Kera
 | |
| Founded | YEAR |
|---|---|
| Country | Japan |
| No. of locations | 7 |
| Founder(s) | NAME |
| Website | website |
| Webshop | webshop |
| KERAonlineSHOP | |
| Current status | Active |
Kera is a Japanese brand best known for their line of select shops and their street fashion magazine.
Concept
Text here [1]
Brand concept/statement or other designer quote.
History
This section is incomplete, you can help it by adding information about: Brand History
Magazine
Print Magazine
Kera magazine started publishing as Kerouac with the tagline "For Excentric boys & girls". The X in Excentric was a different color in the title treatment. Volume 1 retailed for 480 yen.[2] By early 2000, the letters 'o', 'o' and 'c' were being printed small, so the title appeared to be KERA, and by the summer of 2001, those letters were dropped entirely.[3][4] The concept of the magazine was 'the most real Harajuku Street Magazine'.[5]
Early issues of the magazine were similar in content to FRUITS: full page, glossy color photos of street snaps. Even the features like Hair Wars (cool alternative hair styles) and Snap in the Room were mostly photography based.[2] A small number of black and white pages featured pop culture, interviews, shop guides and letters to the editor which included indie brand features and fan art.[6] Around 2000, the magazine started including features which showed the latest items from different brands, either in themed styling features, or simply as the latest items.[7]
The final print issue was the June 2017 issue published April 15, 2017.[5][8]
Kera Style Online Magazine
Kera launched an online magazine, Kera Style, in May 2017.[9] In September 2017, Kera Style was hacked.[10]
Select Shop
In late 2018, Kera Shop shinjuku announced they would start carrying the Chinese indie brand soufflesong.[11]
Online Shop
Kerashop online closed on January 15th, 2019. [12]
Kera Shoes
Kera shoes was an in-house shoe brand.
Notable Figures
Misako Aoki - Model
Akira - Model
Yura PK - Model
Locations/Sales Model
This section is incomplete, you can help it by adding information about: Locations/Sales models
Shop List
Kera currently has several directly managed shops, however many have been branded KIST or TyCHE.[13]
Directly Managed Shops
| Shop | Country | Address | Status | Socials | Former Name |
|---|---|---|---|---|---|
| Kist
Kist Maria |
Japan | 〒060-0062 北海道札幌市中央区南２条西４丁目 ピヴォ ２F | Active | KIST__M | Kerashop Street
Kerashop Maria |
| TyCHE Maria Sendai | Japan | 〒980-0811 宮城県仙台市青葉区一番町3-11-15 仙台フォーラス4F | Active | ||
| Kerashop Shinjuku | Japan | 〒160-0022 東京都新宿区新宿3-1-26 新宿マルイアネックス７Ｆ | Active | ||
| TyCHE Maria Nagoya | Japan | 〒460-0008 愛知県名古屋市中区栄3-4-5 栄NOVA2F | Active | ||
| TyCHE Iero Kanazawa | Japan | 〒920-0997 石川県金沢市竪町２４番地 ベルセル１Ｆ | Active | ||
| TyCHE Maria Hiroshima | Japan | 〒730-0031 広島県広島市中区紙屋町2-2-18 サンモール4F | Active | ||
| TyCHE Maria Fukuoka | Japan | 〒812-0012 福岡県福岡市博多区博多駅中央街9-1 博多マルイ５Ｆ | Active | Kerashop Heaven fukuoka |
Gallery
Kera Volume 1, 1998
Footnotes
- ↑ Reference here
- ↑ 2.0 2.1 Kera 1. 1998.
- ↑ Kera 33 (June). 2001.
- ↑ Kera 18 (March). 2000.CS1 maint: location (link)
- ↑ 5.0 5.1 "Harajuku Subculture Magazine KERA To Cease Print". Tokyo Fashion Instagram.
- ↑ Kera 6. 1999.
- ↑ Kera 27 (December). 2000.
- ↑ "KERA June 2017 Issue". Amazon Japan.
- ↑ "KERA ケラ Gothic&Lolita Bible ゴシック＆ロリータバイブル On line shop". Facebook.
- ↑ "Kera Style online magazine seems to have been compromised". Lolita Updates Facebook.
- ↑ "Kera shop Shinjuku will begin carrying Souffle Song". Lolita Updates Facebook.
- ↑ "Kera Shop Online has closed". Lolita Updates Facebook.
- ↑ "Kera Shop".
External links
- Kera Style – Current digital magazine
- [1] – an external link without a label
