Difference between revisions of "MILK"

From Lolibrary Wiki
(Formatting/ infobox cleanup)
Line 16: Line 16:


==Concept==
==Concept==
Text here <ref>Reference here</ref>   
In 1994, in an interview With Zipper, a spokesperson for MILK described the brand concept as "A girl's dream" (”少女の夢“)<ref name=":0">{{Cite book|title=Zipper: ロリータ"って何?|year=1994}}</ref>. However, Milk's about page currently has this story as the brand concept:<ref>{{Cite web|title=About Milk|url=https://milk-web.net/about/|url-status=live|website=Milk Web}}</ref>   
<blockquote>Brand concept/statement or other designer quote.</blockquote>
<blockquote>It was in the year 1970.
 
High above the city, up in the sky, God was about to drink his cup of milk.
 
Drip drip…　God accidentally tipped over his glass!
 
The milk went pouring down right on top of Harajuku.
 
So, he decided to change the spilled milk
 
into a shop called “MILK”.
 
</blockquote>
 
===Sub-labels===
'''Obscure Desire of Bourgeoisie (O.D.O.B.)'''
 
'''Milk Boy'''
 
'''Vixen Products'''
 
Milk Co., Ltd. registered a trademark for Vixen Products February 1st, 2017.<ref>{{Cite web|title=Trademark number 5976503|url=https://www.j-platpat.inpit.go.jp/c1800/TR/JP-2017-009895/73B3BEBF6CF3BBD6DB36EAA32B2F4A57A2AF38216CE2B9A59A2927B966BD01B4/40/ja|url-status=live}}</ref>
 
==History==
Milk was founded in 1970 in Harajuku by Hitomi Okawa.<ref name=":1" /> On July 12th, 1971, they filed trademarks for the name MILK for a few overarching categories that covered items like shoes/umbrellas/jewelry/bags<ref>{{Cite web|title=Trademark Number 1061465|url=https://www.j-platpat.inpit.go.jp/c1800/TR/JP-1971-073896/2A889B31052D84A3DDB3A048C01889C37C0F6F26A63798514AA4A1B8EC8839F0/40/ja|url-status=live}}</ref><ref>{{Cite web|title=Trademark Number 1157047|url=https://www.j-platpat.inpit.go.jp/c1800/TR/JP-1971-073895/3ADB586E987E001F628728A6DD0EB437D77A7261FD00FC3C1B7F2ABC31B8D08A/40/ja|url-status=live}}</ref>
 
Initially, "MILK", was expensive and unrealistic for everyday wear, so it was mainly used as a stage costume for idols, however, people started wearing Milk as everyday clothing as time went on.<ref>{{Cite book|last=Takemoto|first=Novala|title=Patchwork|year=2010|isbn=978-4167773861|location=Japan|pages=77}}</ref> In October 1994, Zipper interviewed 3 brands considered to be lolita at the time about lolita fashion. The media relations person for Milk said that 'I think what is now called lolita fashion is the fashion that milk has been making for a long time.'<ref name=":0" />
 
Milk is currently owned by Milk Co., Ltd. (有限会社ミルク)


==Locations/Sales Model==
==Locations/Sales Model==
Line 101: Line 129:


==Notable Figures==
==Notable Figures==
'''Hitomi Okawa  (大川ひとみ)''' - Founder/Designer<ref>{{Cite web|title=MILK|url=https://www.fashion-press.net/brands/2113|url-status=live|website=Fashion Press}}</ref>
'''Hitomi Okawa  (大川ひとみ)''' - Founder/Designer<ref name=":1">{{Cite web|title=MILK|url=https://www.fashion-press.net/brands/2113|url-status=live|website=Fashion Press}}</ref>


'''Rei Yanagawa (柳川れい)''' - Designer, started Shirley Temple in1974
'''Rei Yanagawa (柳川れい)''' - Designer, started Shirley Temple in1974

Revision as of 07:35, 16 January 2022

MILK
MilkLogo.jpeg
FoundedApril 1970
CountryJapan
No. of locations4
Websitewebsite
Webshopwebshop
TwitterMILK1970
Blogblog
Instagrammilk__official_
Current statusActive
Lolibrary Link

Introductory text and essential details here (ie. Angelic Pretty (アンジェリックプリティ) is a Japanese sweet lolita brand known for.....)

Concept

In 1994, in an interview With Zipper, a spokesperson for MILK described the brand concept as "A girl's dream" (”少女の夢“)[1]. However, Milk's about page currently has this story as the brand concept:[2]

It was in the year 1970.

