Chinese Indie Brand Directory: S-Z
Not every indie brand has enough Lolibrary entries/info to warrant its own page and that's okay! This page will serve as a general indie brand directory for information on smaller indie brands, sorted by region. To keep this as an up-to-date directory, only active brands should be included in the main sections here; an appendix at the bottom will serve as the location for closed/defunct indie brands for archival purposes. Please refer to the Adding an Indie Brand guidelines section below before editing this page; thank you![1]
Adding an Indie Brand
Notability/Eligibility
Indie brands listed here should be primarily lolita focused, and should have at least 1 full Lolibrary entry published on the site.
Formatting
Text and template here on how to keep everything standard, organized (Contributors should be able to copy-paste from here when adding a new one, insert it alphabetically for ease of searching.)
Chinese Indie Brands: S-T
Sakya
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | Sakya |
Shimotsuki Sakuya
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2010 | 3977099521 | 69th Department |
Secret Gallery
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2018 | 7353790022 | Secret Gallery |
Sentaro
Known for blouses and underskirts. May be mobile-only now.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2009 | 5648618521 | Sentaro |
Sheep Puff
Shoes (including multi-coloured and unique tea parties, as well as pastel sneakers), legwear.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2016 | 绵羊泡芙Lolita | Sheep Puff |
Sibyl Heisei
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2016 | Sibyl Heisei |
Sing a Lullaby for You
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 5862744463 |
Sleep Doll
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2014 | Sleep Doll |
Stamp Albums
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 3359843290 | Stamp Albums |
Star Fantasy
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | Star Fantasy |
Starry Night
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | Starry Night |
StarsMao
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | StarsMao |
Statice Lolita
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 5596934742 | Statice |
Strawberry Witch/Ichigou Mikou
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | cmlolita | Strawberry Witch |
Summer Fairy
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | Summer Fairy |
Surface Spell
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2004 | chuchau | Surface Spell |
Susin Design
Known for their qi-lolita and military-inspired pieces.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2013 | 1838764330 | Susin Design |
Suzuya
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 5885721343 | Suzuya |
Sweet Dream Darling
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | Darling甜基制造 | Sweet Dream Darling |
Sweet Dreamer (formerly SweetDreamer) (formerly CiCiWorks)
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2010 | SweetDreamer公式资讯 | 69th Department |
Sweetwood
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2019 | Sweetwood |
The Ann of April
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2012 | 3426193692 | 69th Department |
The Dolls' Daydream
Very sweet early-2010s-AP style prints
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2015 | 69th Department |
The Third Angel
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | Third Angel |
This Time
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 5892886579 | This Time |
ThinkFly
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 5261390936 | 69th Department |
Time Freeze
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | Time Freeze |
Tiny Garden
Known for very inexpensive ($15-30 usd) simple main pieces.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2010 | Tiny Garden |
To Alice
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | bearworkshop | To Alice |
Chinese Indie Brands: U-Z
Unideer
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | Unideer悠尼蒂鹿 | Unideer |
U.Rtto
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2016 | Urtto原创工作室 | U.Rtto |
Valle dei Templi
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | Valle dei Templi |
VCastle
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2011 | 1763299924 | VCastle |
Warsong
May have been referred to as Beautiful Bird or Beautiful Bud at times?
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2014 | mingxi3507 | Warsong |
Westeros Armoire
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 5597131398 | Westeros Armoire |
Whital Alley
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | whitalalley | Whital Alley |
White Moon Lolita
Less active in lolita now
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2006 | baiyuelolita | 69th Department |
Witch's Night Lolita
Shoes
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2015 | 5245082784 | 69th Department |
With PUJI
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | WithPUJI | 69th Department |
Woolly Yurt
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | Woolly Yurt |
World Illusion
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | World Illusion |
Yidhra
Legwear (tights, diamond socks, OTKs)
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2013 | 5131863800 | Yidhra |
Yilia
Make some original print pieces, but mainly known for their versatile blouses in a large range of sizes.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2015 | Yilia |
YingLuoFu / Sakura Love
May share a Taobao storefront with ChunLu, which seems to be a sister/sub-brand.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 7062861749 | YingLuoFu |
Yolanda
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2009 | 2328107553 | Yolanda |
Your Gift
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2014 | 2866067120 | Your Gift |
Your Highness
Old school/maid inspired sweet lolita.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2015 | 5943574064 | Your Highness |
Yotsuba
Also known as Four Leaves Studio
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2011 | yotsuba520 | Yotsuba |
Yuni Fairy
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2016 | YuniFairy芋泥优优-原创设计 | Yuni Fairy |
Yupbro
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 优派瑞 | Yupbro |
Zhijinyuan
Occasionally translated as Brocade Garden
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 3322309562 | Zhijinyuan |
ZJ Story
Classic and gothic main pieces.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2012 | 5650275998 | ZJ Story |
ZUO LanRiChen
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | ZUO%E8%93%9D%E6%97%A5%E8%BE%B0 | ZUO LanRiChen |
Appendix: Closed/Non-Active Indie Brands (Historical)
Secret Garden
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | Secret Garden |
Serene Purity
| Webshop | Year Launched | Year Closed | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | 2014 or later | Serene Purity |
Sweet Loreley
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | Sweet Loreley |
Tiger Talk
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 5936047712 | Tiger Talk |
Unicorn Tears
| Webshop | Year Launched | Year Closed | Socials/Links | Lolibrary Results |
|---|---|---|---|---|
| webshop | 5754856570 | Unicorn Tears |
Versailles Armoire
Also known as L'Armoire de Versailles, currently called Muse Box and only sells scarfs
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | Versailles Armoire |
Welsh Corgi
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | Welsh Corgi |
Footnotes
- ↑ ref goes here
