Difference between revisions of "Putumayo"

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{{Infobox brand
{{Infobox brand
| name =  
| name = Putumayo
| logo = PutumayoLogo.png
| logo = PutumayoLogo.png
| founded = 1990
| founded = 1990
Line 6: Line 6:
| country_of_origin = Japan
| country_of_origin = Japan
| owner = HYPER HYPER Co., LTD.
| owner = HYPER HYPER Co., LTD.
| url = {{Website|http://www.putumayo-home.com}}  
| url = {{Website|https://reload.kawaiishop.jp/}}(2023-)              
(2001-2014)
{{Website|http://putumayo.co.jp}}(2014-2018)   
{{Website|http://putumayo.co.jp}}
{{Website|http://www.putumayo-home.com}}(2001-2014)
(2014-2018)
| blog = {{Blog|http://ameblo.jp/putumayo-d/}}
| blog = {{Blog|http://ameblo.jp/putumayo-d/}}
| twitter = {{Twitter|_putumayo_}}
| twitter = {{Twitter|_putumayo_}} {{Twitter|ReloadClassical}}
| instagram = {{IG|putumayo_harajuku}}
| instagram = {{IG|putumayo_harajuku}} {{IG|reload_a_classical}}
| current_status = Closed
| current_status = Open
}}
}}


Introductory text and essential details here (ie. Angelic Pretty (アンジェリックプリティ) is a Japanese sweet lolita brand known for.....)
Putumayo (プトマヨ) is a Japanese lolita brand known for their punk-inspired releases and collaborations with popular media.


==Concept==
==Concept==
Text here <ref>Reference here</ref>  
Putumayo describes their brand as follows:  
<blockquote>''PUTUMAYO is a pioneer and epitome of the Harajuku Street Fashion scene. Debuting in 1990 the brand concept of “Cuteness mixed with Poison” has been expanding Harajuku Fashion worldwide for over 25 years! This spirit of fun is the inspiration behind all designs. With a decisive sector of PUTUMAYO sales being international! They use universal designs, icons and motifs to fuse the essence of Harajuku Street Fashion with globally nostalgic emotions.''</blockquote>
<blockquote>''PUTUMAYO is a pioneer and epitome of the Harajuku Street Fashion scene. Debuting in 1990 the brand concept of “Cuteness mixed with Poison” has been expanding Harajuku Fashion worldwide for over 25 years! This spirit of fun is the inspiration behind all designs. With a decisive sector of PUTUMAYO sales being international! They use universal designs, icons and motifs to fuse the essence of Harajuku Street Fashion with globally nostalgic emotions.''</blockquote>


