Difference between revisions of "MILK"
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==Concept== | ==Concept== | ||
In 1994, in an interview | In 1994, in an interview with [[Zipper]], a spokesperson for MILK described the brand concept as "A girl's dream" (”少女の夢“)<ref name=":0">{{Cite book|title=Zipper: ロリータ"って何?|year=1994}}</ref>. However, Milk's about page currently has this story as the brand concept:<ref>{{Cite web|title=About Milk|url=https://milk-web.net/about/|url-status=live|website=Milk Web}}</ref> | ||
<blockquote>It was in the year 1970. | <blockquote>It was in the year 1970. | ||
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'''Obscure Desire of Bourgeoisie (O.D.O.B.)''' | '''Obscure Desire of Bourgeoisie (O.D.O.B.)''' | ||
O.D.O.B. started in 1984 following Mode trends.<ref name=":2">{{Cite web|title=大川ひとみ MILK/MILK BOY {{!}} それぞれの原宿物語 a long time ago in harajuku Vol.4|url=https://blacksense.jp/blogs/article/harajukustory-4|url-status=live|website=Blacksense}}</ref> The oldest existent trademark in the digital trademark lookup for O.D.O.B. was registered by Milk Co., Ltd. August 1990.<ref>{{Cite web|title=Trademark Number 2505598|url=https://www.j-platpat.inpit.go.jp/c1800/TR/JP-1990-090807/5DEACBC60B6C226F8BE78B533146B3CCD3CFE3639913A12B4708087655280462/40/ja|url-status=live}}</ref> | O.D.O.B. started in 1984 following Mode trends.<ref name=":2">{{Cite web|title=大川ひとみ MILK/MILK BOY {{!}} それぞれの原宿物語 a long time ago in harajuku Vol.4|url=https://blacksense.jp/blogs/article/harajukustory-4|url-status=live|website=Blacksense}}</ref> O.D.O.B. is described as a unisex, bigger sister brand to MILK aimed at being more high fashion.<ref name=":3">{{Cite book|title=MILK Sparkling Girls Change the World|publisher=宝島社|year=2011|isbn=4796684530|location=Japan|pages=12-13}}</ref> When it launched, it was considered avant-garde and there was a lot of buzz about it.<ref name=":3" /> The oldest existent trademark in the digital trademark lookup for O.D.O.B. was registered by Milk Co., Ltd. August 1990.<ref>{{Cite web|title=Trademark Number 2505598|url=https://www.j-platpat.inpit.go.jp/c1800/TR/JP-1990-090807/5DEACBC60B6C226F8BE78B533146B3CCD3CFE3639913A12B4708087655280462/40/ja|url-status=live}}</ref> | ||
'''Milk Boy''' | '''Milk Boy''' | ||
Milk Boy is a line for teenage boys and young men which produces items which are a mix of retro and punk/street inspired. The oldest existent trademark in the digital trademark lookup for Milk Boy was registered by Milk Co., Ltd. August 1990<ref>{{Cite web|title=Trademark Number 2545302|url=https://www.j-platpat.inpit.go.jp/c1800/TR/JP-1990-090805/5883BC52624734498962E99A13CFADD8D20607AF46D417B761214A2A8C5803E9/40/en|url-status=live}}</ref>, however the line started in 1974. MILKBOY was designed to be the exact opposite of the cuteness of "MILK". The famous interior designer Shiro Kuramata did the interior design for the shop, and it was very expensive. Customers included celebrities like John Lennon, David Bowie, and Hideki Saijo.<ref name=":2" /> | Milk Boy is a line for teenage boys and young men which produces items which are a mix of retro and punk/street inspired.<ref name=":2" /> The oldest existent trademark in the digital trademark lookup for Milk Boy was registered by Milk Co., Ltd. August 1990<ref>{{Cite web|title=Trademark Number 2545302|url=https://www.j-platpat.inpit.go.jp/c1800/TR/JP-1990-090805/5883BC52624734498962E99A13CFADD8D20607AF46D417B761214A2A8C5803E9/40/en|url-status=live}}</ref>, however the line started in 1974.<ref name=":3" /> MILKBOY was designed to be the exact opposite of the cuteness of "MILK".<ref name=":2" /> When the brand first launched, the influences were British casual style and bold colors that weren't commonly seen in menswear.<ref name=":3" /> The famous interior designer Shiro Kuramata did the interior design for the shop, and it was very expensive. Customers included celebrities like John Lennon, David Bowie, and Hideki Saijo.<ref name=":2" /> | ||
