Chinese Indie Brand Directory: S-Z
Not every indie brand has enough Lolibrary entries/info to warrant its own page and that's okay! This page will serve as a general indie brand directory for information on smaller indie brands, sorted by region. To keep this as an up-to-date directory, only active brands should be included in the main sections here; an appendix at the bottom will serve as the location for closed/defunct indie brands for archival purposes. Please refer to the Adding an Indie Brand guidelines section below before editing this page; thank you![1]
Adding an Indie Brand
Notability/Eligibility
Here we'll write more about what we discussed re: when brands go where, what counts as a relevant brand
Formatting
Text and template here on how to keep everything standard, organized (Contributors should be able to copy-paste from here when adding a new one, insert it alphabetically for ease of searching.)
Chinese Indie Brands: S-T
Shimotsuki Sakuya
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2010 | 3977099521 | 69th Department |
Semi Lolita
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | YEAR | 69th Department |
Sentaro
Known for blouses and underskirts. May be mobile-only now.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2009 | Sentaro |
Sheep Puff
Shoes (including multi-coloured and unique tea parties, as well as pastel sneakers), legwear.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2016 | Sheep Puff |
Sibyl Heisei
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2016 | Sibyl Heisei |
Sleep Doll
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2014 | Sleep Doll |
Slender Dream
Lolita shoes
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2015 | 69th Department |
Sosic Shop
Shoes; lots of colour and size options, very comfy. Some may be design replicas?
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2010 | Sosic Shop |
Sosoamor Lolita
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2018 | 69th Department |
SoulFaith
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2018 | 69th Department |
Southern Cross
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | Southern Cross |
Southern Wood
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2009 | Southern Wood |
St. TearS
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2008 | 2073737105 | 69th Department |
Stier magier ssz
Shoes and bags
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2015 | 69th Department |
Strawberry Witch/Ichigou Mikou
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | cmlolita | Strawberry Witch |
Sugar Teatime
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 69th Department |
Summer Fairy
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | Summer Fairy |
Surface Spell
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2004 | chuchau | Surface Spell |
Susin Design
Known for their qi-lolita and military-inspired pieces.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2013 | Susin Design |
Sweet Dreamer
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2010 | 69th Department |
Sweet Little Miss Xiaofang
Accessories, Jewelry, some hair items
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | YEAR | 69th Department |
Sweets are Sweet
Bloomers, coats, roomwear
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 69th Department |
Sweetwood
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2019 | Sweetwood |
Temple of Time
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2012 | 69th Department |
The Ann of April
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2012 | 69th Department |
The Dolls' Daydream
Very sweet early-2010s-AP style prints
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2015 | 69th Department |
The Girl in the Picture Book
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | YEAR | 2780627357 | 69th Department |
The Girl Wanna See
May be mobile-only now.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2010 | 69th Department |
ThinkFly
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 69th Department |
Tiny Garden
Known for very inexpensive ($15-30 usd) simple main pieces.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2010 | Tiny Garden |
To Alice
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | bearworkshop | To Alice |
Chinese Indie Brands: U-Z
Unideer
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | Unideer |
VCastle
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2011 | 1763299924 | VCastle |
Vancy
Military and pirate-inspired designs.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2014 | Vancy |
Walnut Deer
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2016 | 69th Department |
Wang Yan and summer clothing studio
Petticoats and bloomers
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2009 | 69th Department |
Whale Fall
Bags
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2009 | 69th Department |
Whale Island
Parasols
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2013 | 69th Department |
Wheat House
Legwear & main pieces
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2007 | 69th Department |
White Moon Lolita
Less active in lolita now
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2006 | baiyuelolita | 69th Department |
Witch's Night Lolita
Shoes
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2015 | 69th Department |
With PUJI
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 69th Department |
Wonderland
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2017 | 69th Department |
Xanadu Faerie
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2015 | xflolita | 69th Department |
Xia Wucha
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 69th Department |
Yang Lan
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2013 | 69th Department |
Yidhra
Legwear (tights, diamond socks, OTKs)
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2013 | Yidhra |
Yilia
Make some original print pieces, but mainly known for their versatile blouses in a large range of sizes.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2015 | Yilia |
YingLuoFu / Cherry Love
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 69th Department |
Yingying 2.15pm
Hair/head pieces
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2012 | 3783903233 | 69th Department |
Yogurt Ball/Mcluster
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2017 | Yogurt Ball |
Yolanda
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2009 | 2328107553 | Yolanda |
Yotsuba
Petticoats & underskirts, wa & qi-lolita main pieces.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2011 | yotsuba520 | Yotsuba |
Your Gift
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2014 | Your Gift |
Your Highness
Old school/maid inspired sweet lolita.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2015 | Your Highness |
ZJ Story
Classic and gothic main pieces.
| Webshop | Year Launched | Socials/Links | Lolibrary Results |
|---|---|---|---|
| webshop | 2012 | 5650275998 | ZJ Story |
Appendix: Closed/Non-Active Indie Brands (Historical)
Footnotes
- ↑ ref goes here
