Difference between revisions of "Heart-E"

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Heart-E was primarily a sweet and casual lolita brand.
Heart-E was primarily a sweet and casual lolita brand.
==Concept==
==Concept==
''This section is incomplete, you can help it by adding information about: Brand Concept''
===Sub-Labels===
===Sub-Labels===
''This section is incomplete, you can help it by adding information about: Sub-Label descriptions''


===== Strawberry Heart-E =====
===== Strawberry Heart-E =====


==History==
==History==
Heart-E started out making one-of-a-kind hats which were sold in a store managed by [[Hyper Hyper Co., LTD|Hyper Hyper]] in [[Laforet]] in 1987. They later expanded into making accessories, lifestyle goods and clothing. Their first piece of clothing was their [https://lolibrary.org/items/heart-e-rabbit-coat-1988 "Rabbit Coat" in 1988] which saw lasting popularity and was still considered popular in 2005.<ref>{{Cite book|title=Gothic Lolita & Punk Brand Book|year=2005|isbn=4777801578|location=Japan|pages=132}}</ref>
''This section is incomplete, you can help it by adding information about: History 1989-2018''


Heart-E advertised in cutie magazine in the 90s.
Heart-E started out making one-of-a-kind hats which were sold in a store managed by [[Hyper Hyper Co., LTD|Hyper Hyper]] in [[Laforet Harajuku|Laforet]] in 1987. They later expanded into making accessories, lifestyle goods and clothing. Their first piece of clothing was their [https://lolibrary.org/items/heart-e-rabbit-coat-1988 "Rabbit Coat" in 1988] which saw lasting popularity and was still considered popular in 2005.<ref>{{Cite book|title=[[Gothic, Lolita & Punk Brand Book]]|year=2005|isbn=4777801578|location=Japan|pages=132}}</ref>
 
Heart-E advertised in [[Cutie (magazine)|Cutie magazine]] in the 90s.


=== Closure ===
=== Closure ===
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In July of 2018, they posted a notice on their online shop:<blockquote>''As of July 2018, this site will be closed. The final order date will be July 25th, and July 30th will be the final transfer deadline, and orders that have passed that date will be cancelled.''<ref>{{Cite web|title=Closure Notice|url=https://web.archive.org/web/20180718094251/http://www.hearte.co.jp/|url-status=live|website=Heart-E}}</ref></blockquote>This was replaced with a farewell notice after July 25th:<blockquote>''As of July 25, orders are no longer accepted. Thank you for your patronage for 30 years.''</blockquote>
In July of 2018, they posted a notice on their online shop:<blockquote>''As of July 2018, this site will be closed. The final order date will be July 25th, and July 30th will be the final transfer deadline, and orders that have passed that date will be cancelled.''<ref>{{Cite web|title=Closure Notice|url=https://web.archive.org/web/20180718094251/http://www.hearte.co.jp/|url-status=live|website=Heart-E}}</ref></blockquote>This was replaced with a farewell notice after July 25th:<blockquote>''As of July 25, orders are no longer accepted. Thank you for your patronage for 30 years.''</blockquote>
==Notable Figures==
==Notable Figures==
'''Etsuko Omae (大前えつこ)''' was the Heart-E founder and held the title "Representative / Designer". Went by "President" (社長).<ref>{{Cite web|date=2001|title=Staff|url=https://web.archive.org/web/20010417105032/http://www.interq.or.jp/pink/hearte/staff.html|url-status=live|website=Heart-E}}</ref>  
'''[[Etsuko Omae]] (大前えつこ)''' was the Heart-E founder and held the title "Representative / Designer". Went by "President" (社長).<ref>{{Cite web|date=2001|title=Staff|url=https://web.archive.org/web/20010417105032/http://www.interq.or.jp/pink/hearte/staff.html|url-status=live|website=Heart-E}}</ref>  
==Characters & Design Motifs==
==Characters & Design Motifs==
''This section is incomplete, you can help it by adding information about: Mascots, common/original design elements''
'''Nono-chan (ののちゃん)''' - a fluffy cat mascot character with a large bow on its head.<ref>{{Cite web|title=Heart E On-Line Shopping|url=http://www.hearte.co.jp/store/|url-status=dead|archive-url=https://web.archive.org/web/20070406120821/http://www.hearte.co.jp/store/|archive-date=2007/04/06|access-date=2024/04/23|website=Heart E On-Line Shopping}}</ref>
==Locations/Sales Model==
==Locations/Sales Model==
Heart-E was sold in select shops including Warapi(ワラピ店) and Jack<ref name=":0">{{Cite book|title=Cutie Magazine October|year=1993}}</ref>, as well as their own managed shops.
Heart-E was sold in select shops including [[Warapi]] (ワラピ店) and [[Jack]]<ref name=":0">{{Cite book|title=Cutie Magazine October|year=1993}}</ref>, as well as their own managed shops.
===Shop List===
===Shop List===
All Heart-E locations are currently closed.
All Heart-E locations are currently closed.
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|N/A
|N/A
|-
|-
|Warapi(ワラピ店)  
|Warapi (ワラピ店)  
|Japan
|Japan
|N/A<ref name=":0" />
|N/A<ref name=":0" />
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|N/A
|N/A
|-
|-
|PUTUMAYO Laforet Harajuku
|[[Putumayo|PUTUMAYO]] [[Laforet Harajuku]]
|Japan
|Japan
|〒150-0001 1-11-6 Jingumae, Shibuya-ku, Tokyo Laforet Harajuku B1.5F<ref name=":1">{{Cite web|date=2000|title=Shop List|url=https://web.archive.org/web/20001209051500/http://www.interq.or.jp/pink/hearte/shop.html|url-status=live|website=Heart-E}}</ref>
|〒150-0001 1-11-6 Jingumae, Shibuya-ku, Tokyo Laforet Harajuku B1.5F<ref name=":1">{{Cite web|date=2000|title=Shop List|url=https://web.archive.org/web/20001209051500/http://www.interq.or.jp/pink/hearte/shop.html|url-status=live|website=Heart-E}}</ref>
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|{{Blog|http://yaplog.jp/he_kanazawa/}}
|{{Blog|http://yaplog.jp/he_kanazawa/}}
|}
|}
==Gallery==
<gallery>


