Pink House

Pink House

Founded	1973
Country	Japan
No. of locations	44
Founder(s)	Kaneko Isao
Website	website
Webshop	webshop
Twitter	pinkhouse_staff
Blog	blog
Instagram	pinkhouse_press
Weibo	1006067243323531
Current status	Active
Lolibrary Link

Pink House (ピンクハウス) is a Japanese brand established in 1973 which was part of the prairie revival movement in women's fashion in the 1970s and early 1980s.

Concept

The Pink House brand concept is:

人を愛し、生活を愛し、人生を愛するすべての女性に、ピンクハウスは自分らしい時間を約束します。 Love people, love life, for all women who love life, Pink House promises you an experience that fits your unique self.

Sub-Labels

INGEBORG

INGEBORG was established in 1982, with a primary launch in Tokyo around Christmas of that year, and is aimed at adult women in their 30s and 40s. In an interview in An An 357 when the brand launched, Kaneko Isao explained the launch thusly:

"Up until now, I've always put in a few mature things in shows, but when it comes to Pink House, cuteness comes first, and that image tends to escalate more and more. We decided to clearly divide the items for people into separate brands. Pink House is very colorful, so this one has no color, and the focus is on black and white monotones."

Production

Corsages

Corsages are made by hand at Atelier Senka. As of 2022, they had been made there for 40 years. The materials are hand-dyed, and the flower petals are cut and shaped with hot tools, which is a traditional way of making millinery flowers. This leads to variations in color and shape from flower to flower. They also make faux fruit.

History

This section is incomplete, you can help it by adding information about: History 1983-2022

Pink House was officially founded by Kaneko Isao in 1973, however Kaneko Isao has said in interviews that Pink House actually started in 1971 under NICOLE and moved to BIGI group eight years later. Pink House was initially aimed at teens and young women. In 1990 Kaneko Isao Co., Ltd. was established. In January 1994, Kaneko Isao left Pink House Co., Ltd. and became independent.

In 1982 INGEBORG was founded, aimed at adult women.

In volume 110 of Croissant in 1982 in the article "A store where you can buy adult clothes recommended by Hisako Sunohara", stylist Hisako Sunohara describes the Pink House Shibuya Parco store:

Pink House Shibuya Parco, 1982

"[...] she had been looking for clothes for a photo shoot that could be worn by both her 20-something daughter and her mother. At that time, the first thing that came to my mind was this boutique. You can find clothes that look good in your 20s, 30s, 40s, or even grandmas in their 60s. Perhaps because of this, the store is a mix of young and old, but the store manager, Mr. Takahashi, says, 'No, no, there are men, too.' It seems that men also buy sweaters and shoes without hesitation."

"They have few pieces in stock: 2-3 pieces. I don't think you could get 5 of the same thing at a time. I never know if I should visit frequently, or get along with the staff to get the information quickly. It seems that there are people who keep their credit cards on file there."

In March of 1983, in a reader survey of 1,527 readers of An An, the top response for "What kind of clothes do you want this spring" was a Pink House style dress. To which the designer responded "I'm scared that it will sell more than I imagined."

In 2021 as part of their multi-year 50th anniversary celebration, Pink House launched Timeless Pink House, a virtual reality space that acted as a museum displaying the historical archive of the brand, and also a way for the brand to display special 50th anniversary items. They also announced several collaborations including a collaboration with fashion brand little sunny bite by YOPPY, and a custom print shoe collaboration with shoe brand Converse. Bother were available via a special shopping experience in the Timeless Pink House VR world.

As of 2022, the company profile reports capital of 40 million yen.

Isao Kaneko, the owner of the boutique Pink House, and his wife Yuri Tachikawa. Special feature of the story (話の特集) December 1972 issue

Notable Figures

Kaneko Isao - Founder / Designer

Ayumi Ohashi (大橋歩さん) - Illustrator

Ayumi Ohashi worked with Kaneko Isao at Heibon Punch, where Ayumi Ohashi did the covers of the magazines. Ayumi Ohashi went on to do illustration work for Pink House.

Mika Takagi (高木三佳さん) - Stylist

Characters & Design Motifs

This section is incomplete, you can help it by adding information about: Mascots, common/original design elements

Locations/Sales Model

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Shop List

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Directly Managed Shops

Shop	Country	Address	Status	Socials
Store 1	Country 1	Test Address 1	Test Status 1	Test Socials 1
Store 2	Country 2	Test Address 2	Test Status 2	Test Socials 2
Store 3	Country 3	Test Address 3	Test Status 3	Test Socials 3

External Distributors

Shop	Country	Address	Status	Socials
Store 1	Country 1	Test Address 1	Test Status 1	Test Socials 1
Store 2	Country 2	Test Address 2	Test Status 2	Test Socials 2
Store 3	Country 3	Test Address 3	Test Status 3	Test Socials 3

Gallery

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External links

• Timeless Pink House VR – Online VR museum and anniversary event space