'''Land by Milk Boy''' | '''Land by Milk Boy''' | ||
Land by Milk Boy is a unisex brand, mainly for T-shirts and miscellaneous goods. It was considered new in early 2021.<ref name=":2" /> | Land by Milk Boy is a unisex brand, mainly for T-shirts and miscellaneous goods. It was considered new in early 2021.<ref name=":2" /> | ||
'''Diss-Play''' | |||
Diss-play was a limited time pop up shop in Laforet in 2000. They mainly sold T-shirts with suggestive artwork.<ref name=":3" /> | |||
'''Dog Unleashed by Milk Boy''' | '''Dog Unleashed by Milk Boy''' | ||
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Milk Co., Ltd. registered a trademark for Vixen Products February 1st, 2017,<ref>{{Cite web|title=Trademark number 5976503|url=https://www.j-platpat.inpit.go.jp/c1800/TR/JP-2017-009895/73B3BEBF6CF3BBD6DB36EAA32B2F4A57A2AF38216CE2B9A59A2927B966BD01B4/40/ja|url-status=live}}</ref> and registered a twitter for the label in March of 2017.<ref>{{Cite web|title=@vixen_products|url=https://twitter.com/vixen_products|url-status=live|website=Twitter}}</ref> The label had a collaboration with Casper in October of 2019, and seemed to do things like popups and a cafe. On Halloween, 2019 they posted to Instagram "vixen cafe: [Notice of long-term closure] We will be closed for a long time from November 1st (Friday) . In addition, we will inform you on each SNS when holding an event etc. Thank you for your cooperation."<ref>{{Cite web|title=Vixen Cafe Closure|url=https://www.instagram.com/p/B4Tf5QkBOQC/|url-status=live}}</ref> They have not yet resumed activity as of January 2022. | Milk Co., Ltd. registered a trademark for Vixen Products February 1st, 2017,<ref>{{Cite web|title=Trademark number 5976503|url=https://www.j-platpat.inpit.go.jp/c1800/TR/JP-2017-009895/73B3BEBF6CF3BBD6DB36EAA32B2F4A57A2AF38216CE2B9A59A2927B966BD01B4/40/ja|url-status=live}}</ref> and registered a twitter for the label in March of 2017.<ref>{{Cite web|title=@vixen_products|url=https://twitter.com/vixen_products|url-status=live|website=Twitter}}</ref> The label had a collaboration with Casper in October of 2019, and seemed to do things like popups and a cafe. On Halloween, 2019 they posted to Instagram "vixen cafe: [Notice of long-term closure] We will be closed for a long time from November 1st (Friday) . In addition, we will inform you on each SNS when holding an event etc. Thank you for your cooperation."<ref>{{Cite web|title=Vixen Cafe Closure|url=https://www.instagram.com/p/B4Tf5QkBOQC/|url-status=live}}</ref> They have not yet resumed activity as of January 2022. | ||
'''Wedding Milk''' | |||
Wedding Milk was a bridal line started in 1974. They sold wedding dresses and bridal accessories.<ref name=":3" /> | |||
==History== | ==History== | ||
