Timeline of Lolita History (1900s)

This is a list of events collated from articles on this wiki and put into a single space to help visualize events in relationship to each other. This timeline is manually edited, and may not always include all relevant items.

1950s

1958

• Central Apartment is built in Harajuku

1960s

The lower floors of central apartment were converted into stores with offices in the upper apartment floors.

1962

• September: The film Lolita (1962) is released in Japan.

1969

• September: representative Masamichi Yamada opened Pierrot as a casual original brand and started wholesale sales in Yoyogi-Hachiman.

1970s

1970

• April: MILK was founded by Hitomi Okawa in Harajuku in Central Apartment.
• July 23rd: BIGI Group was founded as Bigi Co., Ltd.
• September: BIGI Group opens their first boutique in Harajuku under the name BIGI
• Heibon Publishing, the publisher of Heibon Punch launched a new magazine called An An with Kaneko Isao as the designer and fashion director for the first 49 issues.

1971

• Atsuki Onishi graduated from Vantan Design Institute
• Kaneko Isao starts designing 'Pink House' style clothing for the boutique Nicole

1973

• June: Melrose Co., Ltd. breaks off from BIGI Group

1974

• MILK sub-labels MILK Boy and Wedding MILK Launched
• Rei Yanagawa launches Shirley Temple

1975

• September: Representative Masamichi Yamada (Pierrot) opened an original shop at Central Apartment.

1976

• Popeye magazine launches

1978

• October 28th: Representative Kimiko Harajuku opened Pierrot Harajuku
• Atsuki Onishi formed Quatre Saisons (キャトルセゾン) under BIGI Group

1979

• Select shop PRETTY opened in Laforet Harajuku selling gothic and lolita items from many different designers.

1980s

1982

• April: Pink House became independent from Melrose Co., Ltd., and Pink House Co., Ltd. was established
• May: Olive magazine is launched
• June: A Shirley Temple shop opens in Laforet Harajuku.
• INGEBORG launches

1983

• February: Juniors brand Emily Temple is launched by Shirley Temple.
• Atsuki Onishi presented three collections as a member of Tokyoism, which is considered by many to be the official founding of the brand Atsuki Onishi

1984

• MILK sub label Obscure Desire of Bourgeoisie (O.D.O.B.) launches

1985

• April: Jane Marple is founded by former MD Merchandiser, Yasuhiro Narita (成田保裕), and former MILK designer Megumi Murano (村野めぐみ).
• October 22nd: Shoe brand An-Ten-Na is launched
• Betty's Blue is founded by Shinji ABE (あべ真司).

1986

• Everything but the Girl puts out the album Baby, The Stars Shine Bright.

1987

• April: Hyper Hyper Co., LTD. (株式会社ハイパーハイパー) was established in collaboration with Laforet Harajuku Co., LTD., as a subsidiary of Gim Co., LTD. (株式会社ジム).
• September: ”Critique of Lolita Fashion” published in “Ryūkō tsūshin”
• Heart-E is established and starts selling hats in Hyper Hyper at Laforet Harajuku.
• Algonquins is founded.

1988

• August: the company that would become Baby, the Stars Shine Bright was established as a manufacturing and wholesale company for women's clothing by husband and wife team Akinori and Fumiyo Isobe.
• Heart-E releases their first piece of clothing (besides hats/accessories)

1989

• November: A.O. by ATUSUKI ONISHI is launched.

1990s

1990

• First Putumayo shop opened by Hyper Hyper Co., LTD. in Laforet Harajuku

1991

• February: Shirley Temple for Baby launched.

1992

• Baby, The Stars Shine Bright is formally established.

1993

• Metamorphose is founded as "Manefest Ange Metamorphose temps de fille" by Kuniko Kato while she is in school at Osaka Mode Gakuen

1994

• January: Kaneko Isao left Pink House Co., Ltd

1998

• Central Apartment is demolished

1999

• February: Emily Temple Cute is launched as a lady's brand by Shirley Temple.