Difference between revisions of "Vivayou"
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==History== | ==History== | ||
Vivayou was established in 1977 by [[Sanei International Co., Ltd|Sanei International Co., Ltd. (株式会社サンエー・インターナショナル)]].<ref name=":0" /> In the 1980s, [[Hiromichi Nakano]] became the lead designer.<ref name=":0" /><ref>{{Cite web|title=Hiromichi Nakano|url=https://www.fashion-press.net/brands/2349|url-status=live|website=Fashion Press}}</ref> His work for Vivayou led to him being interviewed by Zipper magazine in 1994 in their article: ''What is "Lolita"''.<ref>{{Cite book|title=Zipper Magazine October Issue: What is "Lolita":|year=1994|location=Japan}}</ref> | Vivayou was established in 1977 by [[Sanei International Co., Ltd|Sanei International Co., Ltd. (株式会社サンエー・インターナショナル)]].<ref name=":0" /> In the 1980s, [[Hiromichi Nakano]] became the lead designer.<ref name=":0" /><ref>{{Cite web|title=Hiromichi Nakano|url=https://www.fashion-press.net/brands/2349|url-status=live|website=Fashion Press}}</ref> His work for Vivayou led to him being interviewed by Zipper magazine in 1994 in their article: ''What is "Lolita"''.<ref>{{Cite book|title=Zipper Magazine October Issue: What is "Lolita":|year=1994|location=Japan}}</ref> | ||
In 1985, Vivayou sold a line of barbie dolls wearing the same clothing that [[Hiromichi Nakano]] had designed for humans that season.<ref>{{Cite web|title=Hiromichi Nakano Barbie (TAKARA 1985)|url=http://www.t3.rim.or.jp/~honey/CUTIEDOLLS/HIROMICHI.html|url-status=live|website=Cutie Dolls}}</ref> | |||
In the 2000s, the brand's target market was university students and office workers, with an age range of approximately 20-28.<ref name=":0" /><ref name=":1" /> | In the 2000s, the brand's target market was university students and office workers, with an age range of approximately 20-28.<ref name=":0" /><ref name=":1" /> | ||
Revision as of 15:04, 24 August 2022
 | |
| Founded | 1977 |
|---|---|
| Dissolved | 2011 |
| Country | Japan |
| VIVAYOU_jp | |
| Current status | Closed |
| Lolibrary Link | |
Vivayou (ビバユー), sometimes written as Viva You was a Japanese brand that was part of the DC Boom.[1]
Concept
In 2003, the brand concept was:[2]
Proposing a fashionable style based on rock, cute, and sexy
History
Vivayou was established in 1977 by Sanei International Co., Ltd. (株式会社サンエー・インターナショナル).[1] In the 1980s, Hiromichi Nakano became the lead designer.[1][3] His work for Vivayou led to him being interviewed by Zipper magazine in 1994 in their article: What is "Lolita".[4]
In 1985, Vivayou sold a line of barbie dolls wearing the same clothing that Hiromichi Nakano had designed for humans that season.[5]
In the 2000s, the brand's target market was university students and office workers, with an age range of approximately 20-28.[1][2]
In the spring of 2012, Vivayou collaborated with Sogo/Seibu's private brand "LIMITED EDITION" and released items under the name "LIMITED EDITION VIVAYOU".[6]
Notable Figures
Hiromichi Nakano - Lead designer starting around the 1980s
Locations/Sales Model
Vivayou was sold in directly managed shops, and online.[2]
Gallery
Hiromichi Nakano for Vivayou, winter '87/'88 collection
Hiromichi Nakano for Vivayou, winter '87/'88 collection
Advertisement, 1997
Footnotes
External links
- Vivayou x Limited Edition Collaboration Site
- Capesmile Blog - Blog for capesmile / vivayou / charlette ronson