===Sub-Labels (optional)===
===Sub-Labels===
Text here
 
==== Aguglieria (アグリエリア) ====
Putumayo's "older sister" line with items aimed at a slightly older target audience than Putumayo, with a brand concept of "being able to enjoy the fashion you love even after you've become an adult".<ref>{{Cite web|title=Model|url=https://web.archive.org/web/20060502074706/http://www.putumayo-home.com/model.html|url-status=live|archive-date=May 2 2006|access-date=Aug 9 2022|website=Putumayo home}}</ref><ref name=":1">{{Cite web|title=Company Overview|url=http://www.aguglieria.com/company.htm|url-status=live|archive-url=https://web.archive.org/web/20060522175434/http://www.aguglieria.com/company.htm|archive-date=May 22 2006|access-date=Aug 9 2022|website=Aguglieria}}</ref> A standalone shop was opened in Harajuku in November 2005<ref name=":1" /><ref>{{Cite web|title=Store images|url=https://web.archive.org/web/20060406110500/http://www.aguglieria.com/AGUin.htm|url-status=live|archive-url=https://web.archive.org/web/20060406110500/http://www.aguglieria.com/AGUin.htm|archive-date=Apr 6 2006|access-date=Aug 9 2022|website=Aguglieria}}</ref> and a standalone website was also opened.<ref>{{Cite web|title=Item View|url=https://web.archive.org/web/20060415115412/http://aguglieria.com/item.htm|url-status=live|archive-url=https://web.archive.org/web/20060415115412/http://aguglieria.com/item.htm|archive-date=Apr 15 2006|access-date=Aug 9 2022|website=Aguglieria}}</ref> In April 2006 the brand name was changed to ''Putumayo lay Aguglieria''. By March 2007, the Aguglieria web shop was closed and Aguglieria items were being sold alongside Putumayo items on Putumayo's web shop.
==History==
==History==
[[File:Putumayo-laforet-harajuku-1997.jpg|thumb|Putumayo, Laforet Harajuku, Cutie Magazine 1997|275x275px]]  
[[File:Putumayo-laforet-harajuku-1997.jpg|thumb|Putumayo, [[Laforet Harajuku]], [[Cutie (magazine)|Cutie Magazine]] 1997|275x275px]]  
In collaboration with Laforet Harajuku Co., LTD.<ref>{{Cite web|title=Company History|url=https://web.archive.org/web/20010603235600/http://www.gim.co.jp/index2p.html|url-status=live|website=GIM}}</ref>, [[Hyper Hyper Co., LTD]]. (株式会社ハイパーハイパー) was established April, 1987 as a subsidiary of [[Gim Co., LTD]]. (株式会社ジム).<ref name=":0">{{Cite web|title=Company Information|url=https://web.archive.org/web/20150215184546/http://www.putumayo-home.com/company.htm|url-status=live|website=Putumayo}}</ref><ref>{{Cite web|title=Company Profile|url=https://web.archive.org/web/20110309083439/http://www.hyperhyper.jp/company.html|url-status=live|website=Hyper Hyper Co, LTD}}</ref> In 1990, they opened their first Putumayo shop in Laforet Harajuku. The Putumayo online shop followed shortly after, opening in August of 2000.<ref name=":0" />  
In collaboration with Laforet Harajuku Co., LTD.<ref>{{Cite web|title=Company History|url=https://web.archive.org/web/20010603235600/http://www.gim.co.jp/index2p.html|url-status=live|website=GIM}}</ref>, [[Hyper Hyper Co., LTD]]. (株式会社ハイパーハイパー) was established April, 1987 as a subsidiary of [[Gim Co., LTD]]. (株式会社ジム).<ref name=":0">{{Cite web|title=Company Information|url=https://web.archive.org/web/20150215184546/http://www.putumayo-home.com/company.htm|url-status=live|website=Putumayo}}</ref><ref>{{Cite web|title=Company Profile|url=https://web.archive.org/web/20110309083439/http://www.hyperhyper.jp/company.html|url-status=live|website=Hyper Hyper Co, LTD}}</ref> In 1990, they opened their first Putumayo shop as a select shop in [[Laforet Harajuku]].<ref name=":2">{{Cite book|title=Gothic, Lolita & Punk Brand Book|year=2005|location=Japan}}</ref><ref name=":0" /> In 1996, they launched their in-house line of fashion that combined sweetness and poison based on customer requests.<ref name=":2" /> The Putumayo online shop followed shortly after, opening in August of 2000.<ref name=":0" />
[[File:Kera-8-1999-may-Putu.jpg|thumb|Putumayo, 1999. Kera volume 8|356x356px]]
 
In late 2017 Putumayo announced they would close with their final shop ceasing operations at the end of January 2018.<ref name=":3" />  
[[File:Kera-8-1999-may-Putu.jpg|thumb|Putumayo, 1999. [[Kera]] volume 8|356x356px]]


===Closure===
===Closure===
Line 45: Line 48:
''HYPER HYPER CO.,Ltd.''  
''HYPER HYPER CO.,Ltd.''  


