Difference between revisions of "WunderWelt"

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| founded = 2014
| founded = 2014
| country_of_origin = Japan
| country_of_origin = Japan
| owner = TANAQRO Co. Ltd.
| url = www.wunderwelt.jp
| url = www.wunderwelt.jp
| blog = {{Blog|https://libre.wunderwelt.jp/}}
| blog = {{Blog|https://libre.wunderwelt.jp/}}
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WunderWelt is an online Japanese secondhand lolita consignment shop. In 2016, they launched a sister site, WunderWelt Fleur, which operates as a direct brand retailer, notable as the current official retailer for Moi Meme Moitie releases.
WunderWelt (occasionally stylized Wunderwelt) is an online Japanese secondhand lolita consignment shop. In 2016, they launched a sister site, WunderWelt Fleur, which operates as a direct brand retailer, notable as the current official retailer for [[Moi-même-Moitié|Moi-même-Moitie]] releases.


=History=
=History=


How it came to be, peak of usage, notable events/updates.  Add sections and subsections as needed.<blockquote>"Enchanted by Japanese Kawaii Culture and Gothic & Lolita Fashion, our shop manager opened Wunderwelt in October 2014.
WunderWelt launched as an online-only consignment shop by TANAQRO Co. Ltd. in 2014.  While competitor [[Closet Child]] had been operating within Japan since the 1980s, WunderWelt would focus on targeting a more international audience, and would not branch out into brick-and-mortar stores, maintaining a web-based focus.<blockquote>"Enchanted by Japanese Kawaii Culture and Gothic & Lolita Fashion, our shop manager opened Wunderwelt in October 2014.


As it is our wish to introduce Japanese culture to a worldwide audience, we are actively providing service to customers all over the world. Our SNS platforms are not only in Japanese, but also in English and Chinese as well.
As it is our wish to introduce Japanese culture to a worldwide audience, we are actively providing service to customers all over the world. Our SNS platforms are not only in Japanese, but also in English and Chinese as well.


Imagining the happy faces of our customers when they open their packages motivates us to always give our best."<ref>{{Cite web|title=FAQ|url=https://www.wunderwelt.jp/en/pages/faq/|url-status=live|access-date=December 15, 2022|website=WunderWelt}}</ref></blockquote>Similarities/diff to other consignment models such as CC
Imagining the happy faces of our customers when they open their packages motivates us to always give our best."<ref>{{Cite web|title=FAQ|url=https://www.wunderwelt.jp/en/pages/faq/|url-status=live|access-date=December 15, 2022|website=WunderWelt}}</ref></blockquote>In September 2015, WunderWelt briefly hosted a pop-up shop in Shibuya featuring a variety of stock items and a "cash bargain corner" bin where customers could obtain clearance items from as low as 100¥ if they paid in cash rather than online/by card.<ref>{{Cite web|date=September 7, 2015|title=リアル店舗OPEN⭐︎Wunderwelt 9月２２日、２３日期間限定ショップ行います⭐︎|url=https://libre.wunderwelt.jp/6693/|url-status=live|access-date=December 21, 2022|website=WunderWelt Libre}}</ref>


"Wunderwelt fleur is the first choice for buying select items by Gothic & Lolita brands online. Here you will find sought-after items by popular brands such as BABY, THE STARS SHINE BRIGHT, ALICE and the PIRATES, Innocent World and others"
On July 7, 2016 the official blog announced the upcoming launch on the 11th of WunderWelt Fleur, a sister site or subsection that would act as a direct retailer for new releases from a variety of lolita brands. At the time of launch, Fleur would host 6 brands; 4 Japanese and 2 Chinese. ([[Baby, the Stars Shine Bright]], [[Alice and the Pirates]], [[Innocent World]], [[Enchantlic Enchantilly]], [[Chinese Indie Brand Directory: A-L|Écailles de Lune]] and [[Chinese Indie Brand Directory: M-Z|SurfaceSpell]].) As of December 2022 this has increased tenfold, and WunderWelt Fleur now sells items from over 60 brands around the world.<ref>{{Cite web|title=ALL ITEM official (3369 items)|url=https://www.wunderwelt.jp/en/collections/fleur|url-status=live|access-date=December 21, 2022|website=Wunderwelt Fleur}}</ref>


In 2017, Wunderwelt acquired gothic lolita brand Moi Meme Moitie, and has since become their official shopfront/distributor.
Since 2016<ref>{{Cite web|date=November 29, 2016|title=Wunderwelt Online Shop - Gothic & Lolita Clothing|url=https://www.facebook.com/japangothicandlolita/photos/a.1450950631825953/1797367220517624/|url-status=live|access-date=December 21, 2022|website=Facebook}}</ref>, the site has began to offer a limited selection of in-house items as well under their WunderWelt Original line, mainly basic petticoats, bloomers and more recently, cloth masks<ref>{{Cite web|title=Wunderwelt Original official|url=https://www.wunderwelt.jp/en/collections/wunderwelt|url-status=live|access-date=December 21, 2022|website=WunderWelt Fleur}}</ref>.