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MILK's first store was on the first floor corner of [[Central Apartment|Central Apartment.]] It was a long and narrow shop only about 33 square meters, with a warehouse in the back. The long shape meant that there was a lot of wall space, so the founder would pin up posters and put clothing in between. It was the age of psychedelic and flower children and the posters reflected that. <ref name=":02">{{Cite web|last=HANASAKE Inc. Collaborator|date=2021年5月11日|title=大川ひとみ MILK/MILK BOY {{!}} それぞれの原宿物語 a long time ago in harajuku Vol.4|url=https://blacksense.jp/blogs/article/harajukustory-4|url-status=live|website=Blacksense}}</ref> | MILK's first store was on the first floor corner of [[Central Apartment|Central Apartment.]] It was a long and narrow shop only about 33 square meters, with a warehouse in the back. The long shape meant that there was a lot of wall space, so the founder would pin up posters and put clothing in between. It was the age of psychedelic and flower children and the posters reflected that. <ref name=":02">{{Cite web|last=HANASAKE Inc. Collaborator|date=2021年5月11日|title=大川ひとみ MILK/MILK BOY {{!}} それぞれの原宿物語 a long time ago in harajuku Vol.4|url=https://blacksense.jp/blogs/article/harajukustory-4|url-status=live|website=Blacksense}}</ref> | ||
The first magazine that MILK was published in was [[An An]] (アンアン), it was also published in [[Olive]] a lot in the 80s. Before Popeye, the parent magazine to Olive launched in 1976, the founder made a sweater at MILK featuring the two Popeye Characters the magazine was named after. But back then she didn't know anything about copyright, so she got a complaint from the American publisher. She had watched it on TV as a child and made the sweater because they were familiar characters, but someone from the head office in the US came all the way to Japan and told her she couldn't make her own goods.<ref name=":2" /> | The first magazine that MILK was published in was [[An An]] (アンアン), it was also published in [[Olive]] a lot in the 80s. Before [[Popeye]], the parent magazine to Olive launched in 1976, the founder made a sweater at MILK featuring the two Popeye Characters the magazine was named after. But back then she didn't know anything about copyright, so she got a complaint from the American publisher. She had watched it on TV as a child and made the sweater because they were familiar characters, but someone from the head office in the US came all the way to Japan and told her she couldn't make her own goods.<ref name=":2" /> | ||
Initially, "MILK", was expensive and unrealistic for everyday wear, so it was mainly used as a stage costume for idols, however, people started wearing Milk as everyday clothing as time went on.<ref>{{Cite book|last=Takemoto|first=Novala|title=Patchwork|year=2010|isbn=978-4167773861|location=Japan|pages=77}}</ref> In October 1994, Zipper interviewed 3 brands considered to be lolita at the time about lolita fashion. The media relations person for Milk said that 'I think what is now called lolita fashion is the fashion that milk has been making for a long time.'<ref name=":0" /> | Initially, "MILK", was expensive and unrealistic for everyday wear, so it was mainly used as a stage costume for idols, however, people started wearing Milk as everyday clothing as time went on.<ref>{{Cite book|last=Takemoto|first=Novala|title=Patchwork|year=2010|isbn=978-4167773861|location=Japan|pages=77}}</ref> In October 1994, Zipper interviewed 3 brands considered to be lolita at the time about lolita fashion. The media relations person for Milk said that 'I think what is now called lolita fashion is the fashion that milk has been making for a long time.'<ref name=":0" /> | ||
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{| class="wikitable" | {| class="wikitable" | ||
!Shop | !Shop | ||
!Address | !Address | ||
!Status | !Status | ||
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|- | |- | ||