''President Tamotsu Yagihara''<ref>{{Cite web|title=Closure Notice|url=https://web.archive.org/web/20190414005027/http://www.putumayo-home.com/|url-status=live|archive-url=https://web.archive.org/web/20190414005027/http://www.putumayo-home.com/|archive-date=4/19/2019|access-date=7/9/2021|website=Putumayo Homepage}}</ref></blockquote>
''President Tamotsu Yagihara''<ref name=":3">{{Cite web|title=Closure Notice|url=http://www.putumayo-home.com/|url-status=dead|archive-url=https://web.archive.org/web/20190414005027/http://www.putumayo-home.com/|archive-date=April 14, 2019|access-date=July 9, 2021|website=Putumayo Homepage}}</ref></blockquote>
 
=== Relaunch ===
In 2023, Putumayo re-launched along side a new lolita specific brand called Reload a Classical.<ref>{{Cite web|title=PUTUMAYO revival|url=https://twitter.com/ReloadClassical/status/1631197795897196544|url-status=live|website=Reload A Classical on Twitter}}</ref> In June 2023, it was announced that the designer, Shunsuke Hasegawa, would be a guest at Anime Matsuri again, and would show in their fashion show.<ref>{{Cite web|title=Welcome Kiki Goto, Fashion Designer at Kikirarashoten and Shunsuke Hasegawa, Fashion Designer at Putumayo to Anime Matsuri 2023.|url=https://twitter.com/AnimeMatsuri/status/1669033714997764120|url-status=live|website=Twitter}}</ref>


==Notable Figures==
==Notable Figures==
Text here (Designers, models, common collaborations etc)
''This section is incomplete, you can help it by adding information about: Designers, models, common collaborations etc''
 
'''[[Shunsuke Hasegawa]]''' - Designer


==Characters & Design Motifs==
==Characters & Design Motifs==
Text here (Mascots, common/original design elements)
''This section is incomplete, you can help it by adding information about: Mascots, common/original design elements''
{| class="wikitable"
|+
!Image
!Character
|-
|[[File:Pandasan.jpg|thumb]]
|'''Panda-san (tenative)'''<ref>{{Cite book|title=Gothic & Lolita Bible Volume 17|year=2005|location=Japan|pages=23}}</ref>


==Shops==
In GLB volume 17 it states that Panda-san's gender, habitat, personality, behavoir and secuality are all a mystery. Panda-san weighs the same as 3 rotten oranges.
A list of shops<ref>{{Cite web|title=Shop List|url=https://web.archive.org/web/20141221131408/http://www.putumayo-home.com/info2.htm|url-status=live|website=Putumayo}}</ref>
|-
|[[File:Putumayosacky.jpg|thumb]]
|'''Sacky'''<ref name=":4">{{Cite web|title=Sacky Parka|url=https://lolibrary.org/items/putumayo-sacky-parka|url-status=live}}</ref>
|-
|[[File:Mp3rabbit.jpg|thumb]]
|'''MP3 Rabbit'''<ref name=":4" />
|}


'''<u>Directly Managed Shops</u>'''
==Locations/Sales Model==
Putumayo sold via their direct webshop as well as a number of directly managed physical stores throughout Japan. <ref>{{Cite web|title=Shop List|url=https://web.archive.org/web/20141221131408/http://www.putumayo-home.com/info2.htm|url-status=live|website=Putumayo}}</ref>


