
*[https://jrocknews.com/2018/06/history-of-manas-fashion-brand-moi-meme-moitie.html Moi-Meme-Moitie: History of Mana's Gothic Lolita Brand]
*
[[Category:Brands]]

[[Category:Brands]]