File:test1.jpg|Caption1
==Tips for Identifying Pieces==
''As always, we recommend searching Lolibrary first both by item number and by any relevant tags/features. If neither of these bring up the item, the following are some tips for researching the mystery item, though you are always welcome to ask for assistance in the [https://discord.gg/s9kGmZpXUh Lolibrary Discord], or the [https://www.facebook.com/groups/eglresearch EGL Research Center] or [https://www.facebook.com/groups/324838797719110 What is that dress?] Facebook groups as well.''


File:test2.jpg|Caption2
Item numbers are 4, 5 or 6 digits and are believed to be semi-sequential, in that item number 62003 likely came before 62004. However they are not fully sequential. An item number starting with a 6 does not necessarily predate one starting with an 8. The first digit has some type of meaning that either is related to item type, or that results in items being grouped by type (this could indicate a subline grouping, or something to do with manufacturing or materials), however the exact meaning is currently known.
{| class="wikitable"
|+
!First Digit
!Item Type
|-
|1
|Hats, Headbows
|-
|2
|Socks
|-
|3
|Scarf, Mittens, Earmuffs
|-
|4
|JSK, OP, Bags, Coat, Skirt, Petticoat, Cutsew
|-
|5
|Jewelry, Head Bows, Headdress
|-
|6
|JSK, OP, Lucky packs, Blouse, Bolero, Cape, Coat, Skirt, Cutsew
|-
|7
|Shoes
|-
|8
|JSK, OP, Apron, Bags, Blouse, Bolero, Cape, Coat, Skirt, Petticoat, Cutsew
|-
|9
|Bags, Jewelry, Hats
|}


