Not every indie brand has enough Lolibrary entries/info to warrant its own page and that's okay! This page will serve as a general indie brand directory for information on smaller indie brands, sorted by region. To keep this as an up-to-date directory, only active brands should be included in the main sections here; an appendix at the bottom will serve as the location for closed/defunct indie brands for archival purposes. Please refer to the Adding an Indie Brand guidelines section below before editing this page; thank you![1]
Adding an Indie Brand
Notability/Eligibility
Indie brands listed here should be primarily lolita focused, and should have at least 1 full Lolibrary entry published on the site.
Formatting
Text and template here on how to keep everything standard, organized (Contributors should be able to copy-paste from here when adding a new one, insert it alphabetically for ease of searching.)
Chinese Indie Brands: S-T
Shimotsuki Sakuya
Sentaro
Known for blouses and underskirts. May be mobile-only now.
| Webshop
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Year Launched
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Socials/Links
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Lolibrary Results
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| webshop
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2009
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Sentaro
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Sheep Puff
Shoes (including multi-coloured and unique tea parties, as well as pastel sneakers), legwear.
Sibyl Heisei
Sleep Doll
Strawberry Witch/Ichigou Mikou
Summer Fairy
Surface Spell
Susin Design
Known for their qi-lolita and military-inspired pieces.
Sweet Dreamer
Sweetwood
The Ann of April
The Dolls' Daydream
Very sweet early-2010s-AP style prints
ThinkFly
Tiny Garden
Known for very inexpensive ($15-30 usd) simple main pieces.
To Alice
Chinese Indie Brands: U-Z
Unideer
VCastle
White Moon Lolita
Less active in lolita now
Witch's Night Lolita
Shoes
With PUJI
Yidhra
Legwear (tights, diamond socks, OTKs)
| Webshop
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Year Launched
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Socials/Links
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Lolibrary Results
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| webshop
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2013
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Yidhra
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Yilia
Make some original print pieces, but mainly known for their versatile blouses in a large range of sizes.
| Webshop
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Year Launched
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Socials/Links
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Lolibrary Results
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| webshop
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2015
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Yilia
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YingLuoFu / Cherry Love
Yolanda
Your Gift
Your Highness
Old school/maid inspired sweet lolita.
ZJ Story
Classic and gothic main pieces.
Appendix: Closed/Non-Active Indie Brands (Historical)
