Betty's Blue
 | |
| Founded | 1985 |
|---|---|
| Country | Japan |
| No. of locations | N/A |
| Founder(s) | Shinji ABE |
| Website | website |
| Webshop | webshop |
| bettysblue_pr | |
| <bettysblue_pr> | |
| Current status | Closed |
| Lolibrary Link | |
Betty's Blue was a teen's brand known for their trendy clothing. They were particularly popular with teens and it was very trendy to re-use their cute strawberry shopping bags to carry lunches or gym clothing to school.[1]
Concept
Betty's Blue had 4 main areas of focus which they named: Punkish, Work, School, and Cute&Sexy. [2] However, the also described their brand concept as "Cute & Lovely".[3]
Sub-Labels
In addition to the main teen girls line "Betty's Blue", They also had a menswear line "Betty's Blue Boy" and a miscellaneous goods line "Betty's Blue Goods".[3] There was also "kuma no EIMY chan", which focused on the brand's mascot, Eimy.[4]
History
Betty's Blue was founded in 1985 by Shinji ABE.[3] The parent company is CAN CO.LTD. [2] The brand was featured in magazines like Kera and Cutie through the 1990s, but the last collection put out by the brand was the A/W '05-'06 collection.
After that they focused on their popular character EMIY, launching "kuma no EIMY chan" and rebranding as BETTY'S BLUE & K.L.C. which is normally shortened to just "KLC".[4] In 2009 the brand formally closed.[1]
In the spring of 2021, Can Co LTD the parent company of Betty's Blue launched a mini-collection of Betty's Blue goods. This included a re-usable bag based on the iconic strawberry shopping bag, and a few tee-shirts. The company explained in the press release that they were looking for things that could brighten people's days during the pandemic and decided that they wanted to bring back the nostalgic brand for people to enjoy while stuck at home.[1]
The collection did well and was followed by a 2021 summer collection which featured more reusable shopping bags from another type of material and teeshirts with some of the brand's characters. [5]
In summer 2021, they teamed up with Jouetie to do a collaborative release with the concept "Mix Girl" which was sold via jouetie's webshop.
Notable Figures
Text here (Designers, models, common collaborations etc)
Characters & Design Motifs
They had two main characters, エイミー (EIMY?) and ベアータ Beata.
Locations/Sales Model
Shop List
There are no longer any physical shops, owever, the revival products are sold in Melan Cleuge, which is owned by the same parent company.
Directly Managed Shops
| Shop | Country | Address | Status | Socials |
|---|---|---|---|---|
External Distributors
| Shop | Country | Address | Status | Socials |
|---|---|---|---|---|
| Melan Cleuge | Japan | 埼玉県さいたま市大宮区吉敷町4丁目263-1 コクーンシティ コクーン２ ２Ｆ | Open | |
| Melan Cleuge | Japan | イオンレイクタウンKAZE
埼玉県越谷市レイクタウン4-2-2 イオンレイクタウンＫＡＺＥ ２Ｆ |
Open | |
| Melan Cleuge | Japan | 神奈川県海老名市扇町13-1 ららぽーと海老名 ２Ｆ | Open | |
| Melan Cleuge | Japan | 名古屋市港区港明２－３－２ ららぽーと名古屋みなとアクルス ２Ｆ | Open | |
| Melan Cleuge | Japan | 廿日市市下平良２丁目２－１ ２Ｆ | Open | |
| Melan Cleuge | Japan | 東京都立川市泉町935-1 1階 | Open | |
| Melan Cleuge | Japan | 大阪府八尾市光町2-60 ２F | Open | |
| Melan Cleuge | Japan | 群馬県高崎市棟高町1400 イオンモール高崎 ２Ｆ | Open |
Gallery
Footnotes
- ↑ 1.0 1.1 1.2 "Heisei's popular apparel brand is a limited reprint "I put in gym clothes"". maga.jp.
- ↑ 2.0 2.1 "About Betty's Blue". Can-JP.
- ↑ 3.0 3.1 3.2 "Betty's Blue Brand Information". Fashocon' tushin.
- ↑ 4.0 4.1 "Betty's Blue Suspension Notice". Betty's Blue.
- ↑ "The second item of "BETTY'S BLUE" revival is now available! The leading role is Kuma's "EIMY-chan"". Crack-in.
External links
- Example link – an external link to example.com
- [1] – an external link without a label
