Olive Girls

Readers of Olive Magazine are referred to as “Olive Girls”. Olive Girls could be broken down into three main style tribes. The first style tribe was a 'Girly' style tribe characterized by ribbons and frills, floral prints and other feminine motifs. The overall look had a fairy-tale like feel, included characters like alice in wonderland, and popular brands were Isao Kaneko’s Pink House, Wonderful World, MILK, AO and other similar brands.

The second style was more of a tomyboy style, which was popularized by idols like kyoko koizumi and checkers. These girls would try to emulate London or Paris street style and there was a sort of anarchy to their style choices.

Lastly, were girls who focused on small items and accessories, like character accessories and can badges, and kitchy things. They would collect and wear items they thought were cute in a very missmatched sort of way. This style would later give rise to some of the styles associated with Harajuku (like Decora).

The Japanese Wikipedia Page for Olive describes the Olive Girl Aesthetic as people who like these things:

• Hats (knit hat, beret , etc.)
• Old clothes
• French cinema
• Cafes
• Afternoon tea
• Picture books
• Northern Europen miscellaneous goods
• Herbal tea , aroma , flowers
• Audrey Hepburn
• Handmade candy
• Organic Food
• Light makeup, natural makeup
• Cheap Chic
• Colored pencils , crayons
• Glass of DURALEX (Deyurarekkusu Co., Ltd.) “Picardy”
• Neo Acoustic
• Shibuya