Difference between revisions of "Indie Brand Directory"

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====First of May====
====First of May====
First of May was launched by designer Shion in 2000. The brand concept is:
First of May was launched by designer Shion in 2000.<ref>{{Cite web|title=First of May|url=https://web.archive.org/web/20020123054202/http://www.first-of-may.com:80/|url-status=live}}</ref> The brand concept is:<blockquote>I love "cute". No one dislikes "cute". The moment when you think "cute things" are "lovely", it's the same for a mean person as it is for a kind person because it ’s the same “gentle feeling”. That's why I want to make "cute things". I want to be surrounded by things that I can honestly think are "cute". The name "First of May" was picked to invoke the season when such feelings sprout. It's a "cute" you can empathize with. It makes me happy.<ref>{{Cite web|title=Concept|url=https://web.archive.org/web/20020106140337fw_/http://www.sol.dti.ne.jp/~shion/02_concept.htm|url-status=live|website=First of May}}</ref></blockquote>The brand primarily sells in person at events.
I love "cute". No one dislikes "cute". The moment when you think "cute things" are "lovely", it's the same for a mean person as it is for a kind person because it ’s the same “gentle feeling”. That's why I want to make "cute things". I want to be surrounded by things that I can honestly think are "cute". The name "First of May" was picked to invoke the season when such feelings sprout. It's a "cute" you can empathize with. It makes me happy.
 
The brand primarily sells in person at events.


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|{{Webshop|https://tawaraya-kato.ocnk.net/product-list/97}}, [http://www.first-of-may.com:80/ Former Webshop], [https://minne.com/@shion-0501 Gallery]
|{{Webshop|https://tawaraya-kato.ocnk.net/product-list/97}}[https://web.archive.org/web/20020123054202/http://www.first-of-may.com:80/ Former Webshop], [https://minne.com/@shion-0501 Gallery]
|Japan
|Japan
|2000
|2000
|{{Twitter|https://twitter.com/FomFirst}}
|{{Twitter|FomFirst}}
|[https://lolibrary.org/search?search=First%20of%20May&tags%5B%5D=japanese-indie&tag_matcher=AND&page=1 First of May]
|[https://lolibrary.org/search?search=First%20of%20May&tags%5B%5D=japanese-indie&tag_matcher=AND&page=1 First of May]
|}
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Revision as of 16:05, 8 March 2022

Not every indie brand has enough Lolibrary entries/info to warrant its own page and that's okay! This page will serve as a general indie brand directory for information on smaller indie brands, sorted by region. To keep this as an up-to-date directory, only active brands should be included in the main sections here; an appendix at the bottom will serve as the location for closed/defunct indie brands for archival purposes.

Please refer to the Adding an Indie Brand guidelines section below before editing this page; thank you![1]

Adding an Indie Brand

Notability/Eligibility

Here we'll write more about what we discussed re: when brands go where, what counts as a relevant brand

Formatting

Text and template here on how to keep everything standard, organized (Contributors should be able to copy-paste from here when adding a new one, insert it alphabetically for ease of searching.)

Chinese Indie

See the Chinese Indie Brand Directory for full listings.

Japanese Indie

And Romeo

Specializes in petticoats and solid-colour garments.

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2007 andromeo_official

ANDROMEO1

And Romeo

Chocochip Cookie

Lolita and doll clothing brand that often uses commercial print fabrics. Has been featured in GLB and often sold in KERA shop and Doll Kuni physical locations. Describes their brand as follows: "At CHOCOCHIP COOKIE, we try to make clothes that are exciting to wear, and handcraft works (clothes and accessories) with a small number of people." [2] Often release one-of-a-kind or varying pieces rather than set releases. Designer is referred to as CHOCO.

Webshop Year Launched Socials/Links Lolibrary Results
webshop blog

CHOCOCHIP_3C

Chocochip Cookie

Classical Lolita

Webshop Year Launched Socials/Links Lolibrary Results
webshop Classical Lolita

Etoile et Griotte

Webshop Year Launched Socials/Links Lolibrary Results
webshop [1]

Fairy Wish

Webshop Year Launched Socials/Links Lolibrary Results
webshop [2]

First of May

First of May was launched by designer Shion in 2000.[3] The brand concept is:

I love "cute". No one dislikes "cute". The moment when you think "cute things" are "lovely", it's the same for a mean person as it is for a kind person because it ’s the same “gentle feeling”. That's why I want to make "cute things". I want to be surrounded by things that I can honestly think are "cute". The name "First of May" was picked to invoke the season when such feelings sprout. It's a "cute" you can empathize with. It makes me happy.[4]

The brand primarily sells in person at events.