File:test3.jpg|Caption3


File:test4.jpg|Caption4


File:test6.jpg|Caption5


==Gallery==
<gallery>
File:HE-RabbitCoat.jpeg|[https://lolibrary.org/items/heart-e-rabbit-coat-483003 Rabbit Coat]
File:HEMusicCutsew.jpeg|[https://lolibrary.org/items/heart-e-treble-clef-and-ribbon-petit-puff-cutsew Treble Clef and Ribbon Petit Puff Cutsew]
File:HE-TrumpLaceTeaPartyOP.jpeg|[https://lolibrary.org/items/heart-e-trump-lace-tea-party-set Trump Lace Tea Party OP]
File:HE-GinghamEarsRibbonBeret.jpeg|[https://lolibrary.org/items/heart-e-gingham-ears-ribbon-beret Gingham Ears Ribbon Beret]
File:HE-PoodleRibbonGinghamSkirt.jpeg|[https://lolibrary.org/items/heart-e-poodle-ribbon-gingham-skirt Poodle Ribbon Gingham Skirt]
</gallery>
</gallery>
==Footnotes==
==Footnotes==

Latest revision as of 18:05, 20 September 2024

Heart-E
Heart-eLogo.png
Founded1987
Dissolved2018
Founder(s)Etsuko Omae (大前えつこ)
SubsidiariesStrawberry Heart-E
Websitehttp://www.interq.or.jp/pink/hearte/ (2000-2005), http://www.hearte.co.jp/ (2005-2019)
Blogblog
Current statusClosed
Lolibrary Link

Heart-E was primarily a sweet and casual lolita brand.

Concept

This section is incomplete, you can help it by adding information about: Brand Concept

Sub-Labels

This section is incomplete, you can help it by adding information about: Sub-Label descriptions

Strawberry Heart-E

History

This section is incomplete, you can help it by adding information about: History 1989-2018

Heart-E started out making one-of-a-kind hats which were sold in a store managed by Hyper Hyper in Laforet in 1987. They later expanded into making accessories, lifestyle goods and clothing. Their first piece of clothing was their "Rabbit Coat" in 1988 which saw lasting popularity and was still considered popular in 2005.[1]

Heart-E advertised in Cutie magazine in the 90s.

Closure

In July of 2018, they posted a notice on their online shop:

As of July 2018, this site will be closed. The final order date will be July 25th, and July 30th will be the final transfer deadline, and orders that have passed that date will be cancelled.[2]

This was replaced with a farewell notice after July 25th:

As of July 25, orders are no longer accepted. Thank you for your patronage for 30 years.

Notable Figures

Etsuko Omae (大前えつこ) was the Heart-E founder and held the title "Representative / Designer". Went by "President" (社長).[3]

Characters & Design Motifs

Nono-chan (ののちゃん) - a fluffy cat mascot character with a large bow on its head.[4]

Locations/Sales Model

Heart-E was sold in select shops including Warapi (ワラピ店) and Jack[5], as well as their own managed shops.

Shop List

All Heart-E locations are currently closed.

Shop Country Address Status Socials
Hyper Hyper Japan Laforet Harajuku 1987-?

Closed

N/A
Warapi (ワラピ店) Japan N/A[5] ~1993

Closed

N/A
Jack Japan N/A[5] ~1993

Closed

N/A
PUTUMAYO Laforet Harajuku Japan 〒150-0001 1-11-6 Jingumae, Shibuya-ku, Tokyo Laforet Harajuku B1.5F[6] >2000-2004

Closed

K Club (K倶楽部) Japan 〒780-0870 2-1-26-1 Honmachi, Kochi City, Kochi Prefecture[6] >2000-2001 Closed
FLASCO Japan 〒604-8046 Shinkyogoku-dori, Nakagyo-ku, Kyoto-shi, Kyoto Takoyakushi Shimoru Higashigawacho 531-2 Diamond Building[6] >2000-?

Closed

Heart-E Harajuku Japan 〒150-0001 6-34-14 Jingumae, Shibuya-ku, Tokyo Kurokawa Building 2F[6] >2000-2003[7]

Closed

Heart-E Osaka Japan 〒542-0074 2-10-1, Sennichimae, Chuo-ku, Osaka-shi, Osaka Catepuri Namba B2F[6] >2000-?

Closed

blog
Heart-E Marui One Shinjuku Japan 3-5-6 Shinjuku, Shinjuku-ku, Tokyo Marui One Shinjuku Store 7F 2003[8]-?

