Soft Lolita

Misako shows off her daily outfit in a Kera magazine snap

Soft Lolita (ソフトロリータ) is a term coined by Misako Aoki in her "Lolita Fashion Book" in 2014 to refer to wearing items from brands like Jane Marple, Emily Temple Cute and MILK in a casual way.^[1] It is different from Casual Lolita which focuses more on wearing items from lolita brands like Baby and Angelic Pretty in a casual way.^[2] Soft Lolita is similar to what English speaking lolita have been calling Otome fashion since at least 2008.^[3]^[4]^[5]^[6]

Misako Aoki considers her daily clothes when she's not modeling to fall into the Soft Lolita category.^[1] The brand Maria Pipi is considered a Soft Lolita brand.^[7]

Gallery

Footnotes

↑ ^1.0 ^1.1 GIRLISM V1. China. 2015. p. 12.
↑ "ソフトロリータとカジュアルロリータの違いを教えてください！！". Yahoo Answers Japan.
↑ "*Review* Lolita Fashion Book". MagicalGirlMe.
↑ "Otome comm?". EGL Livejournal.
↑ "otome/cute style". EGl Livejournal.
↑ "Otome VS Lolita". Lolita Indies Livejolurnal.
↑ "A limited time shop of "Maria pipi", a soft lolita brand with Misako Aoki as its image model, has opened in Laforet Harajuku!". Street Girls Snap.

[:0-1] 1.0 ^1.1 GIRLISM V1. China. 2015. p. 12.

[2] "ソフトロリータとカジュアルロリータの違いを教えてください！！". Yahoo Answers Japan.

[3] "*Review* Lolita Fashion Book". MagicalGirlMe.

[4] "Otome comm?". EGL Livejournal.

[5] "otome/cute style". EGl Livejournal.

[6] "Otome VS Lolita". Lolita Indies Livejolurnal.

[7] "A limited time shop of "Maria pipi", a soft lolita brand with Misako Aoki as its image model, has opened in Laforet Harajuku!". Street Girls Snap.

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