Japan Lolita Association

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Japan Lolita Association
JLAlogo.png
Available inJapanese
Founded2011
Founder(s)Misako Aoki

The Japan Lolita Association (JLA) is an organization that was established by Misako Aoki in 2011.[1] When the JLA first launched Misako wanted to recruit a 'Kawaii Ambassador' for each area of Japan (Hokkaido/Tohoku/Chubu/West Japan/Kyushu). [2] These Kawaii Ambassadors would be expected to host events/tea parties for their area as local event leaders.[2] To apply, you had to first join the affiliated SMS site, Loliepe.[2]

Unlike Misako, who's title of Kawaii Ambassador was an official government title, these Kawaii Ambassadors were not directly affiliated with the Japanese ministry of culture.[3]

In 2013, the JLA re-launched their website at a new url with a new more global focus.[4][5] The new site suggested that benefits of the LJA included subscribing to their e-mail magazines, getting news about tea parties, becoming a kawaii ambassador and participating in association sponsored events.[6]

Their new list of activities included:[6]

  • Disseminating Lolita news: Dissemination of lolita news through chairman Misako Aoki
  • Recruiting and appointing kawaii ambassadors from all over the world: Appointment of “Kawaii Ambassadors” to each prefecture and major cities in the world
  • Holding tea parties: Announcements and reports of events and tea ceremonies hosted by the Association
  • Recruiting and appointing Lolita brands and tea party cafes
  • Information exchange between members: Exchange information with each other on facebook, etc.
  • Recruitment and appointment of schools and educational institutions: Recruitment and appointment of schools where you can study Lolita fashion
  • Japan Lolita Test: Schedule and hold an official test sponsored by the association
  • Job requests for Misako Aoki: Let's invite the chairman, Misako Aoki, to a tea party


The re-launched site also appeared to have a partnerships with Fukuoka Omura Beauty Fashion College, VIVRE and Maison de Julietta.[6]

In 2013, the JLA hosted a survey about the JLA World Summit.[7] The summit would end up being held at Anime Matsuri in Texas, USA in April of 2015.[8][9]

On June 23rd, 2015 the LJA announced that they would investigate Anime Matsuri.[10]

The Facebook page last updated in September 2019.[11] The main webpage went offline.

Ambassadors

Certificate Name Country
BrizBlossomJLA.jpg
Briz Blossom Mexico Briz Blossom was appointed as a JLA Kawaii Ambassador for Mexico in April of 2016.[12]
Ann America Ann was appointed during the JLA World Summit. In the introductory speech, Misako stated that she had been selected by Misako and John Leigh.[13]
Dleigh.jpg
Deneice Leigh America /

General Manager

In January 2015, Deneice Leigh, of Anime Matsuri, was appointed as a general manager of the other JLA ambassadors, and as an ambassador for America.[14]
JohnJLA.jpg
John Leigh America /

General Manager

In January 2015, John Leigh, of Anime Matsuri, was appointed as a general manager of the other JLA ambassadors, and as an ambassador for America.[14] Following a petition with over 3K signatures calling for his removal, he resigned on June 24th 2015. [15]
Nadine Canada Nadine was appointed as a JLA ambassador for Canada in 2013, and was one of the JLA Ambassadors who attended the JLA World Summit in 2015.[16]
DanyJLA.jpg
Daniela Mexico Dany was appointed as a JLA ambassador for Mexico in 2013[17], and was one of the JLA Ambassadors who attended the JLA World Summit in 2015. [18]
KitsuneJLA.jpg
A.S. Kitsune Taiwan A.S. Kitsune was appointed as a JLA Ambassador for Taiwan in 2013[19] and was also one of the JLA Ambassadors who attended the JLA World Summit in 2015 [20]
AkemiJLA.jpg
Akemi Brazil Akemi was appointed as a JLA Ambassador for Brazil in 2013.[21]
NSJapanJLA.jpg
Nanami Saito Shizuoka, Japan Nanami Saito was appointed as a JLA Ambassador for Shizuoka, Japan in April 2013.
Mila France Mila was one of 3 French JLA Ambassadors, and was one of the JLA Ambassadors who attended the JLA World Summit in 2015.[22]
Arthael Arthael resigned in protest in June 2015[23]


External links

Footnotes

  1. "Japan Lolita Association Home".
  2. 2.0 2.1 2.2 "Japan Lolita Association Recruiting Kawaii Ambassadors". JLA.
  3. "Press Conference, 12 March 2009". Ministry of Foreign Affairs of Japan.
  4. "Japan Lolita Association".
  5. "Misako Aoki's New "Japan Lolita Association"?". EGl Livejournal.
  6. 6.0 6.1 6.2 "About Japan Lolita Association".
  7. "JLA World Summit". Brilliant Roses Twitter.
  8. "★Japan Lolita Association Summit ★".
  9. "☆*・゜゚・*NEWS*・゜゚・*☆ Anime Matsuri Convention and our first ❤ Japan Lolita Association Summit ❤ will be held from 3-6 April in Houston Texas,". JLA FB. line feed character in |title= at position 19 (help)
  10. "A relation with ANIMEMATSURI is being investigated at present! A discussion is needed! Please wait a moment!". JLA Facebook.
  11. "This was Enchanted Dream Couture collection at Elegance & Nobility 🇨🇴". 日本ロリータ協会.
  12. "☆Hola a todos! Soy Briz Blossom, nueva Embajadora Kawaii de México". Facebook.
  13. Personal video recording of the panel taken at the event.
  14. 14.0 14.1 "Revoke the Kawaii Ambassador titles from John and Deneice Leigh. (JohnとDeneice Leighの日本ロリータ協会アメリカ支部代表の解任要求)". Chnage.org.
  15. "John Leigh Steps Down from the JLA and Makes Cheap Gestures". Boycott Anime Matsuri.
  16. "Kawaii Ambassador of Canada, Nadine".
  17. "メキシコのかわいい大使を任命いたしました。 お名前はDaniela Michel Garcia さんです。". JLA FB. line feed character in |title= at position 22 (help)
  18. "Kawaii Ambassador of Mexico, Daniela Michel".
  19. "台湾のかわいい大使を任命いたしました。 お名前はA.S. きつねさんです。". JLA FB. line feed character in |title= at position 20 (help)
  20. "❤ Kitsune from Taiwan!". JLA FB.
  21. "ブラジルのかわいい大使を任命いたしました。". JLA FB.
  22. "Kawaii Ambassador of France Mila".
  23. "Anime Matsuri and John Leigh". EGL LJ.