|Harajuku | |Harajuku | ||
|6-29-3 Jingumae, Shibuya-ku, Tokyo 150-0001 | |6-29-3 Jingumae, Shibuya-ku, Tokyo 150-0001 | ||
|Open | |Open | ||
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|- | |- | ||
|Shinjuku | |Shinjuku | ||
|Shinjuku Marui Annex 2F, 3-1-26 Shinjuku, Shinjuku-ku, Tokyo 160-0022 | |Shinjuku Marui Annex 2F, 3-1-26 Shinjuku, Shinjuku-ku, Tokyo 160-0022 | ||
|Open | |Open | ||
Line 97: | Line 102: | ||
|- | |- | ||
|Osaka | |Osaka | ||
|Tennoji MIO Plaza Building 2F, 10-48 Hidenincho, Tennoji-ku, Osaka 543-0055 | |Tennoji MIO Plaza Building 2F, 10-48 Hidenincho, Tennoji-ku, Osaka 543-0055 | ||
|Open | |Open | ||
|{{Twitter|MILKOSAKAten}} | |{{Twitter|MILKOSAKAten}}{{IG|milkmilkboyosaka}} | ||
{{Blog|https://ameblo.jp/milk-osaka}} | {{Blog|https://ameblo.jp/milk-osaka}} | ||
|- | |- | ||
|Sapporo | |Sapporo | ||
|PARCO 3F, 3-3-3 Minami 1 Jonishi, Chuo-ku, Sapporo 060-8502 | |PARCO 3F, 3-3-3 Minami 1 Jonishi, Chuo-ku, Sapporo 060-8502 | ||
|Open | |Open | ||
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|- | |- | ||
|MILKBOY Harajuku | |MILKBOY Harajuku | ||
| | | | ||
*6-29-3 Jingumae, Shibuya-ku, Tokyo 150-0001 | *6-29-3 Jingumae, Shibuya-ku, Tokyo 150-0001 | ||
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|- | |- | ||
|LAND by MILKBOY IKEBUKURO | |LAND by MILKBOY IKEBUKURO | ||
|1-50-35 Higashiikebukuro, Toshima-ku, Tokyo 170-0013 Ikebukuro P'Parco 1F | |1-50-35 Higashiikebukuro, Toshima-ku, Tokyo 170-0013 Ikebukuro P'Parco 1F | ||
|Open | |Open | ||
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|- | |- | ||
|LAND by MILKBOY SHIBUYA | |LAND by MILKBOY SHIBUYA | ||
|Shibuya Parco 5F, 15-1 Udagawa-cho, Shibuya-ku, Tokyo 150-0042 | |Shibuya Parco 5F, 15-1 Udagawa-cho, Shibuya-ku, Tokyo 150-0042 | ||
|Open | |Open | ||
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|- | |- | ||
|LAND by MILKBOY UMEDA | |LAND by MILKBOY UMEDA | ||
|Umeda Est 1F, 3-25 Kakuda-cho, Kita-ku, Osaka-shi, Osaka 530-0017 | |Umeda Est 1F, 3-25 Kakuda-cho, Kita-ku, Osaka-shi, Osaka 530-0017 | ||
|Open | |Open | ||
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|- | |- | ||
|MILK MILKBOY THE OUTLETS HIROSHIMA | |MILK MILKBOY THE OUTLETS HIROSHIMA | ||
|4-1-1 Ishiuchihigashi, Saeki-ku, Hiroshima-shi, Hiroshima 731-5162 | |4-1-1 Ishiuchihigashi, Saeki-ku, Hiroshima-shi, Hiroshima 731-5162 | ||
|Open | |Open | ||
|{{Twitter|MILKMILKBOYhrsm}} | |{{Twitter|MILKMILKBOYhrsm}} | ||
{{IG|milk_milkboy_hiroshima}} | {{IG|milk_milkboy_hiroshima}} | ||
|- | |||
|Kyoto (inside ETC) | |||
|〒600-8031 EmilyTemplecute 2F | |||
, east side of Shijo Teramachi-dori, Shimogyo-ku, Kyoto -shi | |||
|Closed | |||
|{{Blog|https://web.archive.org/web/20230000000000*/http://blog.kyotomilk.com/}} | |||
{{Website|https://web.archive.org/web/20051218003046/http://kyotomilk.com/}} | |||
|- | |||
|Fukuoka | |||
|〒810-0041 1-1-9 Daimyo, Chuo-ku, Fukuoka City 810-0041 | |||
|Closed | |||
|{{Website|https://web.archive.org/web/20070214124617/fukuokamilk.com/}} | |||
{{Blog|https://web.archive.org/web/20070214124617/http://blog.fukuokamilk.com/}} | |||
|- | |||
|Osaka (inside ETC) | |||
|〒542-0081 4-13-12 Minamisenba, Chuo-ku , | |||
Osaka City Minamisenba OM Building 3F | |||
[Located in the EmilyTemplecute Osaka store] | |||
|Closed | |||
|{{Website|https://web.archive.org/web/20070216204836/http://osakamilk.com/}} | |||
{{Blog|https://web.archive.org/web/20070216153322/http://blog.osakamilk.com/}} | |||
|} | |} | ||
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==Characters & Design Motifs== | ==Characters & Design Motifs== | ||