Closed

blog
PUTUMAYO Roadside store Japan 4-7-11 Jingumae, Shibuya-ku, Tokyo Character Lead Gym B1F 2002-2004

Closed

Marui One Shinjuku Store Japan 3-5-6 Shinjuku, Shinjuku-ku, Tokyo Marui One Shinjuku Store 1F 2002-2004

Closed

Honesty & PART2 (正直やPART2) Japan 2-27-1 Hirokoji, Toyohashi City, Aichi Prefecture Central Building 1F 2002-2003

Closed

Heart-E Nagoya Japan 3-4-5 Sakae, Naka-ku, Nagoya-shi, Aichi Sakae NOVA 5F[9] 2004-?

Closed

blog
KERA! SHOP MARIA Sapporo store Japan Sapporo Alta 8F, 2-9-1 Minami 1 West, Chuo-ku, Sapporo[10] 2006-?

Closed

KERA! SHOP MARIA Hiroshima store Japan 2-2-18 Kamiyacho, Naka-ku, Hiroshima City Sunmall 4F[10] 2006-?

Closed

KERA! SHOP HEAVEN Japan 1-11-1 Tenjin, Chuo-ku, Fukuoka Tenjin Bibure B2F[10] 2006-?

Closed

ZERO EMISSION Matsumoto store Japan 1-1-1 Fukashi, Matsumoto City, Nagano Prefecture Midori Matsumoto 1F[10] 2006-?

Closed

Mustangsart & Fason The Netherlands Kwinkelier 3a 3722AP Bilthoven, The Netherlands[10] 2006-?

Closed

ASH-LD５０ Japan 108 Mall Plaza Soka, Chitose-cho, Hamamatsu City, Shizuoka Prefecture, 2nd floor[11] 2007-?

Closed

KERA! SHOP Kobe Sannomiya VIVRE Japan 1-5-26 Sannomiya-cho, Chuo-ku, Kobe Sannomiya VIVRE 6F[11] 2007-?

Closed

Heart E Kanazawa Japan 24 Tatemachi, Kanazawa City, Ishikawa Prefecture BELSEL 3F 2008-?

Closed

blog

Tips for Identifying Pieces

As always, we recommend searching Lolibrary first both by item number and by any relevant tags/features. If neither of these bring up the item, the following are some tips for researching the mystery item, though you are always welcome to ask for assistance in the Lolibrary Discord, or the EGL Research Center or What is that dress? Facebook groups as well.

Item numbers are 4, 5 or 6 digits and are believed to be semi-sequential, in that item number 62003 likely came before 62004. However they are not fully sequential. An item number starting with a 6 does not necessarily predate one starting with an 8. The first digit has some type of meaning that either is related to item type, or that results in items being grouped by type (this could indicate a subline grouping, or something to do with manufacturing or materials), however the exact meaning is currently known.

First Digit Item Type
1 Hats, Headbows
2 Socks
3 Scarf, Mittens, Earmuffs
4 JSK, OP, Bags, Coat, Skirt, Petticoat, Cutsew
5 Jewelry, Head Bows, Headdress
6 JSK, OP, Lucky packs, Blouse, Bolero, Cape, Coat, Skirt, Cutsew
7 Shoes
8 JSK, OP, Apron, Bags, Blouse, Bolero, Cape, Coat, Skirt, Petticoat, Cutsew
9 Bags, Jewelry, Hats



Gallery

Footnotes

  1. ↑ Gothic, Lolita & Punk Brand Book. Japan. 2005. p. 132. ISBN 4777801578.
  2. ↑ "Closure Notice". Heart-E.
  3. ↑ "Staff". Heart-E. 2001.
  4. ↑ "Heart E On-Line Shopping". Heart E On-Line Shopping. Archived from the original on 2007/04/06. Retrieved 2024/04/23. Check date values in: |access-date= and |archive-date= (help)
  5. ↑ 5.0 5.1 5.2 Cutie Magazine October. 1993.
  6. ↑ 6.0 6.1 6.2 6.3 6.4 "Shop List". Heart-E. 2000.
  7. ↑ "Shop List". Heart-E. 2003.
  8. ↑ "Shop List". Heart-E. 2003.
  9. ↑ "Shop List". Heart-E. 2004.
  10. ↑ 10.0 10.1 10.2 10.3 10.4 "Shop List". Heart-E. 2006.
  11. ↑ 11.0 11.1 "Shop List". Heart-E. 2007.

External links

Retrieved from "https://wiki.lolibrary.org/index.php?title=Heart-E&oldid=3317"
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