Vert Dense

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Vert Dense
Lg vertdense.gif
Founded1988
Dissolved2014
CountryJapan
Current statusClosed
Lolibrary Link

Vert Dense was a Japanese brand that is featured in 1980s and 1990s issues of magazines like So-En.

Concept

The brand concept in 2003 was stated as:[1]

With the theme of "intelligent pretty", we have a variety of colors, and suggest that it's fun to make a total coordination including bags and miscellaneous goods.

By the 2010s, the brand concept had shifted to:[2]

We propose relaxed casual coordination that is high quality and unpretentious.

Sub-Labels

uni;que par vert dense(ユニック パーヴェールダンス) - Uni;que par vert dense was a sister line that sold miscellaneous goods for women with the keywords "elegant, fashionable, and unpretentious".[2] It was established in 2006.[3]

History

Vert Dense was established in 1988 by Sanei International Co., Ltd. (株式会社サンエー・インターナショナル).[2] It was discontinued around 2014.[2] Their target market was 'natural, cute women' and their primary age range was 23-30 year old women.[1]

Locations/Sales Model

Vert Dense was sold at Vivayou shops[4], in directly managed stores and online via selectsonic, which was the corporate webshop.[1]

Gallery

Footnotes

  1. 1.0 1.1 1.2 "Vert Dense". 株式会社サンエー・インターナショナル.
  2. 2.0 2.1 2.2 2.3 "Vert Dense". Fashion Press.
  3. "uni;que par vert dense". FukuDB.
  4. So-En April. Japan. 1990.

External links