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop

Former Webshop, Gallery

Japan 2000 FomFirst First of May

FunnyFairy Lolita

Webshop Year Launched Socials/Links Lolibrary Results
webshop [3]

Girls' Aristocracy

Webshop Year Launched Socials/Links Lolibrary Results
webshop [4]

https://lolibrary.org/search?search=Girls%27%20Aristocracy&tags%5B%5D=japanese-indie&tag_matcher=AND&page=1

Gothic Holic

Accessory brand and select shop that describes itself as a "Gothic Lolita mail order store with an owl manager". Has an owl mascot named Nero.

Webshop Year Launched Socials/Links Lolibrary Results
webshop blog Gothic Holic

Kikirara

Webshop Year Launched Socials/Links Lolibrary Results
webshop [5]

La Luice

Webshop Year Launched Socials/Links Lolibrary Results
webshop [6]

Lieblich & Elegant

Webshop Year Launched Socials/Links Lolibrary Results
webshop [7]

Magical Holic

https://twitter.com/magical_holic_J

Marble

Webshop Year Launched Socials/Links Lolibrary Results
webshop [8]

http://www.marble-02.com/

https://twitter.com/00MARBLE00

Mariwest

Webshop Year Launched Socials/Links Lolibrary Results
webshop [9]

Marchenmerry

"Fashion that looks like it's popping out of a toy box, Focusing on clothes and accessories that can be characters in various stories"

Webshop Year Launched Socials/Links Lolibrary Results
webshop marchenmerry

marchenmerry


blog

Marchenmerry

Melody BasKet

Webshop Year Launched Socials/Links Lolibrary Results
webshop [10]

Patchy

Often stocked by Putumayo

Webshop Year Launched Socials/Links Lolibrary Results
webshop [11]

Pina Sweet Collection

Webshop Year Launched Socials/Links Lolibrary Results
webshop pinasweet

blog

Pina Sweet Collection

Queen Bee

Webshop Year Launched Socials/Links Lolibrary Results
webshop [12]

Rosina Blue

Twitter: https://twitter.com/LolitaPlussize

Webshop Year Launched Socials/Links Lolibrary Results
webshop [13]

Royal Princess Alice

Webshop Year Launched Socials/Links Lolibrary Results
webshop [14]

http://royalprincessalice.net/

https://twitter.com/R_P_Alice

Schwarz Schmetterling

Webshop Year Launched Socials/Links Lolibrary Results
webshop [15]

http://schwarz-schmetterling.com/

http://schwarz777.exblog.jp/

Spica

Often stocked by Putumayo

Webshop Year Launched Socials/Links Lolibrary Results
webshop [16]

https://twitter.com/spica_gosurori

http://www.spica-shop.com:80/

uF

Often stocked by Putumayo

Webshop Year Launched Socials/Links Lolibrary Results
webshop [17]

Korean Indie

Baroque

Facebook: Baroque-lolita fashion brand

Webshop Year Launched Socials/Links Lolibrary Results
webshop [18]

Cruel Arcadia

Webshop Year Launched Socials/Links Lolibrary Results
webshop [19]

Dolly Berry

Webshop Year Launched Socials/Links Lolibrary Results
webshop [20]

Mew

Webshop Year Launched Socials/Links Lolibrary Results
webshop [21]

Requiem

Webshop Year Launched Socials/Links Lolibrary Results
webshop [22]

Strawberry on the Shortcake (SOS)

lovely.classic.vintage.kitch.pop... It is a shop that operates according to taste with various feelings.

Facebook: https://www.facebook.com/soslolita

Webshop Year Launched Socials/Links Lolibrary Results
webshop Strawberry on the Shortcake

Russian Indie

KANEKO

Creator-designers are Mikhail and Elizaveta Kaneko. They focus on being a brand that is plus-size friendly and inclusive, as well as using organic fabrics, with fair local production.[5] Also distributes porcelain jewelry from indie brand Reveri.

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2017 kanekoshop.en

kaneko_shop

KANEKO

L'Esprit de la Noblesse

Made and owned by Nicolas and Elizabeth Daiglere. They describe their brand as follows:

"While creating clothes and accessories we are inspired by the aesthetics of past centuries, history and literature, as well as prominent historical figures and events. We believe that clothing is a great way to express yourself and your take on the world, as well as to bring a little bit of beauty in it. At the same time, each collection we release carries a certain idea and sometimes touches on very serious topics: the relationship between life and death, the importance of health, the desire to show strength, topics of struggle and independence."[6]

Webshop Year Launched Socials/Links Lolibrary Results
webshop lespritdelanoblesse L'Esprit de la Noblesse

Lab de Merveilles

Bonnets and headdresses, including custom orders.

