Heart-E

Heart-E

Founded	1987
Dissolved	2018
Founder(s)	Etsuko Omae (大前えつこ)
Subsidiaries	Strawberry Heart-E
Website	http://www.interq.or.jp/pink/hearte/ (2000-2005), http://www.hearte.co.jp/ (2005-2019)
Blog	blog
Current status	Closed
Lolibrary Link

Heart-E was primarily a sweet and casual lolita brand.

History

Heart-E started out making one-of-a-kind hats which were sold in a store managed by Hyper Hyper in Laforet in 1987. They later expanded into making accessories, lifestyle goods and clothing. Their first piece of clothing was their "Rabbit Coat" in 1988 which saw lasting popularity and was still considered popular in 2005.

Heart-E advertised in cutie magazine in the 90s.

Closure

In July of 2018, they posted a notice on their online shop:

As of July 2018, this site will be closed. The final order date will be July 25th, and July 30th will be the final transfer deadline, and orders that have passed that date will be cancelled.

This was replaced with a farewell notice after July 25th:

As of July 25, orders are no longer accepted. Thank you for your patronage for 30 years.

Notable Figures

Etsuko Omae (大前えつこ) was the Heart-E founder and held the title "Representative / Designer". Went by "President" (社長).

Characters & Design Motifs

This section is incomplete, you can help it by adding information about: Mascots, common/original design elements

Locations/Sales Model

Heart-E was sold in select shops including Warapi (ワラピ店) and Jack, as well as their own managed shops.

Shop List

All Heart-E locations are currently closed.

Shop	Country	Address	Status	Socials
Hyper Hyper	Japan	Laforet Harajuku	1987-? Closed	N/A
Warapi (ワラピ店)	Japan	N/A	~1993 Closed	N/A
Jack	Japan	N/A	~1993 Closed	N/A
PUTUMAYO Laforet Harajuku	Japan	〒150-0001 1-11-6 Jingumae, Shibuya-ku, Tokyo Laforet Harajuku B1.5F	>2000-2004 Closed
K Club (K倶楽部)	Japan	〒780-0870 2-1-26-1 Honmachi, Kochi City, Kochi Prefecture	>2000-2001 Closed
FLASCO	Japan	〒604-8046 Shinkyogoku-dori, Nakagyo-ku, Kyoto-shi, Kyoto Takoyakushi Shimoru Higashigawacho 531-2 Diamond Building	>2000-? Closed
Heart-E Harajuku	Japan	〒150-0001 6-34-14 Jingumae, Shibuya-ku, Tokyo Kurokawa Building 2F	>2000-2003 Closed
Heart-E Osaka	Japan	〒542-0074 2-10-1, Sennichimae, Chuo-ku, Osaka-shi, Osaka Catepuri Namba B2F	>2000-? Closed	blog
Heart-E Marui One Shinjuku	Japan	3-5-6 Shinjuku, Shinjuku-ku, Tokyo Marui One Shinjuku Store 7F	2003-? Closed	blog
PUTUMAYO Roadside store	Japan	4-7-11 Jingumae, Shibuya-ku, Tokyo Character Lead Gym B1F	2002-2004 Closed
Marui One Shinjuku Store	Japan	3-5-6 Shinjuku, Shinjuku-ku, Tokyo Marui One Shinjuku Store 1F	2002-2004 Closed
Honesty & PART2 (正直やPART2)	Japan	2-27-1 Hirokoji, Toyohashi City, Aichi Prefecture Central Building 1F	2002-2003 Closed
Heart-E Nagoya	Japan	3-4-5 Sakae, Naka-ku, Nagoya-shi, Aichi Sakae NOVA 5F	2004-? Closed	blog
KERA! SHOP MARIA Sapporo store	Japan	Sapporo Alta 8F, 2-9-1 Minami 1 West, Chuo-ku, Sapporo	2006-? Closed
KERA! SHOP MARIA Hiroshima store	Japan	2-2-18 Kamiyacho, Naka-ku, Hiroshima City Sunmall 4F	2006-? Closed
KERA! SHOP HEAVEN	Japan	1-11-1 Tenjin, Chuo-ku, Fukuoka Tenjin Bibure B2F	2006-? Closed
ZERO EMISSION Matsumoto store	Japan	1-1-1 Fukashi, Matsumoto City, Nagano Prefecture Midori Matsumoto 1F	2006-? Closed
Mustangsart & Fason	The Netherlands	Kwinkelier 3a 3722AP Bilthoven, The Netherlands	2006-? Closed
ASH-LD５０	Japan	108 Mall Plaza Soka, Chitose-cho, Hamamatsu City, Shizuoka Prefecture, 2nd floor	2007-? Closed
KERA! SHOP Kobe Sannomiya VIVRE	Japan	1-5-26 Sannomiya-cho, Chuo-ku, Kobe Sannomiya VIVRE 6F	2007-? Closed
Heart E Kanazawa	Japan	24 Tatemachi, Kanazawa City, Ishikawa Prefecture BELSEL 3F	2008-? Closed	blog

Gallery

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