Metamorphose temps de fille

Metamorphose temps de fille
Founded	1993
Country	Japan
No. of locations	4
Founder(s)	Kuniko Kato
Website	website
Webshop	webshop
Twitter	metamorofficial MetamorphoseEng
Blog	blog
Instagram	metamorphosetempsdefille
Weibo	1006065983885270
Current status	Active
Lolibrary Link

Metamorphose Temps de Fille is a Japanese brand known for their design creativity, great English customer service and in recent years, for offering extended sizing.

Concept

Metamorphose describes their brand as:

As the brand name implies the advent of an angel, metamorphosis, transformation and the time of a little girl, "Metamorphose temps de fille" is the main brand that cherishes the girlishness of Lolita fashion and creates the clothes for you; Metamorphose's dresses transform you to be cute, be elegant or be cool.^[1]

Sub-Labels

Crown Label - "CROWN LABEL" is the secondary line consisting of pop and sweet items that make outing more fun for girls who love cute and stylish. This label started from the spring and summer collection 2009. (The product name of CROWN LABEL starts with "CL".)^[1]

History

Metamorphose was founded as "Manefest Ange Metamorphose temps de fille" by Kuniko Kato in 1993 while she was in school at Osaka Mode Gakuen. While in school, "Metamorphose" designs were sold in shops via consignment. ^[2]^[3] The brand officially began operations in Kyoto in 1997 as a joint venture with company director Matsuoka.^[2]^[3] In 1998, the base of operations moved to Minamisenba and the Osaka shop opened. ^[2]^[3] In 1999, the Nagoya and Tokyo locations opened. ^[2]^[3] In 2000, the brand incorporated and became the publicly traded "Metamorphose Temps de fille" (LLC).^[2]^[3] In 2002, the company name was changed to Metamorphose.^[2]^[3]

The brand's official full name was "Manefest Ange Metamorphose temps de fille". While this name doesn't have a true meaning when put together in French, Kato-san said in an interview that she "liked the meaning attached to each individual part": "Manifest ange" means "manifest angel", while "metamorphose" means "change" or "transform" (she found this in a fashion lexicon dictionary, and it resonated with her). "Temps de fille" means "girls era". ^[2]^[3]

In a 2003 interview with the GLB, she stated "Like overthrowing the fixed concepts of Lolita fashion, I want to embrace unpredictability!"^[2]^[3]

This section is incomplete, you can help it by adding information about: history after 2003

Notable Figures

Matsuoka - Founding company director^[2]^[3]

Kuniko Kato - Founder / Designer.^[2]^[3] Left the company in 2009.^[4]

Chinatsu Taira - Started working at Metamorphose in 2002, by 2016 was Lead Designer^[5]^[6]

Natsumi - Designer / Model^[7]

Characters & Design Motifs

This section is incomplete, you can help it by adding information about: Mascots, common/original design elements

Locations/Sales Model

This section is incomplete, you can help it by adding information about: past shops, select shops

Shop List

Metamorphose is available via both directly managed shops, and select shops.^[8]

Shop	Country	Address	Status	Socials
大阪店 / OSAKA	Japan	LON COURT Building 1.5F 1-16-10 Nishishinsaibashi Chuo-ku, Osaka 542-0086	Open (1998^[2] - present)	metamorOSAKA Blog
名古屋店 / NAGOYA	Japan	SAKAE NOVA 2F 3-4-5 Sakae Naka-ku Nagoya, Aichi 460-0008	Open (1999^[2] - present)	metamornagoya
京都店 / KYOTO	Japan	Teramachi HW Building 2F 522-1 Higashigawacho Nakagyo-ku, Kyoto 604-8046	Open	metamorkyoto
ラフォーレ原宿店 / Laforet HARAJUKU	Japan	Laforet HARAJUKU B1.5F 1-11-6 Jingumae Shibuya-ku, Tokyo 150-0001	Open	metamorharajuku Blog