Difference between revisions of "Heart-E"

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==History==
==History==
Heart-E was started out making one-of-a-kind hats which were sold in a store managed by Hyper Hyper in Laforet in 1987. They later expanded into making accessories, lifestyle goods and clothing. Their first piece of clothing was their [https://lolibrary.org/items/heart-e-rabbit-coat-1988 "Rabbit Coat" in 1988] which saw lasting popularity and was still considered popular in 2005.<ref>{{Cite book|title=Gothic Lolita & Punk Brand Book|year=2005|isbn=4777801578|location=Japan|pages=132}}</ref>  
Heart-E started out making one-of-a-kind hats which were sold in a store managed by [[Hyper Hyper Co., LTD|Hyper Hyper]] in [[Laforet]] in 1987. They later expanded into making accessories, lifestyle goods and clothing. Their first piece of clothing was their [https://lolibrary.org/items/heart-e-rabbit-coat-1988 "Rabbit Coat" in 1988] which saw lasting popularity and was still considered popular in 2005.<ref>{{Cite book|title=Gothic Lolita & Punk Brand Book|year=2005|isbn=4777801578|location=Japan|pages=132}}</ref>  


Heart-E advertised in cutie magazine in the 90s.
Heart-E advertised in cutie magazine in the 90s.

Revision as of 21:46, 22 December 2021

Heart-E
Founded1987
Dissolved2018
Founder(s)Etsuko Omae (大前えつこ)
SubsidiariesStrawberry Heart-E
Websitehttp://www.interq.or.jp/pink/hearte/ (2000-2005), http://www.hearte.co.jp/ (2005-2019)
Current statusClosed

Heart-E was primarily a sweet and casual lolita brand.

Concept

Sub-Labels

Strawberry Heart-E

History

Heart-E started out making one-of-a-kind hats which were sold in a store managed by Hyper Hyper in Laforet in 1987. They later expanded into making accessories, lifestyle goods and clothing. Their first piece of clothing was their "Rabbit Coat" in 1988 which saw lasting popularity and was still considered popular in 2005.[1]

Heart-E advertised in cutie magazine in the 90s.

Closure

In July of 2018, they posted a notice on their online shop:

As of July 2018, this site will be closed. The final order date will be July 25th, and July 30th will be the final transfer deadline, and orders that have passed that date will be cancelled.[2]

This was replaced with a farewell notice after July 25th:

As of July 25, orders are no longer accepted. Thank you for your patronage for 30 years.

Locations/Sales Model

Heart-E was sold in select shops including Warapi(ワラピ店) and Jack[3], as well as their own managed shops.

Shop List

All Heart-E locations are currently closed.

Shop Country Address Status Socials
Hyper Hyper Japan Laforet Harajuku 1987-?

Closed

N/A
Warapi(ワラピ店) Japan N/A[3] ~1993

Closed

N/A
Jack Japan N/A[3] ~1993

Closed

N/A
PUTUMAYO Laforet Harajuku Japan 〒150-0001 1-11-6 Jingumae, Shibuya-ku, Tokyo Laforet Harajuku B1.5F[4] >2000-2004

Closed

K Club (K倶楽部) Japan 〒780-0870 2-1-26-1 Honmachi, Kochi City, Kochi Prefecture[4] >2000-2001 Closed
FLASCO Japan 〒604-8046 Shinkyogoku-dori, Nakagyo-ku, Kyoto-shi, Kyoto Takoyakushi Shimoru Higashigawacho 531-2 Diamond Building[4] >2000-?

Closed

Heart-E Harajuku Japan 〒150-0001 6-34-14 Jingumae, Shibuya-ku, Tokyo Kurokawa Building 2F[4] >2000-2003[5]

Closed

Heart-E Osaka Japan 〒542-0074 2-10-1, Sennichimae, Chuo-ku, Osaka-shi, Osaka Catepuri Namba B2F[4] >2000-?

Closed

Heart-E Marui One Shinjuku Japan 3-5-6 Shinjuku, Shinjuku-ku, Tokyo Marui One Shinjuku Store 7F 2003[6]-?

Closed

PUTUMAYO Roadside store Japan 4-7-11 Jingumae, Shibuya-ku, Tokyo Character Lead Gym B1F 2002-2004

Closed

Marui One Shinjuku Store Japan 3-5-6 Shinjuku, Shinjuku-ku, Tokyo Marui One Shinjuku Store 1F 2002-2004

Closed

Honesty & PART2 (正直やPART2) Japan 2-27-1 Hirokoji, Toyohashi City, Aichi Prefecture Central Building 1F 2002-2003

Closed

Heart-E Nagoya Japan 3-4-5 Sakae, Naka-ku, Nagoya-shi, Aichi Sakae NOVA 5F[7] 2004-?

Closed

KERA! SHOP MARIA Sapporo store Japan Sapporo Alta 8F, 2-9-1 Minami 1 West, Chuo-ku, Sapporo[8] 2006-?

Closed

KERA! SHOP MARIA Hiroshima store Japan 2-2-18 Kamiyacho, Naka-ku, Hiroshima City Sunmall 4F[8] 2006-?

Closed

KERA! SHOP HEAVEN Japan 1-11-1 Tenjin, Chuo-ku, Fukuoka Tenjin Bibure B2F[8] 2006-?

Closed

ZERO EMISSION Matsumoto store Japan 1-1-1 Fukashi, Matsumoto City, Nagano Prefecture Midori Matsumoto 1F[8] 2006-?

Closed

Mustangsart & Fason The Netherlands Kwinkelier 3a 3722AP Bilthoven, The Netherlands[8] 2006-?

Closed

ASH-LD５０ Japan 108 Mall Plaza Soka, Chitose-cho, Hamamatsu City, Shizuoka Prefecture, 2nd floor[9] 2007-?

Closed

KERA! SHOP Kobe Sannomiya VIVRE Japan 1-5-26 Sannomiya-cho, Chuo-ku, Kobe Sannomiya VIVRE 6F[9] 2007-?

Closed

Notable Figures

Etsuko Omae (大前えつこ) was the Heart-E founder and held the title "Representative / Designer". Went by "President" (社長).[10]

Characters & Design Motifs

Text here (Mascots, common/original design elements)

Gallery

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    Caption5

Footnotes

  1. ↑ Gothic Lolita & Punk Brand Book. Japan. 2005. p. 132. ISBN 4777801578.
  2. ↑ "Closure Notice". Heart-E.
  3. ↑ 3.0 3.1 3.2 Cutie Magazine October. 1993.
  4. ↑ 4.0 4.1 4.2 4.3 4.4 "Shop List". Heart-E. 2000.
  5. ↑ "Shop List". Heart-E. 2003.
  6. ↑ "Shop List". Heart-E. 2003.
  7. ↑ "Shop List". Heart-E. 2004.
  8. ↑ 8.0 8.1 8.2 8.3 8.4 "Shop List". Heart-E. 2006.
  9. ↑ 9.0 9.1 "Shop List". Heart-E. 2007.
  10. ↑ "Staff". Heart-E. 2001.

External links

Retrieved from "https://wiki.lolibrary.org/index.php?title=Heart-E&oldid=1479"
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