High above the city, up in the sky, God was about to drink his cup of milk.

Drip drip…　God accidentally tipped over his glass!

The milk went pouring down right on top of Harajuku.

So, he decided to change the spilled milk

into a shop called “MILK”.

Sub-labels

Obscure Desire of Bourgeoisie (O.D.O.B.)

Milk Boy

Vixen Products

Milk Co., Ltd. registered a trademark for Vixen Products February 1st, 2017.[3]

History

Milk was founded in 1970 in Harajuku by Hitomi Okawa.[4] On July 12th, 1971, they filed trademarks for the name MILK for a few overarching categories that covered items like shoes/umbrellas/jewelry/bags[5][6]

Initially, "MILK", was expensive and unrealistic for everyday wear, so it was mainly used as a stage costume for idols, however, people started wearing Milk as everyday clothing as time went on.[7] In October 1994, Zipper interviewed 3 brands considered to be lolita at the time about lolita fashion. The media relations person for Milk said that 'I think what is now called lolita fashion is the fashion that milk has been making for a long time.'[1]

Milk is currently owned by Milk Co., Ltd. (有限会社ミルク)

Locations/Sales Model

Text here

Shop List

Any intro text if desired [8]

Shop Country Address Status Socials
Harajuku Japan 6-29-3 Jingumae, Shibuya-ku, Tokyo 150-0001 Open MILK1970

milkharajuku

Shinjuku Japan Shinjuku Marui Annex 2F, 3-1-26 Shinjuku, Shinjuku-ku, Tokyo 160-0022 Open MILKshinjuku

milkshinjuku

https://ameblo.jp/milk-shinjuku/

Osaka Japan Tennoji MIO Plaza Building 2F, 10-48 Hidenincho, Tennoji-ku, Osaka 543-0055 Open MILKOSAKAten

https://ameblo.jp/milk-osaka

Sapporo Japan PARCO 3F, 3-3-3 Minami 1 Jonishi, Chuo-ku, Sapporo 060-8502 Open milk_milkboy_s

milk_milkboy_sapporo

http://ameblo.jp/milkmilkboysapporo

MILKBOY Harajuku Japan
  • 6-29-3 Jingumae, Shibuya-ku, Tokyo 150-0001
 Open milkboyharajuku

milkboyharajuku

https://ameblo.jp/mb-staff

LAND by MILKBOY IKEBUKURO Japan 1-50-35 Higashiikebukuro, Toshima-ku, Tokyo 170-0013 Ikebukuro P'Parco 1F Open land_ikebukuro

land_ikebukuro

https://ikebukuro.parco.jp/shop/detail/?cd=010874

LAND by MILKBOY SHIBUYA Japan Shibuya Parco 5F, 15-1 Udagawa-cho, Shibuya-ku, Tokyo 150-0042 Open land_shibuya
LAND by MILKBOY UMEDA Japan Umeda Est 1F, 3-25 Kakuda-cho, Kita-ku, Osaka-shi, Osaka 530-0017 Open land_umedaten

land_umeda

MILK MILKBOY THE OUTLETS HIROSHIMA Japan 4-1-1 Ishiuchihigashi, Saeki-ku, Hiroshima-shi, Hiroshima 731-5162 Open MILKMILKBOYhrsm

milk_milkboy_hiroshima

Notable Figures

Hitomi Okawa (大川ひとみ) - Founder/Designer[4]

Rei Yanagawa (柳川れい) - Designer, started Shirley Temple in1974

Megumi Murano (村野めぐみ) - Designer, started Jane Marple in 1985

Characters & Design Motifs

This section is incomplete, you can help it by adding information about: Mascots, common/original design elements

Gallery

Footnotes

  1. ↑ 1.0 1.1 Zipper: ロリータ"って何?. 1994.
  2. ↑ "About Milk". Milk Web.
  3. ↑ "Trademark number 5976503".
  4. ↑ 4.0 4.1 "MILK". Fashion Press.
  5. ↑ "Trademark Number 1061465".
  6. ↑ "Trademark Number 1157047".
  7. ↑ Takemoto, Novala (2010). Patchwork. Japan. p. 77. ISBN 978-4167773861.
  8. ↑ https://milk-web.net/shoplist/

External links

  • Example link – an external link to example.com
  • [1] – an external link without a label
Retrieved from "https://wiki.lolibrary.org/index.php?title=MILK&oldid=1718"
Powered by MediaWiki