===Shop List===
'''<u>Directly Managed Stores</u>'''
{| class="wikitable"
{| class="wikitable"
!Shop
!Shop
Line 65: Line 89:
!Socials
!Socials
|-
|-
|Laforet Harajuku
|[[Laforet Harajuku]]
|Japan
|Japan
|1-16-1 Jingumae, Shibuya-ku, Tokyo Laforet Harajuku B1.5 floor
|1-16-1 Jingumae, Shibuya-ku, Tokyo Laforet Harajuku B1.5 floor
|Test Status 1
|Closed
|{{Blog|http://ameblo.jp/putumayo-laforet/}}
|{{Blog|http://ameblo.jp/putumayo-laforet/}}
|-
|-
|Store 2
|PUTUMAYO lay AGUGLIERIA
|Country 2
|Japan
|Test Address 2
|3-18-22 Jingumae, Shibuya-ku, Tokyo
|Test Status 2
|Closed
|Test Socials 2
|{{Blog|http://ameblo.jp/putumayoharajukuromen/}}
|-
|Shinjuku
|Japan
|3-1-26 Shinjuku, Shinjuku-ku, Tokyo Marui Annex 6th floor
|Closed
|{{Blog|https://web.archive.org/web/20141221131408/http://ameblo.jp/putumayo-shinjuku/}}
|-
|Nagoya
|Japan
|Sakae NOVA 5th floor, 3-4-5 Sakae, Naka-ku, Nagoya-shi, Aichi
| Closed
| {{Blog|http://ameblo.jp/putumayo-sakae/}}
|-
|Osaka
|Japan
|1-6-23 Nishishinsaibashi, Chuo-ku, Osaka-shi, Osaka
Sabri South Building 1F
|Closed
|{{Blog|http://ameblo.jp/putumayo-oosaka/}}
|-
|-
|Store 3
|Tenjin
|Country 3
|Japan
|Test Address 3
|1-11-11 Tenjin, Chuo-ku, Fukuoka Tenjin Core 4F
|Test Status 3
|Closed
|Test Socials 3
|{{Blog|http://ameblo.jp/putumayotenjin/}}
|}
|}
'''<u>External Distributors</u>'''
'''<u>External Distributors</u>'''
{| class="wikitable"
{| class="wikitable"
!Shop
!Shop
!Country
!Country
!Address
!Address  
!Status
!Status
!Socials
!Socials
|-
|-
|Laforet Harajuku
| Tokyo Rebel
|USA
|
|Closed
|
|-
|KERA Shop
|Japan
|Japan
|1-16-1 Jingumae, Shibuya-ku, Tokyo Laforet Harajuku B1.5 floor
|
|Test Status 1
|
|{{Blog|http://ameblo.jp/putumayo-laforet/}}
|
|-
|-
|Store 2
|i-colle
|Country 2
|
|Test Address 2
|
|Test Status 2
|
|Test Socials 2
|
|-
|-
|Store 3
|
|Country 3
|
|Test Address 3
|
|Test Status 3
|
|Test Socials 3
|
|}
|}
== Tips for Identifying Pieces==
''As always, we recommend searching Lolibrary first both by item number and by any relevant tags/features. If neither of these bring up the item, the following are some tips for researching the mystery item, though you are always welcome to ask for assistance in the [https://discord.gg/s9kGmZpXUh Lolibrary Discord] or the [https://www.facebook.com/groups/324838797719110 What is that dress?] or [https://www.facebook.com/groups/747957563021453 EGL Research Center] Facebook groups as well.''
There are several things to check when trying to identify a Putumayo piece. First, look for an item number. Item numbers should be on the wash tag of most items released in the 2010s. For items released in the 2010s, the first digit of the item number is usually the last digit of the year. At least some items released in 2008 do not have item numbers on the tag.
Older items from around 2005 have item numbers on the tag that start with a two digit letter code. After the 2-digit letter code, there is a numeric code. The first digit of this numeric code typically is the year.
Items from 2005 and later list the company name as [[Hyper Hyper Co., LTD|Hyper Hyper Co]] (phone 03-3423-7630). Early items list the company name as Gim Co., LTD (phone 03-3404-3221). The change over date is unknown. <ref>{{Cite web|title=Raine Dragon's Personal Tag Research|url=https://docs.google.com/spreadsheets/d/1hQIkISsQpxysAZfrMYiFD1lRL-DKDJUr_3F3yTSyjJM/edit#gid=258521680|url-status=live}}</ref>
2014-2018 releases typically were listed on the webshop with their item numbers in the URL, sometimes in image filenames: https://web.archive.org/web/*/http://putumayo.co.jp/*
[https://docs.google.com/spreadsheets/d/1P0lnady7ilDz38X09OZITGZq_AT8SJpz78Ok9qGuEJM/edit?usp=sharing 2001-2008 Putumayo Release Research/Progress by Item Number]
==Gallery==
==Gallery==
Some notable Putumayo releases over the years:
 
<gallery widths="160" heights="130">
<gallery widths="160" heights="130">
File:PM-Black Cat Circus OP.jpeg|[https://lolibrary.org/items/putumayo-black-cat-circus-dress Black Cat Circus OP]
File:PM-Black Cat Circus OP.jpeg|[https://lolibrary.org/items/putumayo-black-cat-circus-dress Black Cat Circus OP]
Line 122: Line 182:


