Heart-E
 | |
| Founded | 1987 |
|---|---|
| Dissolved | 2018 |
| Founder(s) | Etsuko Omae (大前えつこ) |
| Subsidiaries | Strawberry Heart-E |
| Website | http://www.interq.or.jp/pink/hearte/ (2000-2005), http://www.hearte.co.jp/ (2005-2019) |
| Blog | blog |
| Current status | Closed |
| Lolibrary Link | |
Heart-E was primarily a sweet and casual lolita brand.
Concept
This section is incomplete, you can help it by adding information about: Brand Concept
Sub-Labels
This section is incomplete, you can help it by adding information about: Sub-Label descriptions
Strawberry Heart-E
History
This section is incomplete, you can help it by adding information about: History 1989-2018
Heart-E started out making one-of-a-kind hats which were sold in a store managed by Hyper Hyper in Laforet in 1987. They later expanded into making accessories, lifestyle goods and clothing. Their first piece of clothing was their "Rabbit Coat" in 1988 which saw lasting popularity and was still considered popular in 2005.[1]
Heart-E advertised in Cutie magazine in the 90s.
Closure
In July of 2018, they posted a notice on their online shop:
As of July 2018, this site will be closed. The final order date will be July 25th, and July 30th will be the final transfer deadline, and orders that have passed that date will be cancelled.[2]
This was replaced with a farewell notice after July 25th:
As of July 25, orders are no longer accepted. Thank you for your patronage for 30 years.
Notable Figures
Etsuko Omae (大前えつこ) was the Heart-E founder and held the title "Representative / Designer". Went by "President" (社長).[3]
Characters & Design Motifs
Nono-chan (ののちゃん) - a fluffy cat mascot character with a large bow on its head.[4]
Locations/Sales Model
Heart-E was sold in select shops including Warapi (ワラピ店) and Jack[5], as well as their own managed shops.
Shop List
All Heart-E locations are currently closed.
| Shop | Country | Address | Status | Socials |
|---|---|---|---|---|
| Hyper Hyper | Japan | Laforet Harajuku | 1987-?
Closed |
N/A |
| Warapi (ワラピ店) | Japan | N/A[5] | ~1993
Closed |
N/A |
| Jack | Japan | N/A[5] | ~1993
Closed |
N/A |
| PUTUMAYO Laforet Harajuku | Japan | 〒150-0001 1-11-6 Jingumae, Shibuya-ku, Tokyo Laforet Harajuku B1.5F[6] | >2000-2004
Closed |
|
| K Club (K倶楽部) | Japan | 〒780-0870 2-1-26-1 Honmachi, Kochi City, Kochi Prefecture[6] | >2000-2001 Closed | |
| FLASCO | Japan | 〒604-8046 Shinkyogoku-dori, Nakagyo-ku, Kyoto-shi, Kyoto Takoyakushi Shimoru Higashigawacho 531-2 Diamond Building[6] | >2000-?
Closed |
|
| Heart-E Harajuku | Japan | 〒150-0001 6-34-14 Jingumae, Shibuya-ku, Tokyo Kurokawa Building 2F[6] | >2000-2003[7]
Closed |
|
| Heart-E Osaka | Japan | 〒542-0074 2-10-1, Sennichimae, Chuo-ku, Osaka-shi, Osaka Catepuri Namba B2F[6] | >2000-?
Closed |
blog |
| Heart-E Marui One Shinjuku | Japan | 3-5-6 Shinjuku, Shinjuku-ku, Tokyo Marui One Shinjuku Store 7F | 2003[8]-?
Closed |
blog |
| PUTUMAYO Roadside store | Japan | 4-7-11 Jingumae, Shibuya-ku, Tokyo Character Lead Gym B1F | 2002-2004
Closed |
|
| Marui One Shinjuku Store | Japan | 3-5-6 Shinjuku, Shinjuku-ku, Tokyo Marui One Shinjuku Store 1F | 2002-2004
Closed |
|
| Honesty & PART2 (正直やPART2) | Japan | 2-27-1 Hirokoji, Toyohashi City, Aichi Prefecture Central Building 1F | 2002-2003
Closed |
|
| Heart-E Nagoya | Japan | 3-4-5 Sakae, Naka-ku, Nagoya-shi, Aichi Sakae NOVA 5F[9] | 2004-?