''This section is incomplete, you can help it by adding information about: Mascots, common/original design elements'' | ''This section is incomplete, you can help it by adding information about: Mascots, common/original design elements'' | ||
==Tips for Identifying Pieces== | |||
''As always, we recommend searching Lolibrary first both by item number and by any relevant tags/features. If neither of these bring up the item, the following are some tips for researching the mystery item, though you are always welcome to ask for assistance in the [https://discord.gg/s9kGmZpXUh Lolibrary Discord] or [https://www.facebook.com/groups/324838797719110 What is that dress?] Facebook group as well.'' | |||
* '''Item numbers are typically listed on items' wash tags.''' If it is not already listed in Lolibrary after searching by both item number and by general tagging/attributes, searching the item number directly on Google may also find you other secondhand listings in the images tab, as Google's OCR now picks up item number text from tag images. | |||
* [https://docs.google.com/spreadsheets/d/1lXIeoh4EukJCH_Tcs09T-rYioZl-lwcS9vhMqSUsS8M/edit#gid=1552875297 Tag & Item Code Guide] - MILK has cycled through a number of different tag designs over the years; as such, the appearance of the tag itself can help us narrow down the release date of an item. The item numbers of releases follow a specific pattern as well that tells us the release year as well as occasionally the item type. | |||
==Gallery== | ==Gallery== | ||
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==External links== | ==External links== | ||
* | *[https://zozo.jp/shop/milk/?dord=21 Official ZOZOTOWN Shop] | ||
*[https://www.instagram.com/milk_zozotown/ MILK ZOZOTOWN Shop Instagram] | |||
*[https://ameblo.jp/milk-5/ MILK Head Office Blog] - Active 2008-2013 | |||
[[Category:Brands]] | [[Category:Brands]] | ||
[[Category:Brands]] | [[Category:Brands]] |
Latest revision as of 21:21, 16 September 2023
![]() | |
Founded | April 1970 |
---|---|
Country | Japan |
No. of locations | 9 |
Website | website |
Webshop | webshop |
MILK1970 | |
Blog | blog |
milk__official_ | |
Current status | Active |
Lolibrary Link |
While Milk has never self-identified as lolita, and instead set out to make clothing that matched the current generation's idea of "girly", Milk's items were frequently selected by early lolita to help construct their coordinates in the lolita style, and therefore, Milk is considered to be one of the earliest lolita brands. While most lolita-specific brands evolved their offerings as the definition of lolita fashion evolved, Milk has stuck with their roots as a "girly" brand.
Today, their work continues to match current trends in "girly" clothing while incorporating romantic and retro elements and has more in common with their own work from 30 years ago than with the mainstream modern lolita look. The founders of both Shirley Temple and Jane Marple worked as designers for Milk before branching off into their own labels.
Concept
In 1994, in an interview with Zipper, a spokesperson for MILK described the brand concept as "A girl's dream" (”少女の夢“)[1]. However, Milk's about page currently has this story as the brand concept:[2]
It was in the year 1970.
High above the city, up in the sky, God was about to drink his cup of milk.
Drip drip… God accidentally tipped over his glass!
The milk went pouring down right on top of Harajuku.
So, he decided to change the spilled milk
into a shop called “MILK”.
Sub-labels
Obscure Desire of Bourgeoisie (O.D.O.B.)