Webshop Year Launched Socials/Links Lolibrary Results
webshop labdemerveilles Lab de Merveiles

Miss Danger Shop (Russia)

Creator-designers are Maria Yoshiki and Polina Queen, based out of Moscow. They make Gothic, Lolita and Aristocrat clothes, hats, headdresses, brooches and other accessories, and describe their brand style as "a mix of historical era elegance and grunge vibes in modern gothic&lolita and aristocrat outfits." [7]

Webshop Year Launched Socials/Links Lolibrary Results
webshop

Etsy Shop

missdanger_shop

missdangershop


Facebook

Youtube

TikTok

Miss Danger Shop

Shiroi Tsubasa

Describes their brand as an "Old School Gothic & Lolita Handmade Atelier"

Webshop Year Launched Socials/Links Lolibrary Results
webshop maxim_maximowitch

Tumblr

VK

Shiroi Tsubasa

Starry Frills

Made by creator Sasha (@sasha_chpink), handmade sweet lolita brand.

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2020 starry_frills Starry Frills

Western Indie

A. Gato Designs

Based out of Washington DC and designed by Lina. Garments are sold in 5 internal sizes numbered 0-4, covering US women's dress sizes 2 through 32 (XS-6XL). A. Gato Designs is the clothing label of the larger brand Grace of the Goddess.[8][9]

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop USA 2012 Facebook A. Gato Designs

American Duchess

American Duchess is based out of Reno, Nevada, USA. The founders Chris and Lauren who previously ran a historical costuming blog started the shoe brand with a mission to create historically accurate footwear for costumers.[10]

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop USA 2010 americanduchess

americanduchess


Facebook

American Duchess

Angelic Forest

Plus-size indie brand based out of the Pacific Northwest, USA.

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop USA 2015 angelicforest

Angelic_Forest


Facebook

Angelic Forest

Atelier Sucré

Atelier Sucré is a small independent Lolita fashion brand that is based in Southeastern New England. They describe their brand as follows: "Our two-person workshop creates each item by hand, and we pride ourselves on quality workmanship, strong attention to detail, and the use of locally-sourced material. Our work often evokes a sense of historicism, and we draw a great deal of inspiration from the fashions of bygone eras. Atelier Sucré strives to create items that are unique and beautiful, like each person who wears them."[11]

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop USA ateliersucrefashion

Facebook

Atelier Sucré

Baby Ponytail

Facebook: Baby Ponytail – Lolita fashion

Webshop Year Launched Socials/Links Lolibrary Results
webshop [23]

Bunny House

Facebook: Bunny House

Cloudberry Lady

Facebook: Cloudberry Lady

Please note that the website link provided is a Wayback Machine snippet; while the brand is still active via social media, the original website domain has since been compromised and now leads to a sexually explicit, unsafe website.

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop Finland 2009 cloudberry_lady Cloudberry Lady

Cotton Candy Feet

Facebook: Cotton Candy Feet

Webshop Year Launched Socials/Links Lolibrary Results
webshop [24]

Dandy Puppetrois

Eat Me, Ink Me

Facebook: Eat me Ink me

Created by designer Lauma aka Zeloco, Eat Me Ink Me is inspired by the elegance of the past eras and alternative influences. Reinventing the eternal battle between style and fashion, Eat Me Ink Me tries to invent stylish clothing from fashions long gone. Using the prints and materials both new and vintage, EMIM tries to tell stories through clothes to make each piece magical, ensuring they’re still unique, long-lasting and comfortable.[12]

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop Lithuania 2008 eatmeinkme

Tumblr

Eat Me, Ink Me

Elegy

Facebook: Elegy

Webshop Year Launched Socials/Links Lolibrary Results
webshop [25]

Ergi by Piratessan

Facebook: Ergi by Piratessan

Webshop Year Launched Socials/Links Lolibrary Results
webshop [26]

Fluffi Tori

Facebook: Fluffy Tori

Fluffy Tori is all about Kawaii and Lolita fashion.

Brand owner Joëlle (aka Fluffy Kawaii Jo) from Switzerland and designer Mezzo from Germany work together to create fashion, accessories and stationary that will make you feel happy and kawaii as fluff.