<references />
<references />
==External Links==
[https://www.facebook.com/Putumayo-Harajuku-147669401952260 Official Facebook Page] - Closed
[http://www.rakuten.co.jp/putumayo/ Official Rakuten Shop] - Closed

Latest revision as of 14:57, 19 June 2024

Putumayo
PutumayoLogo.png
Founded1990
DissolvedJanuary 2018
CountryJapan
OwnerHYPER HYPER Co., LTD.
Websitewebsite

(2023-) website (2014-2018) website

(2001-2014)
Twitter_putumayo_ ReloadClassical
Blogblog
Instagramputumayo_harajuku reload_a_classical
Current statusOpen

Putumayo (プトマヨ) is a Japanese lolita brand known for their punk-inspired releases and collaborations with popular media.

Concept

Putumayo describes their brand as follows:

PUTUMAYO is a pioneer and epitome of the Harajuku Street Fashion scene. Debuting in 1990 the brand concept of “Cuteness mixed with Poison” has been expanding Harajuku Fashion worldwide for over 25 years! This spirit of fun is the inspiration behind all designs. With a decisive sector of PUTUMAYO sales being international! They use universal designs, icons and motifs to fuse the essence of Harajuku Street Fashion with globally nostalgic emotions.

Sub-Labels

Aguglieria (アグリエリア)

Putumayo's "older sister" line with items aimed at a slightly older target audience than Putumayo, with a brand concept of "being able to enjoy the fashion you love even after you've become an adult".[1][2] A standalone shop was opened in Harajuku in November 2005[2][3] and a standalone website was also opened.[4] In April 2006 the brand name was changed to Putumayo lay Aguglieria. By March 2007, the Aguglieria web shop was closed and Aguglieria items were being sold alongside Putumayo items on Putumayo's web shop.

History

Putumayo, Laforet Harajuku, Cutie Magazine 1997

In collaboration with Laforet Harajuku Co., LTD.[5], Hyper Hyper Co., LTD. (株式会社ハイパーハイパー) was established April, 1987 as a subsidiary of Gim Co., LTD. (株式会社ジム).[6][7] In 1990, they opened their first Putumayo shop as a select shop in Laforet Harajuku.[8][6] In 1996, they launched their in-house line of fashion that combined sweetness and poison based on customer requests.[8] The Putumayo online shop followed shortly after, opening in August of 2000.[6]

In late 2017 Putumayo announced they would close with their final shop ceasing operations at the end of January 2018.[9]

Putumayo, 1999. Kera volume 8

Closure

Dear Customers

Notice of end of sales of "PUTUMAYO" brand

Thank you very much for always purchasing PUTUMAYO.

PUTUMAYO has been proposing fashion based on its own concept for about 30 years, and we have decided to discontinue the brand in anticipation of market trends this time.

The PUTUMAYO online shop has December 10, 2017,

PUTUMAYO Shinjuku Marui annex store has closed January 28, 2018 and has closed its business.

We greatly value your patronage for a long time and we would like to express our deepest appreciation.

HYPER HYPER CO.,Ltd.

President Tamotsu Yagihara[9]

Relaunch

In 2023, Putumayo re-launched along side a new lolita specific brand called Reload a Classical.[10] In June 2023, it was announced that the designer, Shunsuke Hasegawa, would be a guest at Anime Matsuri again, and would show in their fashion show.[11]

Notable Figures

This section is incomplete, you can help it by adding information about: Designers, models, common collaborations etc

Shunsuke Hasegawa - Designer

Characters & Design Motifs

This section is incomplete, you can help it by adding information about: Mascots, common/original design elements

Image Character
Pandasan.jpg
Panda-san (tenative)[12]

In GLB volume 17 it states that Panda-san's gender, habitat, personality, behavoir and secuality are all a mystery. Panda-san weighs the same as 3 rotten oranges.

