Soft Lolita

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Soft Lolita (ソフトロリータ) is a term coined by Misako Aoki in her "Lolita Fashion Book" in 2014 to refer to wearing items from brands like Jane Marple, Emily Temple Cute and Milk in a casual way.[1] It is different from Casual Lolita which focuses more on wearing items from lolita brands like Baby and Angelic Pretty in a casual way.[2] Soft Lolita is similar to what English speaking lolita have been calling Otome fashion since at least 2008.[3][4][5][6]

  1. GIRLISM V1. China. 2015. p. 12.
  2. "ソフトロリータとカジュアルロリータの違いを教えてください!!". Yahoo Answers Japan.
  3. "*Review* Lolita Fashion Book". MagicalGirlMe.
  4. "Otome comm?". EGL Livejournal.
  5. "otome/cute style". EGl Livejournal.
  6. "Otome VS Lolita". Lolita Indies Livejolurnal.