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop Switzerland fluffy_tori Fluffy Tori

Fantastic Grim

Facebook: Fantastic Grim Jewelry

Affordable 'Fable Fashion' Jewelry and Headwear

The name Fantastic Grim is concocted from "an omen laced with fanciful wonder", bringing together the light and dark sides of fairy tales. Fantastic Grim opened in early 2013, offering a variety of affordable charm jewelry and accessories made from mixed media. Originally a shop made exclusively for Lolita fashion (Classic and Gothic), they branched out to become more fashion flexible. Over time they introduced jewelry that fit various substyles such as Mori, Dolly Kei and even Steampunk. Today, Fantastic Grim has an eclectic mix of accessory styles that fall under the self-proclaimed category of "dream and nightmare jewelry".[13]

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop USA 2013 fantastic_grim

Tumblr

Fantastic Grim

Goatspell (USA)

Facebook: Goatspell

Webshop Year Launched Socials/Links Lolibrary Results
webshop [27]

I Do Declare (USA)

Facebook: I Do Declare

Webshop Year Launched Socials/Links Lolibrary Results
webshop [28]

Ikemen Mode (USA)

Facebook: Ikemen Mode

Webshop Year Launched Socials/Links Lolibrary Results
webshop [29]

Lily of the Valley

Facebook: Lily of the Valley

Previously known as SakuraFairy, Lily of the Valley is a nature inspired indie brand primarily making accessories and jewelry.

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop USA lotvdesigns [30]

Little Drawer

Facebook: Little Drawer

Maz’s Boutique (UK)

Facebook: Maz’s Boutique

Webshop Year Launched Socials/Links Lolibrary Results
webshop Maz's Boutique

Milkribbon

Facebook: Milkribbon

We are inspired by folkloric European myths, traditions and a modern Marie Antoinette attitude.

Webshop Year Launched Socials/Links Lolibrary Results
webshop Milkribbon

MintyMix

Facebook: MintyMix

Based out of Louisiana and founded by Kammie Pomeranian. Specializes in mixed colour wigs and vibrant colourful accessories.

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop USA 2008 mintymixshop MintyMix

Mossbadger (USA)

Facebook: mossbadger

Limited edition garments, accessories and textiles that are hand-silkscreened in Chicago and digitally printed by Spoonflower. Our prints are influenced by symbology, folklore, history, and magic. We specialize in silhouettes based on Japanese street fashion, and vintage anglophilia.

Webshop Year Launched Socials/Links Lolibrary Results
webshop mossbadger Mossbadger

Moss Märchen (USA)

Facebook: Moss Märchen

Handmade accessories for dark romantics. Designer Martha describes herself as "embroiderer, jewelry and corsage maker, pinmaker, crone."[14]

Webshop Year Launched Socials/Links Lolibrary Results
webshop mossmarchen [31]

Ophanim (USA)

Gothic & Lolita accessories, jewelry, bonnets & corsages

Facebook: Ophanim

Webshop Year Launched Socials/Links Lolibrary Results
webshop Ophanim

Paradise Rose Shop (USA)

Facebook: Paradise Rose Shop

Resin and cabochon jewelry

Webshop Year Launched Socials/Links Lolibrary Results
webshop paradiseroseshop

pararoseshop


Tumblr

Paradise Rose

Puvithel (USA)

Facebook: Puvithel

Puvithel is a alternative fashion designer who makes and designs original handmade jewelry, accessories, clothing and handbags for J-fashion and alternative styles. Known for their Crystal Heart series and menhera-inspired designs.

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop USA 2015 Puvithel

Puvithel

[32]

R.R. Memorandum (UK)

Rose Red Memorandum, nostalgic lolita fashion clothing and accessories brand.

https://www.facebook.com/r.r.memorandum/

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2020 r.r.memorandum

Youtube

R.R. Memorandum

Revolutionary Revolution

Facebook: Revolutionary Revolution

Available Via the Lolita Collective: https://store.lolitacollective.com/

Rose Trianon

https://www.facebook.com/Rose-Trianon-204534209688675

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop Belgium rosetrianon Rose Trianon

Strawberry Teapot

https://www.facebook.com/strawberryteapotshop

Acrylic alt fashion & kawaii jewelry basics, handmade in Canada by designer Mel Sageblossom.

Webshop Year Launched Socials/Links Lolibrary Results
webshop 2020 strawberryteapotshop Strawberry Teapot

Sweet Mildred

Facebook: Sweet Mildred

Sweet Mildred was formed in 2011 in Philadelphia by designer/creator Millie. Millie is a graduate of Drexel University's Fashion Design Program and has also studied at Maryland Institute College of Art and London College of Fashion.