O.D.O.B. started in 1984 following Mode trends.[3] O.D.O.B. is described as a unisex, bigger sister brand to MILK aimed at being more high fashion.[4] When it launched, it was considered avant-garde and there was a lot of buzz about it.[4] The oldest existent trademark in the digital trademark lookup for O.D.O.B. was registered by Milk Co., Ltd. August 1990.[5]
Milk Boy
Milk Boy is a line for teenage boys and young men which produces items which are a mix of retro and punk/street inspired.[3] The oldest existent trademark in the digital trademark lookup for Milk Boy was registered by Milk Co., Ltd. August 1990[6], however the line started in 1974.[4] MILKBOY was designed to be the exact opposite of the cuteness of "MILK".[3] When the brand first launched, the influences were British casual style and bold colors that weren't commonly seen in menswear.[4] The famous interior designer Shiro Kuramata did the interior design for the shop, and it was very expensive. Customers included celebrities like John Lennon, David Bowie, and Hideki Saijo.[3]
Land by Milk Boy
Land by Milk Boy is a unisex brand, mainly for T-shirts and miscellaneous goods. It was considered new in early 2021.[3]
Diss-Play
Diss-play was a limited time pop up shop in Laforet in 2000. They mainly sold T-shirts with suggestive artwork.[4]
Dog Unleashed by Milk Boy
Dog Unleashed by Milk Boy was launched in 2005 as a line of clothing for dogs.[7]
Vixen Products
Milk Co., Ltd. registered a trademark for Vixen Products February 1st, 2017,[8] and registered a twitter for the label in March of 2017.[9] The label had a collaboration with Casper in October of 2019, and seemed to do things like popups and a cafe. On Halloween, 2019 they posted to Instagram "vixen cafe: [Notice of long-term closure] We will be closed for a long time from November 1st (Friday) . In addition, we will inform you on each SNS when holding an event etc. Thank you for your cooperation."[10] They have not yet resumed activity as of January 2022.
Wedding Milk
Wedding Milk was a bridal line started in 1974. They sold wedding dresses and bridal accessories.[4]
History
Milk was founded in 1970 in Harajuku by Hitomi Okawa.[11] On July 12th, 1971, they filed trademarks for the name MILK for a few overarching categories that covered items like shoes/umbrellas/jewelry/bags[12][13]
MILK's first store was on the first floor corner of Central Apartment. It was a long and narrow shop only about 33 square meters, with a warehouse in the back. The long shape meant that there was a lot of wall space, so the founder would pin up posters and put clothing in between. It was the age of psychedelic and flower children and the posters reflected that. [14]
The first magazine that MILK was published in was An An (アンアン), it was also published in Olive a lot in the 80s. Before Popeye, the parent magazine to Olive launched in 1976, the founder made a sweater at MILK featuring the two Popeye Characters the magazine was named after. But back then she didn't know anything about copyright, so she got a complaint from the American publisher. She had watched it on TV as a child and made the sweater because they were familiar characters, but someone from the head office in the US came all the way to Japan and told her she couldn't make her own goods.[3]
Initially, "MILK", was expensive and unrealistic for everyday wear, so it was mainly used as a stage costume for idols, however, people started wearing Milk as everyday clothing as time went on.[15] In October 1994, Zipper interviewed 3 brands considered to be lolita at the time about lolita fashion. The media relations person for Milk said that 'I think what is now called lolita fashion is the fashion that milk has been making for a long time.'[1]
There is a team of about 10 designers including the founder who still does design work as of 2021. The founder also sometimes works as a shop sales staff person as well.[3]
Milk is currently owned by Milk Co., Ltd. (有限会社ミルク)
Locations/Sales Model
MILK sells via their online shop as well as many brick-and-mortar locations.