In September 2021, the site underwent an overhaul and relaunched with a new design, URL structure and rewards system after a short period of downtime.
In 2017, TANAQRO Co. Ltd., the owner-operators of WunderWelt, acquired gothic lolita brand [[Moi-même-Moitié|Moi-même-Moitie]], and has since become their official shopfront/distributor.  The announcement was made via both Moitie<ref>{{Cite web|date=October 10, 2017|title=Moi-même-Moitié 新体制へ|url=http://manamonologue.blog16.fc2.com/blog-entry-601.html|url-status=live|access-date=December 21, 2022|website=Monologue † Garden}}</ref> and WunderWelt's<ref>{{Cite web|date=October 9, 2017|title=Wunderwelt-Fleur|url=https://twitter.com/wunderweltfleur/status/917587108650471424|url-status=live|access-date=December 21, 2022|website=Twitter}}</ref> social channels, and noted that "[b]eing able to reach the whole world by making use of TANAQRO’s global structure will be helpful with facing [[Moi-même-Moitié]]‘s most important future challenge: To expand Japan’s prized Gothic Lolita culture on a worldwide scale<ref>{{Cite web|date=October 16, 2017|title=Mana’s brand “Moi-même-Moitié” transfers business ownership to aid in overseas expansion|url=https://jrocknews.com/2017/10/manas-brand-moi-meme-moitie-transfers-business-ownership-aid-overseas-expansion.html|url-status=live|access-date=December 21, 2022|website=JRockNews}}</ref>.
 
In September 2021, the site underwent an overhaul for technical improvements and relaunched with a new host, design, URL structure and rewards system after a short period of downtime.<ref>{{Cite web|date=August 31, 2021|title=ウェブサイトリニューアルに伴う一部機能停止のお知らせ|url=https://libre.wunderwelt.jp/17938/|url-status=live|access-date=December 21, 2022|website=WunderWelt Libre}}</ref>


==Footnotes==
==Footnotes==

Revision as of 15:21, 21 December 2022

WunderWelt
WunderweltLogo.png
WunderweltScreenshot.jpg
Screenshot of Wunderwelt homepage on Dec. 16, 2022
Available inJapanese, English, Chinese
Founded2014
CountryJapan
OwnerTANAQRO Co. Ltd.
Websitewww.wunderwelt.jp
TwitterWunderwelt2014 wunderweltfleur
Blogblog
Instagramwunderwelt2014
Weibowunderwelt
Current statusActive

WunderWelt (occasionally stylized Wunderwelt) is an online Japanese secondhand lolita consignment shop. In 2016, they launched a sister site, WunderWelt Fleur, which operates as a direct brand retailer, notable as the current official retailer for Moi-même-Moitie releases.

History

WunderWelt launched as an online-only consignment shop by TANAQRO Co. Ltd. in 2014. While competitor Closet Child had been operating within Japan since the 1980s, WunderWelt would focus on targeting a more international audience, and would not branch out into brick-and-mortar stores, maintaining a web-based focus.

"Enchanted by Japanese Kawaii Culture and Gothic & Lolita Fashion, our shop manager opened Wunderwelt in October 2014.

As it is our wish to introduce Japanese culture to a worldwide audience, we are actively providing service to customers all over the world. Our SNS platforms are not only in Japanese, but also in English and Chinese as well.

Imagining the happy faces of our customers when they open their packages motivates us to always give our best."[1]

In September 2015, WunderWelt briefly hosted a pop-up shop in Shibuya featuring a variety of stock items and a "cash bargain corner" bin where customers could obtain clearance items from as low as 100¥ if they paid in cash rather than online/by card.[2]

On July 7, 2016 the official blog announced the upcoming launch on the 11th of WunderWelt Fleur, a sister site or subsection that would act as a direct retailer for new releases from a variety of lolita brands. At the time of launch, Fleur would host 6 brands; 4 Japanese and 2 Chinese. (Baby, the Stars Shine Bright, Alice and the Pirates, Innocent World, Enchantlic Enchantilly, Écailles de Lune and SurfaceSpell.) As of December 2022 this has increased tenfold, and WunderWelt Fleur now sells items from over 60 brands around the world.[3]

Since 2016[4], the site has began to offer a limited selection of in-house items as well under their WunderWelt Original line, mainly basic petticoats, bloomers and more recently, cloth masks[5].

In 2017, TANAQRO Co. Ltd., the owner-operators of WunderWelt, acquired gothic lolita brand Moi-même-Moitie, and has since become their official shopfront/distributor. The announcement was made via both Moitie[6] and WunderWelt's[7] social channels, and noted that "[b]eing able to reach the whole world by making use of TANAQRO’s global structure will be helpful with facing Moi-même-Moitié‘s most important future challenge: To expand Japan’s prized Gothic Lolita culture on a worldwide scale[8].

In September 2021, the site underwent an overhaul for technical improvements and relaunched with a new host, design, URL structure and rewards system after a short period of downtime.[9]

Footnotes

  1. ↑ "FAQ". WunderWelt. Retrieved December 15, 2022.
  2. ↑ "リアル店舗OPEN⭐︎Wunderwelt 9月２２日、２３日期間限定ショップ行います⭐︎". WunderWelt Libre. September 7, 2015. Retrieved December 21, 2022.
  3. ↑ "ALL ITEM official (3369 items)". Wunderwelt Fleur. Retrieved December 21, 2022.
  4. ↑ "Wunderwelt Online Shop - Gothic & Lolita Clothing". Facebook. November 29, 2016. Retrieved December 21, 2022.
  5. ↑ "Wunderwelt Original official". WunderWelt Fleur. Retrieved December 21, 2022.
  6. ↑ "Moi-même-Moitié 新体制へ". Monologue † Garden. October 10, 2017. Retrieved December 21, 2022.
  7. ↑ "Wunderwelt-Fleur". Twitter. October 9, 2017. Retrieved December 21, 2022.
  8. ↑ "Mana's brand "Moi-même-Moitié" transfers business ownership to aid in overseas expansion". JRockNews. October 16, 2017. Retrieved December 21, 2022.
  9. ↑ "ウェブサイトリニューアルに伴う一部機能停止のお知らせ". WunderWelt Libre. August 31, 2021. Retrieved December 21, 2022.

External links

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