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop USA 2011 sweetmildred Sweet Mildred

Teaparty Trauma

Facebook: Teaparty Trauma

Teaparty Trauma was founded with the purpose of sewing high quality Lolita fashion. Teaparty Trauma, currently a one woman business, is located in Berlin, Germany. All of the sewing work and pattern making is done with love and great passion by the founder Tanita herself.[15]

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop Germany teapartytrauma Teaparty Trauma

Teja Jamilla

MTO Printed tights and accessories.

Facebook: Teja Jamilla

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop Wales 2010 tejajamilla Teja Jamilla

The Black Ribbon

The Black Ribbon features garments carefully crafted in the USA. We strive to provide classic pieces that could be for anyone no matter what their style. Lolita is our inspiration not our mould.

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop USA 2013 Facebook

theblackribbon

The Black Ribbon

VooDoooDolly

Handcast silver jewelry and small batch metal headdresses for daring and darkly romantic individuals. Designer Mallory McClellan graduated from Columbus College of Art and Design with a BFA in fine arts with a focus in metal sculpture and makes all pieces by hand.[16]

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop USA voodooodolly

Facebook

Tumblr

VooDoooDolly

Yumiyumyum Illustrations

Facebook: Yumiyumyum illustration

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop Australia Yumiyumyum Illustrations

Zombie Unicorn Jewelry

Fairy-kei, menhera and yume-kawaii jewelry pieces.

Facebook: Zombie Unicorn Jewelry

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop Poland zombieunicornjewelry Zombie Unicorn Jewelry

Appendix: Closed/Non-Active Indie Brands (Historical)

ArteryEGL

Webshop Country Year Launched Year Closed Socials/Links Lolibrary Results
webshop 2019 Facebook ArteryEGL

Bluebell

Webshop Country Year Launched Year Closed Socials/Links Lolibrary Results
webshop Japan 2001 blog Bluebell

Chocomint

Webshop Country Year Launched Year Closed Socials/Links Lolibrary Results
webshop Japan Chocomint

Coquette Doll

Classic lolita brand, was sold in lolita select shop "POTOSU" in Nagoya in the early 2000s.

Webshop Country Year Launched Year Closed Socials/Links Lolibrary Results
webshop Japan 2001 Coquette Doll



Märchen Maiden

Webshop Year Launched Socials/Links Lolibrary Results
webshop [33]

Morrigan NYC (USA)

Webshop Year Launched Socials/Links Lolibrary Results
webshop [34]

Ota-Q Apparel

Facebook: Ota-Q Apparel

Webshop Year Launched Socials/Links Lolibrary Results
webshop [35]


Rakuen

Webshop Year Launched Socials/Links Lolibrary Results
webshop [36]

Royal Coffin

Webshop Year Launched Socials/Links Lolibrary Results
webshop blog Royal Coffin

SA Design by Sasa

Facebook: SA Design by Sasa While still active as a store, they have moved away from lolita and now only sell kimonos and cosplay.

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop Canada designer_sasa SA Design

Strawberry Chocolate

Also made stage costumes for musicians and other performers. Designer Kiyoki started the brand after graduating from clothing vocational school, while working as a salesperson. Featured in GLB in 2005. Was active until at least 2016, possibly later.

Webshop Country Year Launched Socials/Links Lolibrary Results
webshop Japan 1998 blog

15chocola

Strawberry Chcoolate

The Bloody Tea Party (USA)

Facebook: The Bloody Tea Party

Webshop Year Launched Socials/Links Lolibrary Results
webshop The Bloody Tea Party

External Links

Footnotes

  1. ref goes here
  2. "Greetings for the first time". CHOCOCHIP COOKIE.
  3. "First of May".
  4. "Concept". First of May.
  5. "ABOUT". Kaneko clothing and accessories shop. Retrieved Mar 5, 2022.
  6. "F.A.Q./About Us". L'Esprit de la Noblesse. Retrieved Mar 5, 2022.
  7. "ABOUT". Miss Danger Shop. Retrieved Mar 5, 2022.
  8. "A Gato Designs Spring Release 2022". Lolita Updates.
  9. Verbal conversation with designer
  10. "About Us". American Duchess.
  11. "About Our Atelier". Atelier Sucré. Retrieved Mar 5, 2022.
  12. "Contact". Eat Me Ink Me. Retrieved Mar 7, 2022.
  13. "About FantasticGrim". Etsy. Retrieved Mar 7, 2022.
  14. "home". Moss Marchen. Retrieved Mar 8, 2022.
  15. "Tea[arty Trauma - About". Facebook. Retrieved Mar 7, 2022.
  16. "about". VooDoooDolly. Retrieved Mar 7, 2022.