| Founded | 1987 |
|---|---|
| Dissolved | 2018 |
| Founder(s) | Etsuko Omae (大前えつこ) |
| Subsidiaries | Strawberry Heart-E |
| Website | http://www.interq.or.jp/pink/hearte/ (2000-2005), http://www.hearte.co.jp/ (2005-2019) |
| Current status | Closed |
Heart-E was primarily a sweet and casual lolita brand.
Concept
Sub-Labels
Strawberry Heart-E
History
Heart-E was started out making one-of-a-kind hats which were sold in a store managed by Hyper Hyper in Laforet in 1987. They later expanded into making accessories, lifestyle goods and clothing. Their first piece of clothing was their "Bunny Coat" which saw lasting popularity and was still considered popular in 2005.[1]
Heart-E advertised in
Closure
In July of 2018, they posted a notice on their online shop:
As of July 2018, this site will be closed. The final order date will be July 25th, and July 30th will be the final transfer deadline, and orders that have passed that date will be cancelled.[2]
This was replaced with a farewell notice after July 25th:
As of July 25, orders are no longer accepted. Thank you for your patronage for 30 years.
Locations/Sales Model
Heart-E was sold in select shops including Warapi(ワラピ店) and Jack[3], as well as their own managed shops.
Shop List
All Heart-E locations are currently closed.
| Shop | Country | Address | Status | Socials |
|---|---|---|---|---|
| Hyper Hyper | Japan | Laforet Harajuku | 1987-?
Closed |
N/A |
| Warapi(ワラピ店) | Japan | N/A[3] | Closed | N/A |
| Jack | Japan | N/A[3] | Closed | N/A |
| PUTUMAYO Laforet Harajuku | Japan | 〒150-0001 1-11-6 Jingumae, Shibuya-ku, Tokyo Laforet Harajuku B1.5F[4] | >2000-?
Closed |
|
| K Club (K倶楽部) | Japan | 〒780-0870 2-1-26-1 Honmachi, Kochi City, Kochi Prefecture[4] | >2000-2001 Closed | |
| FLASCO | Japan | 〒604-8046 Shinkyogoku-dori, Nakagyo-ku, Kyoto-shi, Kyoto Takoyakushi Shimoru Higashigawacho 531-2 Diamond Building[4] | >2000-?
Closed |
|
| Heart-E Harajuku | Japan | 〒150-0001 6-34-14 Jingumae, Shibuya-ku, Tokyo Kurokawa Building 2F[4] | >2000-2003[5]
Closed |
|
| Heart-E Osaka | Japan | 〒542-0074 2-10-1, Sennichimae, Chuo-ku, Osaka-shi, Osaka Catepuri Namba B2F[4] | >2000-?
Closed |
|
| Heart-E Marui One Shinjuku | Japan | 3-5-6 Shinjuku, Shinjuku-ku, Tokyo Marui One Shinjuku Store 7F | ||
| PUTUMAYO Roadside store | Japan | 4-7-11 Jingumae, Shibuya-ku, Tokyo Character Lead Gym B1F | 2002-?
Closed |
|
| ? Marui One Shinjuku Store | Japan | 3-5-6 Shinjuku, Shinjuku-ku, Tokyo Marui One Shinjuku Store 1F | 2002-?
Closed |
|
| Honesty & PART2 (正直やPART2) | Japan | 2-27-1 Hirokoji, Toyohashi City, Aichi Prefecture Central Building 1F | 2002-?
Closed |
Notable Figures
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Characters & Design Motifs
Text here (Mascots, common/original design elements)
Gallery
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Footnotes
- ↑ Gothic Lolita & Punk Brand Book. Japan. 2005. p. 132. ISBN 4777801578.
- ↑ "Closure Notice". Heart-E.
- ↑ 3.0 3.1 3.2 Cutie Magazine October. 1993.
- ↑ 4.0 4.1 4.2 4.3 4.4 "Shop List". Heart-E. 2000.
- ↑ "Shop List". Heart-E. 2003.