Shop List
Directly Managed Stores [16]
Shop | Address | Status | Socials |
---|---|---|---|
Harajuku | 6-29-3 Jingumae, Shibuya-ku, Tokyo 150-0001 | Open | MILK1970 |
Shinjuku | Shinjuku Marui Annex 2F, 3-1-26 Shinjuku, Shinjuku-ku, Tokyo 160-0022 | Open | MILKshinjuku |
Osaka | Tennoji MIO Plaza Building 2F, 10-48 Hidenincho, Tennoji-ku, Osaka 543-0055 | Open | MILKOSAKAten |
Sapporo | PARCO 3F, 3-3-3 Minami 1 Jonishi, Chuo-ku, Sapporo 060-8502 | Open | milk_milkboy_s |
MILKBOY Harajuku |
|
Open | milkboyharajuku |
LAND by MILKBOY IKEBUKURO | 1-50-35 Higashiikebukuro, Toshima-ku, Tokyo 170-0013 Ikebukuro P'Parco 1F | Open | land_ikebukuro |
LAND by MILKBOY SHIBUYA | Shibuya Parco 5F, 15-1 Udagawa-cho, Shibuya-ku, Tokyo 150-0042 | Open | land_shibuya |
LAND by MILKBOY UMEDA | Umeda Est 1F, 3-25 Kakuda-cho, Kita-ku, Osaka-shi, Osaka 530-0017 | Open | land_umedaten |
MILK MILKBOY THE OUTLETS HIROSHIMA | 4-1-1 Ishiuchihigashi, Saeki-ku, Hiroshima-shi, Hiroshima 731-5162 | Open | MILKMILKBOYhrsm |
Kyoto (inside ETC) | 〒600-8031 EmilyTemplecute 2F
, east side of Shijo Teramachi-dori, Shimogyo-ku, Kyoto -shi |
Closed | blog |
Fukuoka | 〒810-0041 1-1-9 Daimyo, Chuo-ku, Fukuoka City 810-0041 | Closed | website |
Osaka (inside ETC) | 〒542-0081 4-13-12 Minamisenba, Chuo-ku ,
Osaka City Minamisenba OM Building 3F [Located in the EmilyTemplecute Osaka store] |
Closed | website |
Notable Figures
Hitomi Okawa (大川ひとみ) - Founder/Designer[11]
Rei Yanagawa (柳川れい) - Former (early) Designer, started Shirley Temple in1974[17]
Megumi Murano (村野めぐみ) - Designer, started Jane Marple in 1985
Characters & Design Motifs
This section is incomplete, you can help it by adding information about: Mascots, common/original design elements
Tips for Identifying Pieces
As always, we recommend searching Lolibrary first both by item number and by any relevant tags/features. If neither of these bring up the item, the following are some tips for researching the mystery item, though you are always welcome to ask for assistance in the Lolibrary Discord or What is that dress? Facebook group as well.
- Item numbers are typically listed on items' wash tags. If it is not already listed in Lolibrary after searching by both item number and by general tagging/attributes, searching the item number directly on Google may also find you other secondhand listings in the images tab, as Google's OCR now picks up item number text from tag images.
- Tag & Item Code Guide - MILK has cycled through a number of different tag designs over the years; as such, the appearance of the tag itself can help us narrow down the release date of an item. The item numbers of releases follow a specific pattern as well that tells us the release year as well as occasionally the item type.
Gallery
Footnotes
- ↑ 1.0 1.1 Zipper: ロリータ"って何?. 1994.
- ↑ "About Milk". Milk Web.
- ↑ 3.0 3.1 3.2 3.3 3.4 3.5 3.6 "大川ひとみ MILK/MILK BOY | それぞれの原宿物語 a long time ago in harajuku Vol.4". Blacksense.
- ↑ 4.0 4.1 4.2 4.3 4.4 4.5 MILK Sparkling Girls Change the World. Japan: 宝島社. 2011. pp. 12–13. ISBN 4796684530.
- ↑ "Trademark Number 2505598".
- ↑ "Trademark Number 2545302".
- ↑ "大川 ひとみ(Hitomi Okawa)". 世界のファッションデザイナー (World Fashion Designers).
- ↑ "Trademark number 5976503".
- ↑ "@vixen_products". Twitter.
- ↑ "Vixen Cafe Closure".
- ↑ 11.0 11.1 "MILK". Fashion Press.
- ↑ "Trademark Number 1061465".
- ↑ "Trademark Number 1157047".
- ↑ HANASAKE Inc. Collaborator (2021年5月11日). "大川ひとみ MILK/MILK BOY | それぞれの原宿物語 a long time ago in harajuku Vol.4". Blacksense. Check date values in:
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(help) - ↑ Takemoto, Novala (2010). Patchwork. Japan. p. 77. ISBN 978-4167773861.
- ↑ https://milk-web.net/shoplist/
- ↑ "水玉かドットかの問題". hanabun.press.
External links
- Official ZOZOTOWN Shop
- MILK ZOZOTOWN Shop Instagram
- MILK Head Office Blog - Active 2008-2013