Olive Girls

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Readers of Olive Magazine are referred to as “Olive Girls”. Olive Girls could be broken down into three main style tribes. The first style tribe was a 'Girly' style tribe characterized by ribbons and frills, floral prints and other feminine motifs. The overall look had a fairy-tale like feel, included characters like alice in wonderland, and popular brands were Isao Kaneko’s Pink House, Wonderful World, MILK, AO and other similar brands. [1]

The second style was more of a tomyboy style, which was popularized by idols like kyoko koizumi and checkers. These girls would try to emulate London or Paris street style and there was a sort of anarchy to their style choices. [1]

Lastly, were girls who focused on small items and accessories, like character accessories and can badges, and kitchy things. They would collect and wear items they thought were cute in a very missmatched sort of way. This style would later give rise to some of the styles associated with Harajuku (like Decora).[1]

The Japanese Wikipedia Page for Olive describes the Olive Girl Aesthetic as people who like these things:[2]

  • Hats (knit hat, beret , etc.)
  • Old clothes
  • French cinema
  • Cafes
  • Afternoon tea
  • Picture books
  • Northern Europen miscellaneous goods
  • Herbal tea , aroma , flowers
  • Audrey Hepburn
  • Handmade candy
  • Organic Food
  • Light makeup, natural makeup
  • Cheap Chic
  • Colored pencils , crayons
  • Glass of DURALEX (Deyurarekkusu Co., Ltd.) “Picardy”
  • Neo Acoustic
  • Shibuya
  1. 1.0 1.1 1.2 古賀, 令子 (2009). The Cute Empire. Japan: 青土社. pp. 57–61. ISBN 4791764862.
  2. "Olive (Magazine)". Wikipedia Japan.