Closed |
blog |
| KERA! SHOP MARIA Sapporo store | Japan | Sapporo Alta 8F, 2-9-1 Minami 1 West, Chuo-ku, Sapporo[10] | 2006-?
Closed |
|
| KERA! SHOP MARIA Hiroshima store | Japan | 2-2-18 Kamiyacho, Naka-ku, Hiroshima City Sunmall 4F[10] | 2006-?
Closed |
|
| KERA! SHOP HEAVEN | Japan | 1-11-1 Tenjin, Chuo-ku, Fukuoka Tenjin Bibure B2F[10] | 2006-?
Closed |
|
| ZERO EMISSION Matsumoto store | Japan | 1-1-1 Fukashi, Matsumoto City, Nagano Prefecture Midori Matsumoto 1F[10] | 2006-?
Closed |
|
| Mustangsart & Fason | The Netherlands | Kwinkelier 3a 3722AP Bilthoven, The Netherlands[10] | 2006-?
Closed |
|
| ASH-LD５０ | Japan | 108 Mall Plaza Soka, Chitose-cho, Hamamatsu City, Shizuoka Prefecture, 2nd floor[11] | 2007-?
Closed |
|
| KERA! SHOP Kobe Sannomiya VIVRE | Japan | 1-5-26 Sannomiya-cho, Chuo-ku, Kobe Sannomiya VIVRE 6F[11] | 2007-?
Closed |
|
| Heart E Kanazawa | Japan | 24 Tatemachi, Kanazawa City, Ishikawa Prefecture BELSEL 3F | 2008-?
Closed |
blog |
Tips for Identifying Pieces
As always, we recommend searching Lolibrary first both by item number and by any relevant tags/features. If neither of these bring up the item, the following are some tips for researching the mystery item, though you are always welcome to ask for assistance in the Lolibrary Discord, or the EGL Research Center or What is that dress? Facebook groups as well.
Item numbers are 4, 5 or 6 digits and are believed to be semi-sequential, in that item number 62003 likely came before 62004. However they are not fully sequential. An item number starting with a 6 does not necessarily predate one starting with an 8. The first digit has some type of meaning that either is related to item type, or that results in items being grouped by type (this could indicate a subline grouping, or something to do with manufacturing or materials), however the exact meaning is currently known.
| First Digit | Item Type |
|---|---|
| 1 | Hats, Headbows |
| 2 | Socks |
| 3 | Scarf, Mittens, Earmuffs |
| 4 | JSK, OP, Bags, Coat, Skirt, Petticoat, Cutsew |
| 5 | Jewelry, Head Bows, Headdress |
| 6 | JSK, OP, Lucky packs, Blouse, Bolero, Cape, Coat, Skirt, Cutsew |
| 7 | Shoes |
| 8 | JSK, OP, Apron, Bags, Blouse, Bolero, Cape, Coat, Skirt, Petticoat, Cutsew |
| 9 | Bags, Jewelry, Hats |
Gallery
Footnotes
- ↑ Gothic, Lolita & Punk Brand Book. Japan. 2005. p. 132. ISBN 4777801578.
- ↑ "Closure Notice". Heart-E.
- ↑ "Staff". Heart-E. 2001.
- ↑ "Heart E On-Line Shopping". Heart E On-Line Shopping. Archived from the original on 2007/04/06. Retrieved 2024/04/23. Check date values in:
|access-date=and|archive-date=(help) - ↑ 5.0 5.1 5.2 Cutie Magazine October. 1993.
- ↑ 6.0 6.1 6.2 6.3 6.4 "Shop List". Heart-E. 2000.
- ↑ "Shop List". Heart-E. 2003.
- ↑ "Shop List". Heart-E. 2003.
- ↑ "Shop List". Heart-E. 2004.
- ↑ 10.0 10.1 10.2 10.3 10.4 "Shop List". Heart-E. 2006.
- ↑ 11.0 11.1 "Shop List". Heart-E. 2007.
