Innocent World

Innocent World
Founded	1998 (approx)
Country	Japan
No. of locations	3
Founder(s)	Yumi Fujiwara
Website	website
Webshop	webshop
Twitter	iw_fujiwara iw_osaka iw_shinjuku
Blog	blog
Instagram	innocentworldofficial
Weibo	7351505389
Lolibrary Link

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Concept

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Sub-Labels (optional)

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History

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On January 6th, 2022, Innocent World announced the closure of their last self-managed shop, the Osaka main store. They wrote that it was 'a store that has been loved by customers all over the world for 23 years since it opened in 1999.". In the closure announcement, they explained that most items have been selling out in reserve leaving little to no stock for the shop. Over the past year, the shop has just been decorated with samples. Because of the COVID pandemic, the number of customers coming into the store also decreased.^[2] The last business day of the shop was January 23rd where they held a "European Vintage Fair", selling "accessories, tableware, teddy bears, stationery, etc." from Europe, mainly France, the United Kingdom, and Germany.^[2]

Their future business plan as of January 6th, 2022 are to continue to sell stock online and via the Nagoya Chou Chou Ange shop, to hold events such as exhibitions and fashion shows, to consider re-releases of items that sold out on reserve, and to try to improve the situation with items selling out on reserve a little. ^[2]

Notable Figures

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Characters & Design Motifs

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Locations/Sales Model

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Shop List

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Shop	Country	Address	Status	Socials
Store 1	Country 1	Test Address 1	Test Status 1	Test Socials 1
Store 2	Country 2	Test Address 2	Test Status 2	Test Socials 2
Store 3	Country 3	Test Address 3	Test Status 3	Test Socials 3