Putumayosacky.jpg
Sacky[13]
Mp3rabbit.jpg
MP3 Rabbit[13]

Locations/Sales Model

Putumayo sold via their direct webshop as well as a number of directly managed physical stores throughout Japan. [14]

Shop List

Directly Managed Stores

Shop Country Address Status Socials
Laforet Harajuku Japan 1-16-1 Jingumae, Shibuya-ku, Tokyo Laforet Harajuku B1.5 floor Closed blog
PUTUMAYO lay AGUGLIERIA Japan 3-18-22 Jingumae, Shibuya-ku, Tokyo Closed blog
Shinjuku Japan 3-1-26 Shinjuku, Shinjuku-ku, Tokyo Marui Annex 6th floor Closed blog
Nagoya Japan Sakae NOVA 5th floor, 3-4-5 Sakae, Naka-ku, Nagoya-shi, Aichi Closed blog
Osaka Japan 1-6-23 Nishishinsaibashi, Chuo-ku, Osaka-shi, Osaka

Sabri South Building 1F

Closed blog
Tenjin Japan 1-11-11 Tenjin, Chuo-ku, Fukuoka Tenjin Core 4F Closed blog

External Distributors

Shop Country Address Status Socials
Tokyo Rebel USA Closed
KERA Shop Japan
i-colle

Tips for Identifying Pieces

As always, we recommend searching Lolibrary first both by item number and by any relevant tags/features. If neither of these bring up the item, the following are some tips for researching the mystery item, though you are always welcome to ask for assistance in the Lolibrary Discord or the What is that dress? or EGL Research Center Facebook groups as well.

There are several things to check when trying to identify a Putumayo piece. First, look for an item number. Item numbers should be on the wash tag of most items released in the 2010s. For items released in the 2010s, the first digit of the item number is usually the last digit of the year. At least some items released in 2008 do not have item numbers on the tag.

Older items from around 2005 have item numbers on the tag that start with a two digit letter code. After the 2-digit letter code, there is a numeric code. The first digit of this numeric code typically is the year.

Items from 2005 and later list the company name as Hyper Hyper Co (phone 03-3423-7630). Early items list the company name as Gim Co., LTD (phone 03-3404-3221). The change over date is unknown. [15]

2014-2018 releases typically were listed on the webshop with their item numbers in the URL, sometimes in image filenames: https://web.archive.org/web/*/http://putumayo.co.jp/*

2001-2008 Putumayo Release Research/Progress by Item Number

Gallery

  1. ↑ "Model". Putumayo home. Retrieved Aug 9 2022. Check date values in: |access-date= and |archive-date= (help)
  2. ↑ 2.0 2.1 "Company Overview". Aguglieria. Archived from the original on May 22 2006. Retrieved Aug 9 2022. Check date values in: |access-date= and |archive-date= (help)
  3. ↑ "Store images". Aguglieria. Retrieved Aug 9 2022. Check |archive-url= value (help); Check date values in: |access-date= (help)
  4. ↑ "Item View". Aguglieria. Retrieved Aug 9 2022. Check |archive-url= value (help); Check date values in: |access-date= (help)
  5. ↑ "Company History". GIM.
  6. ↑ 6.0 6.1 6.2 "Company Information". Putumayo.
  7. ↑ "Company Profile". Hyper Hyper Co, LTD.
  8. ↑ 8.0 8.1 Gothic, Lolita & Punk Brand Book. Japan. 2005.
  9. ↑ 9.0 9.1 "Closure Notice". Putumayo Homepage. Archived from the original on April 14, 2019. Retrieved July 9, 2021.
  10. ↑ "PUTUMAYO revival". Reload A Classical on Twitter.
  11. ↑ "Welcome Kiki Goto, Fashion Designer at Kikirarashoten and Shunsuke Hasegawa, Fashion Designer at Putumayo to Anime Matsuri 2023". Twitter.
  12. ↑ Gothic & Lolita Bible Volume 17. Japan. 2005. p. 23.
  13. ↑ 13.0 13.1 "Sacky Parka".
  14. ↑ "Shop List". Putumayo.
  15. ↑ "Raine Dragon's Personal Tag Research".

External Links

Official Facebook Page - Closed

Official Rakuten Shop - Closed

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