An*Tai*Na

An*Tai*Na

Founded	2006-2008
Country	China
No. of locations	NUMBER
Founder(s)	Xie Chuanqin
Website	website
Webshop	webshop , webshop
Twitter	<username>
Instagram	<username>
Weibo	<username>
Current status	Active
Lolibrary Link

An*Tai*Na is a Chinese shoe factory known for producing made to order, custom sized shoes including copies of many other designer's styles that was established sometime between 2006 and 2008. While the name is sometimes written as Antaina, it's stylized as an*tai*na on their trademark registration information.

Not be confused with Japanese brand An-Ten-Na which predates An*Tai*Na.

Concept

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Brand concept/statement or other designer quote.

Sub-Labels (optional)

This section is incomplete, you can help it by adding information about: sub-labls. Use images for each if possible

History

In 2007 due to her husband's mismanagement Xie Chuanqin was forced to sell a shoe factory she had opened. When she sold that factory, she still had an outstanding order worth 1 million yuan from a Japanese lolita company that had not shipped yet, so she used what money was left over from the sale of the factory to open a small retail shop at her home where she could sell those shoes, but the shoes didn't sell. The shoes weren't popular in China at that time. She met someone who was going to sub-lease the shoe shop from her to open a restaurant, but ultimately their deal fell through. The girl liked the shoes, so Xie Chuanqin gave her a few pairs and the girl suggested that she sell them on Taobao.

According to an interview in Southern People Weekly (南方人物周刊), in 2008, Xie Chuanqin opened her online store. A interview ThePaper however, puts this at 2007. It's unclear what the exact date is. The NanaLolita An*Tai*Na taobao shop says it was opened October 21st 2006, while the Love is Blind An*Tai*Na taobao shop says it was opened May 7th 2008. There was not much competition, and the shoes sold well online to the budding Chinese lolita market. Xie Chuanqin recruited new staff and designed new shoes, specializing in thick soled platforms and high heeled lolita shoes. For the first 10 years, she worked from 7am-2am every day. For the first year, there were only 3 people working in the shop, one doing the uppers, one doing the soles, and Xie Chuanqin doing the sales, management and everything else. After a year, she hired a second person to help her because it was too much for one person.

Notable Figures

Xie Chuanqin - Founder

Locations/Sales Model

The brand operates two different taobao shops. The main shop appears to be the Loveisblind shop, which has information about wholesale, direct ordering and their brand trademark, while nanalolita seems to have more punk designs and appears to be a secondary shop.

Shop List

This section is incomplete, you can help it by adding information about: physical shops. Intro text in this area is optional.

Directly Managed Taobao Shops

Shop	Country	Webshop	Status	Date Opened
Antaina Loveisblind	China	webshop	Active	5/7/2008
Antaina Nanalolita	China	webshop	Active	10/21/2006

Directly Managed Physical Shops

Shop	Country	Address	Status	Socials
Store 1	Country 1	Test Address 1	Test Status 1	Test Socials 1

Tips for Identifying Pieces

As always, we recommend searching Lolibrary first both by item number and by any relevant tags/features. If neither of these bring up the item, the following are some tips for researching the mystery item, though you are always welcome to ask for assistance in the Lolibrary Discord, or the EGL Research Center or What is that dress? Facebook groups as well.

An*Tai*Na shoes typically have an insole that reads An*Tai*Na. Other small details like the size of cutouts, the hardware used, the color of insoles, and the stamping on the bottom of the shoes can be used to differentiate An*Tai*Na replicas from genuine items from other brands.

Gallery

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External links

• Color Chart – Chart for custom colors / materials